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Last Update

2010-10-03T00:00:00.000Z

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Background Information

Employment History

Creative Director
Planet Central LLC

Senior Posts
Chiat/Day

Web References (10 Total References)


Steve St. ...

www.planetcentral.com [cached]

Steve St. Clair 908.665.9460

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Steve St. Clair


Planet Central, LLC - All Rights Reserved - New Campaign for Register.com

www.planetcentral.com [cached]

"This is an inside joke on Realtors flashing their photos everywhere they go," said Steve St. Clair, Planet Central's creative director. "Maybe they shouldn't sometimes."

The campaign began this week with an ad in Realtor magazine, which has a national circulation of more than 1 million.
The ad is dominated by a goofy, smiling face and directs you to the companion Web site: www.CheesyBrokerPhotos.com.
"You're always looking for ways to drive people to the Web as fast as you can," St. Clair said.
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"That's key -- how to make it viral inside the business," St. Clair said.
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"There's a chance every time you take a humorous approach that you're going to offend someone," St. Clair said.


Steve St. ...

www.planetcentral.com [cached]

Steve St. Clair

Steve's resume includes recognition of some of the industry's most prestigious awards including One Show pencils and national ADDY awards. He led creative work at the $240 million New York office of Hill Holliday and held senior posts with Chiat/Day, Saatchi, and WB Doner.
He has proven over and over that you can do strategically excellent, business-responsible work and still call yourself a creative guy.


Steve St. ...

www.planetcentral.com [cached]

Steve St. Clair

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Steve St. Clair


Planet Central, LLC - All Rights Reserved - Steve St. Clair

www.planetcentral.com [cached]

Steve St. Clair Planet Central, LLC - All Rights Reserved - Steve St. Clair

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Steve St. Clair
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Steve St. Clair
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Steve St. Clair Managing Partner, Creative Director

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