This seminar series will feature the talents of the columnists at Dealernews
- Kent R. Davies, Otis Hackett
, Dave Koshollek, Christy Michaud, Jennifer Robison and Steve Zarwell
with Steve Zarwell
, "What Have You Done With Your Inventory Today?"
..."Today's consumer will shop at the dealership that has gone to the next step in customer service and product presentation, past loyalty will consistently have to be re-earned," said Steve Zarwell, columnist at Dealernews and speaker at Dealernews Live.
"The days of â€˜doing what works' now has to be replaced with â€˜doing what today's customers want' and our ability has to exceed their expectations with every shopping experience in our stores, in all departments," he