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2016-09-12T00:00:00.000Z

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Mr. Stephen J. Liguori

HQ Phone: (703) 549-4200

Email: s***@***.com

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Business Marketing Association

400 N. Michigan Avenue 15Th Floor

Chicago, Illinois 60611

United States

Company Description

Started in 1922, today's Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in businesses worldwide. BMA is the only professional organization with an exclusive focus on business-to-business marketing and ... more

Find other employees at this company (101)

Background Information

Employment History

Executive Director, Global Marketing

General Electric Company

Executive Director

GE Reports

Adjunct Professor

Columbia University

Chief Retail Marketing Officer for Global Wealth Management Division

Morgan Stanley & Co.

Key Leadership Positions

PepsiCo , Inc.

Key Leadership Positions

Kraft Foods

President and Chief Executive Officer, Vice President of Marketing In the Frito-Lay Division and Vice President of Marketing

Mother's Cake & Cookie Company

Head of E-Consumer Division

Citibank

Affiliations

Advisory Board Member
Quasitum Inc

Board Member
Junior Achievement Inc

Member
Young Presidents' Organization Inc

Founder and Chief Executive Officer
Liguori Innovation

Board Member
National BMA

Board Member
Turing Capital Inc

Education

Bachelor of Science with Distinction

Biology-Science/Management

Cornell University

Master of Business Administration

Marketing and Management

University of Southern California

Web References (175 Total References)


Steve ...

www.marketing.org [cached]

Steve Liguori Founder/CEO Liguori Innovation


Join me at B2B Rising March 19th #BMAclt - Charlotte NC | Marketing & Web Agency | NR Creative Group

nrcreative.com [cached]

Stephen Liguori, Executive Director, Global Innovation and New Models at General Electric, Incoming Chairman of the Business Marketing Association


BMA Atlanta

bmaatlanta.org [cached]

Although "giving up your independence is emotional," Steve Liguori, chairman of the Business Marketing Association, said in a phone interview from the conference on Thursday, "the A.N.A. can help us because of its scale and breadth."

"The A.N.A. reached out to us several months ago and said, 'We want to be all things marketing,'" Mr. Liguori said. "We've got the passion and expertise in b.-to-b., but we lack the scale."
In becoming a division of the Association of National Advertisers, he added, the Business Marketing Association will move to New York from Naperville and its board of directors - which has approved the acquisition - will become a board of advisers. Al Maag, executive director of the association, will remain in his job, Mr. Liguori said.


BMA Atlanta

bmaatlanta.org [cached]

Although "giving up your independence is emotional," Steve Liguori, chairman of the Business Marketing Association, said in a phone interview from the conference on Thursday, "the A.N.A. can help us because of its scale and breadth."

"The A.N.A. reached out to us several months ago and said, 'We want to be all things marketing,'" Mr. Liguori said. "We've got the passion and expertise in b.-to-b., but we lack the scale."
In becoming a division of the Association of National Advertisers, he added, the Business Marketing Association will move to New York from Naperville and its board of directors - which has approved the acquisition - will become a board of advisers. Al Maag, executive director of the association, will remain in his job, Mr. Liguori said.


Speakers: BRITE '14 conference

www.briteconference.com [cached]

Stephen J. Liguori

...
Stephen J. Liguori Executive Director, Global Innovation & New Models GE
...
Steve was named Executive Director, Global Innovation & New Models in June 2012, reporting to Beth Comstock, GE Senior Vice President and Chief Marketing Officer.
...
Steve and his team connect activities across GE's vast portfolio. He is charged with establishing strong relationships with outside experts and communities specializing in cutting edge innovation techniques. The goal is to quickly leverage these capabilities to support new models that clearly position GE as the leader in these exciting new spaces.
Prior to this role Steve served as GE's Executive Director-Global Marketing where he led the creation of GE's "Gold Standard" Marketing vision that leverages best-in-class marketing across the firm.
Steve is currently Global Vice-Chairman of the Business Marketing Association. He is also an adjunct professor at Columbia University Business School and co-authored the Harvard Business Review article "Unleashing the Power of Marketing".
Liguori joined GE in 2005 as GE Capital's Senior Vice President, Marketing for GE Money-Americas and CEO, GE Money Services. Prior to GE he had significant senior marketing and general management experience for premier organizations such as Morgan Stanley, Citigroup, PepsiCo and Kraft Foods.
Steve holds an MBA from the University of Southern California and a bachelor's degree from Cornell University. He is married with three children.

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