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This profile was last updated on 8/24/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Steve Latham

Wrong Steve Latham?

Founder and Chief Executive Offic...

Encore Media Metrics
Local Address: New York, New York, United States
4212 San Felipe #384
Houston, Texas 77027
United States

Company Description: As a cloud-based, on-demand solution, Encore delivers a full suite of campaign reports that remove the guess-work from measuring and optimizing campaigns. For...   more

Employment History

Board Memberships and Affiliations


  • Harvard MBA , software , private equity and consulting
  • BBA
    University of Oklahoma
  • MBA
    Harvard Business School
183 Total References
Web References
Steve ..., 24 Aug 2014 [cached]
Steve Latham
Steve Latham Founder and CEO Encore Media Metrics
As the Founder and CEO of Encore Media Metrics, Steve oversees sales, product, planning and delivery of algorithmic measurement and attribution for global brands across 3 continents. Prior to founding Encore, Steve founded, grew and sold a full-service digital agency that specialized in digital media strategy and measurement. Over the past 10 years, Steve has planned and measured digital campaigns for more than 25 brands, including global leaders in CPG, travel, retail and finance.
Steve is a thought-leader and expert practitioner in online attribution. Since 2006, Steve and his team have been on the cutting edge of analyzing customer engagement and quantifying the impact of display, search, email, social and other online media in creating awareness, consideration and preference for brands. Steve is a frequent speaker at industry conferences and a member of the IAB Attribution sub-committee.
Steven T. ..., 29 Aug 2011 [cached]
Steven T. Latham
Founder & CEO, Spur Digital
Steve Latham - Speakers at OMS Online Marketing Conference, Online Marketing Training Courses & Online Marketing Best Practices, 5 April 2012 [cached]
Read more on Steve Latham Steve Latham - Speakers at OMS Online Marketing Conference, Online Marketing Training Courses & Online Marketing Best Practices Online Marketing Summit
Home > Speakers > Steve Latham
Steve Latham
Founder & CEO, Encore Media Metrics
Steve Latham
Steve is the founder and CEO of Encore Media Metrics. In short, Encore helps clients optimize media spend through better analytics. As a leading provider of attribution and measurement solutions, Encore enables clients to see across channels and beyond the last click to measure the true performance of paid, owned and earned media.
Prior to launching Encore, Steve founded, grew and sold Spur Interactive, a respected digital marketing agency that specialized in strategic planning, execution and measurement of integrated media campaigns. In this role, Steve planned and executed successful campaigns for leading brands, including FedEx Office, Continental Airlines, ConocoPhillips, The Scooter Store, Oracle and many others.
Steve is a frequent speaker at industry conferences. In 2011 Steve spoke (or is scheduled to speak) at DMA11, OMMA Metrics, OMMA Social, Search Engine Strategies, Online Marketing Summit, and the eMetrics Optimization Summit. Steve's articles have been published by MediaPost, iMedia and Marketing News. Steve is a Harvard MBA with a background in software, private equity and consulting.
Follow Steve Latham Visit Steve Latham's Company, Encore Media Metrics Follow Steve Latham on Twitter Follow Steve Latham on LinkedIn
Encore - Insights. Delivered. | Spur Interactive Acquired by DMN3, 8 Feb 2011 [cached]
Steve Latham, who founded Spur Interactive in 2002, will remain in an advisory position through the transition.
"We talked to a number of suitors and chose DMN3 for their team, culture and clients," said Spur Founder and CEO, Steve Latham. "DMN is highly regarded in our industry and will be a great home for our clients, team and partners."
With the transaction, Latham announced plans to spin out Spur's analytics platform and measurement capabilities to form a new company Encore Media Metrics.
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