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Steve Latham

Chief Executive Officer

Encore

Direct Phone: (713) ***-****direct phone

Email: s***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Encore

6501 Pickens #A

Houston, Texas,77007

United States

Company Description

As a cloud-based, on-demand solution, Encore delivers a full suite of campaign reports that remove the guess-work from measuring and optimizing campaigns. For Advertisers: Graphical reports provide actionable insights into the performance of media across all... more

Find other employees at this company (18,422)

Background Information

Employment History

General Manager, Encore

Flashtalking Inc


Executive Roles

PentaSafe Security Technologies , Inc.


Consultant

The Boston Consulting Group Inc


Executive Roles

Yellowstone Capital


Chief Operating Officer

Mongoose Technology Inc


Senior Analyst and Commercial Relationship Manager

NationsBank Corp.


Affiliations

Emerging Business Counsel Greater Houston Partnership

Advisory Board Member


IAB

Member of the Attribution Sub-Committee


Houston Technology Center

Co-Founder and Board Member


Houston Advertising Federation

Active Board Member


Technology Executive Club of Houston

Member


Online Marketing Summit

Guest Speaker and Moderator


Envoy Analytics

Founder


Austin AMA

Active Member


American Advertising Federation Houston

Board Member


Advisory Board HTC

| Advisory Board Member


CNN

Active Member


P4L

Board Member


American Marketing Association

Active Member


OMS

Guest Speaker and Moderator


Cyrospace Inc

Board Member


Texas E-Commerce Association

Board Member


Orkalia , Inc.

Board Member


Goodwill Industries

Advisor


St. Luke's United Methodist Church

Member


Network International

Advisory Board Member


Education

BBA

University of Oklahoma


Harvard MBA

software , private equity and consulting


MBA

Harvard Business School


Web References(195 Total References)


Team | Encore

www.encoremetrics.com [cached]

Steve Latham
Steve Latham CEO Steve founded Encore to address an unmet need for better measurement, reporting and attribution for online media. For almost a decade, Steve has been a thought leader and expert practitioner in developing and executing online media strategies that produce measurable business results. Having founded and grown a leading digital agency, Spur Interactive, Steve planned and managed successful campaigns for Continental Airlines, FedEx Office, ConocoPhillips, The Scooter Store and more than 50 other brands. Steve is an accomplished entrepreneur, speaker, blogger and contributing author on interactive strategy, advertising, social media and measurement. Steve speaks frequently at industry events including Search Engine Strategies, Online Marketing Summit, OMMA, eMetrics Summit and the Integrated Marketing Summit. Steve received an MBA from Harvard Business School and a BBA from the University of Oklahoma and recently received the coveted award of "World's Best Master" by his two dogs.


I-COM Summit Newsfeed: Multi-Channel Attribution Management

confblog.i-com.org [cached]

I-COM Global Summit: Multi-Channel Attribution Management - Steve Latham, Flashtalking
Steve Latham Steve Latham - GM, Encore by Flashtalking - Flashtalking, USA was a speaker in Multi-Channel Attribution Management session. Download presentation.


Attribution 101

www.attribution101.com [cached]

Steve Latham |Â @stevelatham
Steve Latham Steve Latham Steve Latham Steve Latham Steve Latham Steve Latham “We wanted to make advanced analytics easy and efficient for brands, agencies and partners, said Steve Latham, founder and CEO of Encore. “Therefore, we had to develop a scalable, machine-based solution that would provide clear and compelling insights, along with actionable recommendations for optimizing spend.


Marketing » Attribution 101

www.attribution101.com [cached]

Steve Latham | @stevelatham
Steve Latham Steve Latham Steve Latham Steve Latham Steve Latham "We wanted to make advanced analytics easy and efficient for brands, agencies and partners, said Steve Latham, founder and CEO of Encore. Steve Latham


OMMA Metrics Panel Video: Social Media ROI » Attribution 101

www.attribution101.com [cached]

Encore founder and ceo Steve Latham recently moderated the "Measuring Social ROI" discussion at the OMMA Metrics NYC Conference in March 2011.
- Moderator: Steve Latham, Founder and CEO, Encore Media Metrics A video of the panel is embedded for viewing below.


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