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This profile was last updated on 5/31/2017 and contains contributions from the  Zoominfo Community.

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Wrong Steve Latham?

Steve Latham

Founder and Chief Executive Officer

Encore

Direct Phone: (646) ***-****direct phone

Email: s***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Encore

4212 San Felipe #384

Houston, Texas,77027

United States

Company Description

As a cloud-based, on-demand solution, Encore delivers a full suite of campaign reports that remove the guess-work from measuring and optimizing campaigns. For Advertisers: Graphical reports provide actionable insights into the performance of media across all...more

Background Information

Employment History

General Manager, Encore

Flashtalking Inc


Chief Executive Officer

Spur Interactive


Vice President

HBS Club of Houston


Senior Analyst and Commercial Relationship Manager

NationsBank Corp.


Affiliations

IAB

Member of the Attribution Sub-Committee


Houston Advertising Federation

Active Board Member


Technology Executive Club of Houston

Member


Online Marketing Summit

Guest Speaker and Moderator


Envoy Analytics

Founder


Austin AMA

Active Member


The American Advertising Federation-Houston , Inc.

Board Member


Advisory Board HTC

| Advisory Board Member


CNN

Active Member


P4L

Board Member


American Marketing Association

Active Member


OMS

Guest Speaker and Moderator


Cyrospace Inc

Board Member


Texas E-Commerce Association

Board Member


Orkalia , Inc.

Board Member


Goodwill Industries

Advisor


St. Luke's United Methodist Church

Member


Houston Technology Center

Co-Founder and Board Member


Emerging

Advisory Board Member


Network International

Advisory Board Member


Education

BBA

University of Oklahoma


Harvard MBA

software , private equity and consulting


MBA

Harvard Business School


Web References(171 Total References)


Abakus - Page 2 - Game Changing Marketing Optimization Software

abakus.me [cached]

Steve Latham, CEO, Encore Media Metrics


Industry News - Arbigo Inc. - Multi-Screen Digital Marketing Company

www.arbigo.com [cached]

Steve Latham, founder & CEO of Encore Media Metrics, mentions that there are plenty of inefficiency and waste in programmatic buying.
From fraudulent impressions, excessive frequency caps, and showing ads on sites with more than 6 ad placements.


Executive Management - Flashtalking

www.flashtalking.com [cached]

Steve Latham, Head of Analytics
For 15 years, Steve has been a thought leader and expert practitioner in planning, executing and measuring digital media strategies. In 2010, Steve founded Encore Media Metrics to pioneer a new category in attribution and advanced analytics. Encore was acquired by Flashtalking in 2015 and now provides data-driven insights for advertisers around the globe. As a leading attribution platform, Encore has helped more than 100 brands and agencies save millions in wasted spend while generating significant improvements in ROI from digital media. A favored uncle and dog-dad, Steve grew up in Oklahoma, graduated from Harvard Business School and lives and works in NYC.


I-COM Summit Newsfeed: Multi-Channel Attribution Management

confblog.i-com.org [cached]

I-COM Global Summit: Multi-Channel Attribution Management - Steve Latham, Flashtalking
Steve Latham Steve Latham - GM, Encore by Flashtalking - Flashtalking, USA was a speaker in Multi-Channel Attribution Management session. Download presentation.


Speaker Profiles: SES Chicago 2013 | November 4-7 | SES · The ORIGINAL Search Marketing Event

sesconference.com [cached]

Steve Latham
Steve Latham Founder and CEO Encore Media Metrics As the Founder and CEO of Encore Media Metrics, Steve oversees sales, product, planning and delivery of algorithmic measurement and attribution for global brands across 3 continents. Prior to founding Encore, Steve founded, grew and sold a full-service digital agency that specialized in digital media strategy and measurement. Over the past 10 years, Steve has planned and measured digital campaigns for more than 25 brands, including global leaders in CPG, travel, retail and finance. Steve is a thought-leader and expert practitioner in online attribution. Since 2006, Steve and his team have been on the cutting edge of analyzing customer engagement and quantifying the impact of display, search, email, social and other online media in creating awareness, consideration and preference for brands. Steve is a frequent speaker at industry conferences and a member of the IAB Attribution sub-committee.


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