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2016-10-20T00:00:00.000Z

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Wrong Steve Latham?

Mr. Steve Latham

Founder and Chief Executive Officer

Encore

Direct Phone: (646) ***-****       

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Encore

4212 San Felipe #384

Houston, Texas 77027

United States

Company Description

As a cloud-based, on-demand solution, Encore delivers a full suite of campaign reports that remove the guess-work from measuring and optimizing campaigns. For Advertisers: Graphical reports provide actionable insights into the performance of media acros ... more

Find other employees at this company (16,178)

Background Information

Employment History

Houston Chronicle

Point Articles

Chief Executive Officer

Spur Interactive

Executive Roles

PentaSafe Security Technologies , Inc.

Executive Roles

Yellowstone Capital

Consultant

The Boston Consulting Group Inc

Chief Operating Officer

Mongoose Technology Inc

Affiliations

Member of the Attribution Sub-Committee
IAB

Active Member
CNN

Board Member
American Advertising Federation Houston

Active Board Member
Houston Advertising Federation

Member
Technology Executive Club of Houston

Guest Speaker and Moderator
Online Marketing Summit

Founder
Envoy Analytics

Active Member
Austin AMA

| Advisory Board Member
Advisory Board HTC

Board Member
P4L

Guest Speaker and Moderator
OMS

Active Member
American Marketing Association

Advisor
Goodwill Industries

Member
St. Luke's United Methodist Church

Board Member
Cyrospace Inc

Board Member
Texas E-Commerce Association

Board Member
Orkalia , Inc.

Co-Founder and Board Member
Houston Technology Center

Advisory Board Member
Networks International Corporation

Advisory Board Member
Emerging.com

Education

BBA

University of Oklahoma

Harvard MBA

software , private equity and consulting

MBA

Harvard Business School

Web References (187 Total References)


Just like in swimming, track and ...

tribunecontentsolutions.com [cached]

Just like in swimming, track and other sports with multiple players (great analogy Steve Latham), as marketers we need to be taking into account all the different consumer touch points when analyzing data.

In today's session, Paid Search Analytics and Multi-Touch Attribution Analysis, Michael Coughlin, Founder of MP Coughlin Consulting, and Steve Latham, Founder and CEO of Encore Media Metrics, discussed attribution, algorithmic attribution and implications for marketers.
...
Steve Latham took over the presentation from there and did more of a deep dive and spoke about algorithmic attribution. Algorithmic attribution uses science or algorithms to assign conversion credit across all touch points.
Just as you must learn to walk before you can run, Latham suggests that companies may need to start with fixed weight attribution models and then move onto algorithmic down the line.


Team | Encore

www.encoremetrics.com [cached]

Steve Latham

...
Steve Latham
CEO
Steve founded Encore to address an unmet need for better measurement, reporting and attribution for online media. For almost a decade, Steve has been a thought leader and expert practitioner in developing and executing online media strategies that produce measurable business results. Having founded and grown a leading digital agency, Spur Interactive, Steve planned and managed successful campaigns for Continental Airlines, FedEx Office, ConocoPhillips, The Scooter Store and more than 50 other brands. Steve is an accomplished entrepreneur, speaker, blogger and contributing author on interactive strategy, advertising, social media and measurement. Steve speaks frequently at industry events including Search Engine Strategies, Online Marketing Summit, OMMA, eMetrics Summit and the Integrated Marketing Summit. Steve received an MBA from Harvard Business School and a BBA from the University of Oklahoma and recently received the coveted award of "World's Best Master" by his two dogs.


I-COM Summit Newsfeed: Multi-Channel Attribution Management

confblog.i-com.org [cached]

I-COM Global Summit: Multi-Channel Attribution Management - Steve Latham, Flashtalking

...
Steve Latham
Steve Latham - GM, Encore by Flashtalking - Flashtalking, USA was a speaker in Multi-Channel Attribution Management session. Download presentation.


Speaker Profiles: SES Chicago 2013 | November 4-7 | SES · The ORIGINAL Search Marketing Event

sesconference.com [cached]

Steve Latham

...
Steve Latham Founder and CEO Encore Media Metrics
As the Founder and CEO of Encore Media Metrics, Steve oversees sales, product, planning and delivery of algorithmic measurement and attribution for global brands across 3 continents. Prior to founding Encore, Steve founded, grew and sold a full-service digital agency that specialized in digital media strategy and measurement. Over the past 10 years, Steve has planned and measured digital campaigns for more than 25 brands, including global leaders in CPG, travel, retail and finance.
Steve is a thought-leader and expert practitioner in online attribution. Since 2006, Steve and his team have been on the cutting edge of analyzing customer engagement and quantifying the impact of display, search, email, social and other online media in creating awareness, consideration and preference for brands. Steve is a frequent speaker at industry conferences and a member of the IAB Attribution sub-committee.


Steve ...

www.encoremetrics.com [cached]

Steve Latham

...
Steve Latham
CEO
Steve founded Encore to address an unmet need for better measurement, reporting and attribution for online media. For almost a decade, Steve has been a thought leader and expert practitioner in developing and executing online media strategies that produce measurable business results. Having founded and grown a leading digital agency, Spur Interactive, Steve planned and managed successful campaigns for Continental Airlines, FedEx Office, ConocoPhillips, The Scooter Store and more than 50 other brands. Steve is an accomplished entrepreneur, speaker, blogger and contributing author on interactive strategy, advertising, social media and measurement. Steve speaks frequently at industry events including Search Engine Strategies, Online Marketing Summit, OMMA, eMetrics Summit and the Integrated Marketing Summit. Steve received an MBA from Harvard Business School and a BBA from the University of Oklahoma and recently received the coveted award of "World's Best Master" by his two dogs.

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