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This profile was last updated on 9/5/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Stephen J. Liguori

Wrong Stephen J. Liguori?

Global Chairman

Phone: (630) ***-****  HQ Phone
Email: s***@***.com
Local Address:  United States
Business Marketing Association
1601 Bond Street Suite 101
Naperville , Illinois 60563
United States

Company Description: Business Marketing Association (BMA) is an organization comprised of business marketers from all kinds of corporations, as well as marketing communications firms,...   more

Employment History

Board Memberships and Affiliations


  • Master of Business Administration , Marketing and Management
    University of Southern California
  • Bachelor of Science with Distinction , Biology-Science/Management
    Cornell University
155 Total References
Web References
Stephen J. Liguori - Liguori Innovation, 5 Sept 2015 [cached]
Stephen J. Liguori, Founder & CEO
Stephen J. Liguori
Steve is the Founder and CEO of Liguori Innovation. The firm specializes in helping organizations identify and create new sources of growth for both existing lines of business and potential new categories. Steve is an expert at applying start-up principles that stress leadership, speed and improved customer outcomes in complex organizations. Adapting these cutting-edge new skills while respecting a firms strengths and culture is what makes Liguori Innovation unique. Steve acts as an "Innovation Accelerator" says Beth Comstock, CMO of General Electric, "if you are looking for leadership and action to accelerate innovation in your firm, Steve is your 'go to' expert. Steve acts as an "Innovation Accelerator" says Beth Comstock, CMO of General Electric, "if you are looking for leadership and action to accelerate innovation in your firm, Steve is your 'go to' expert.
Steve brings a background of thought leadership and in-market successes in categories as diverse as consumer packaged goods, heavy industry, financial services, software and healthcare.
Most recently as GE's Executive Director of Global Innovation, Steve was instrumental in major efforts that helped transform and re-invigorate GE's organic growth and speed to market with outstanding results.
Steve is currently an adjunct Professor at Columbia Business School. He is also Global Chairman of the Business Marketing Association, the worlds largest organization of business-to-business professionals.
Board of Directors - Business Marketing Association, 27 Jan 2015 [cached]
Stephen Liguori Executive Director, Global Marketing General Electric
Stephen Liguori, Executive ..., 10 July 2013 [cached]
Stephen Liguori, Executive Director, Global Innovation & New Models, General Electric, will serve as BMA Vice Chair.
Vice Chair - Stephen Liguori, Executive Director, Global Innovation & New Models, General Electric
Stephen J. ..., 9 June 2014 [cached]
Stephen J. Liguori
Stephen J. Liguori Executive Director, Global Innovation & New Models GE
Steve was named Executive Director, Global Innovation & New Models in June 2012, reporting to Beth Comstock, GE Senior Vice President and Chief Marketing Officer.
Steve and his team connect activities across GE's vast portfolio. He is charged with establishing strong relationships with outside experts and communities specializing in cutting edge innovation techniques. The goal is to quickly leverage these capabilities to support new models that clearly position GE as the leader in these exciting new spaces.
Prior to this role Steve served as GE's Executive Director-Global Marketing where he led the creation of GE's "Gold Standard" Marketing vision that leverages best-in-class marketing across the firm.
Steve is currently Global Vice-Chairman of the Business Marketing Association. He is also an adjunct professor at Columbia University Business School and co-authored the Harvard Business Review article "Unleashing the Power of Marketing".
Liguori joined GE in 2005 as GE Capital's Senior Vice President, Marketing for GE Money-Americas and CEO, GE Money Services. Prior to GE he had significant senior marketing and general management experience for premier organizations such as Morgan Stanley, Citigroup, PepsiCo and Kraft Foods.
Steve holds an MBA from the University of Southern California and a bachelor's degree from Cornell University. He is married with three children.
Berni Marketing and Design, 21 May 2006 [cached]
On the morning of Sept. 12, Stephen Liguori, global retail marketing officer at Morgan Stanley, opened The Wall Street Journal to an advertisement trumpeting the brokerage giant as "The New Old Boys Club: Less Old, Less Boys."
It was hardly an affirming moment for Liguori, a former Kraft Foods and PepsiCo marketer who came to Morgan Stanley in early 2001 to create its retail division's first consumer marketing department. He had spent the summer working on a multimillion dollar rebranding campaign to address the company's April decision to shorten its name from Morgan Stanley Dean Witter, recasting itself as a popular institution along the lines of Merrill Lynch.
But given the tragedies that had just transpired in New York and Washington, D.C., Liguori feared the worst. "This was totally inappropriate; I was floored," he said. "We had to change everything. Everything we had done to market this firm up to Sept. 11 was now totally worthless and irrelevant."
Liguori was not alone.
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