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This profile was last updated on 8/29/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Steve Latham

Wrong Steve Latham?

Founder and Chief Executive Offic...

Encore Media Metrics
Local Address: New York, New York, United States
Encore
4212 San Felipe #384
Houston, Texas 77027
United States

Company Description: As a cloud-based, on-demand solution, Encore delivers a full suite of campaign reports that remove the guess-work from measuring and optimizing campaigns. For...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • Harvard MBA , software , private equity and consulting
  • BBA
    University of Oklahoma
  • MBA
    Harvard Business School
183 Total References
Web References
Steve ...
sesconference.com, 24 Aug 2014 [cached]
Steve Latham
...
Steve Latham Founder and CEO Encore Media Metrics
As the Founder and CEO of Encore Media Metrics, Steve oversees sales, product, planning and delivery of algorithmic measurement and attribution for global brands across 3 continents. Prior to founding Encore, Steve founded, grew and sold a full-service digital agency that specialized in digital media strategy and measurement. Over the past 10 years, Steve has planned and measured digital campaigns for more than 25 brands, including global leaders in CPG, travel, retail and finance.
Steve is a thought-leader and expert practitioner in online attribution. Since 2006, Steve and his team have been on the cutting edge of analyzing customer engagement and quantifying the impact of display, search, email, social and other online media in creating awareness, consideration and preference for brands. Steve is a frequent speaker at industry conferences and a member of the IAB Attribution sub-committee.
Steven T. ...
houstontech.org, 29 Aug 2011 [cached]
Steven T. Latham
Founder & CEO, Spur Digital
HTC - Advisory Board
www.houstontech.org, 2 Dec 2010 [cached]
Steven T. Latham, Founder & CEO, Spur Digital
Encore - Insights. Delivered. | Spur Interactive Acquired by DMN3
www.encoremetrics.com, 8 Feb 2011 [cached]
Steve Latham, who founded Spur Interactive in 2002, will remain in an advisory position through the transition.
"We talked to a number of suitors and chose DMN3 for their team, culture and clients," said Spur Founder and CEO, Steve Latham. "DMN is highly regarded in our industry and will be a great home for our clients, team and partners."
With the transaction, Latham announced plans to spin out Spur's analytics platform and measurement capabilities to form a new company Encore Media Metrics.
HiMA Board - HiMA
www.houstonima.org, 5 Mar 2011 [cached]
Steve Latham President Founder and CEO, Spur Interactive
Raegan Hill
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