As Chief Marketing Officer for GE Money Americas Steve Liguori
provides leadership for the development of enterprise wide marketing, cross sell and communication programs.These reinforce the overall GE Money go-to-market strategy for multiple businesses providing credit services to over 50 million consumers throughout the U.S., Canada and Latin America. In addition to the responsibilities mentioned above Liguori leads business and development efforts that market fee-based products and services to consumers through the GE Money Services Group.He has recently been a leader in the development of a significant GE Money effort to deliver advanced customer centric solutions across both our partner and direct to consumer programs.Steve joined GE Money in 2005 with significant experience in senior marketing and general manager roles.He has held key leadership positions for prestigious corporations, including Citigroup, PepsiCo and Kraft Foods.
most recent role as Chief Retail Marketing Officer for Morgan Stanley
led the conceptualization and implementation of client-focused marketing strategies for the Global Wealth Management Business. Liguori has been recognized by leading industry publications Brand Week and Advertising Age as one of the top consumer marketers in the United States and has been quoted in various business publications.He has also been a guest lecturer at Cornell University and Michigan State University. Steve holds an MBA from the University of Southern California and a bachelor's degree from Cornell University.He
is married with three children.