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This profile was last updated on 12/30/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Steve Latham

Wrong Steve Latham?

Founder and Chief Executive Offic...

Encore Media Metrics
Phone: (888) ***-****  
Local Address:  New York , New York , United States
4212 San Felipe #384
Houston , Texas 77027
United States

Company Description: As a cloud-based, on-demand solution, Encore delivers a full suite of campaign reports that remove the guess-work from measuring and optimizing campaigns. For...   more

Employment History

Board Memberships and Affiliations


  • Harvard MBA , software , private equity and consulting
  • BBA
    University of Oklahoma
  • MBA
    Harvard Business School
169 Total References
Web References
Team | Encore, 30 Dec 2015 [cached]
Steve Latham
Steve Latham
Steve founded Encore to address an unmet need for better measurement, reporting and attribution for online media. For almost a decade, Steve has been a thought leader and expert practitioner in developing and executing online media strategies that produce measurable business results. Having founded and grown a leading digital agency, Spur Interactive, Steve planned and managed successful campaigns for Continental Airlines, FedEx Office, ConocoPhillips, The Scooter Store and more than 50 other brands. Steve is an accomplished entrepreneur, speaker, blogger and contributing author on interactive strategy, advertising, social media and measurement. Steve speaks frequently at industry events including Search Engine Strategies, Online Marketing Summit, OMMA, eMetrics Summit and the Integrated Marketing Summit. Steve received an MBA from Harvard Business School and a BBA from the University of Oklahoma and recently received the coveted award of "World's Best Master" by his two dogs.
Encore - Insights. Delivered. | Spur Interactive Acquired by DMN3, 8 Feb 2011 [cached]
Steve Latham, who founded Spur Interactive in 2002, will remain in an advisory position through the transition.
"We talked to a number of suitors and chose DMN3 for their team, culture and clients," said Spur Founder and CEO, Steve Latham. "DMN is highly regarded in our industry and will be a great home for our clients, team and partners."
With the transaction, Latham announced plans to spin out Spur's analytics platform and measurement capabilities to form a new company Encore Media Metrics.
HiMA Board - HiMA, 5 Mar 2011 [cached]
Steve Latham President Founder and CEO, Spur Interactive
Raegan Hill
Integrated Marketing Summit (IMS) - Steve Latham, 28 Oct 2012 [cached]
Steve Latham | Get Full Bio Integrated Marketing Summit (IMS) - Steve Latham
Home > Speakers > Steve Latham
Steve Latham
Founder and President, Spur Interactive
Steve started Spur Interactive to help companies better utilize the Web as a means for growing their business. Since starting the company in 2002, Steve has developed and implemented successful online strategies for FedEx Kinko's, Southwest Airlines, Amegy Bank, Tyrell, Inc., Houston Chronicle, Halliburton, the Houston Museum of Natural Science and Pro-mark Drum Sticks, to name a few.
Steve previously held executive roles with PentaSafe Security Technologies, the Houston Technology Center and Yellowstone Capital. Earlier in his career, Steve also worked for the Boston Consulting Group and Bank of America.
Steve is the founder and President of the Houston Interactive Marketing Association and an active Board member of the Houston Advertising Federation and Prepared 4 Life. Steve is a co-founder and Board member of the Houston Technology Center, and a member of the Technology Executive Club of Houston, the Mayor's Economic Task Force and the Center for Houston's Future 2005 Leadership class.
Steve is a frequent industry lecturer and an active member of the business and non-profit community. Steve was recently selected to be one of 12 recipients of the 2007 Cadillac Texas Spirit Award and is featured at and at
Steve received an MBA from Harvard Business School and a BBA from the University of Oklahoma. Steve is a proud father of two German Retrievers (shepherd-lab mixes).
To see Steve in action view his Marketing Jam '09 presentation
Follow Steve Latham
In addition to using social media ..., 19 Jan 2009 [cached]
In addition to using social media site like LinkedIn, Facebook and Twitter, we decided it just makes sense for Houston's only professional association for interactive communications to live on a fully interactive, socially adept Web site, said Steve Latham, HiMA president and CEO of Spur Interactive.
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