Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 9/29/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Steve Latham

Wrong Steve Latham?

Founder and Chief Executive Offic...

Phone: (646) ***-****  
Local Address:  New York , New York , United States
Encore Media Metrics

Employment History

Board Memberships and Affiliations


  • Harvard MBA , software , private equity and consulting
  • BBA
    University of Oklahoma
  • MBA
    Harvard Business School
169 Total References
Web References
Speaker Profiles: SES Chicago 2013 | November 4-7 | SES · The ORIGINAL Search Marketing Event, 1 July 2015 [cached]
Steve Latham
Steve Latham Founder and CEO Encore Media Metrics
As the Founder and CEO of Encore Media Metrics, Steve oversees sales, product, planning and delivery of algorithmic measurement and attribution for global brands across 3 continents. Prior to founding Encore, Steve founded, grew and sold a full-service digital agency that specialized in digital media strategy and measurement. Over the past 10 years, Steve has planned and measured digital campaigns for more than 25 brands, including global leaders in CPG, travel, retail and finance.
Steve is a thought-leader and expert practitioner in online attribution. Since 2006, Steve and his team have been on the cutting edge of analyzing customer engagement and quantifying the impact of display, search, email, social and other online media in creating awareness, consideration and preference for brands. Steve is a frequent speaker at industry conferences and a member of the IAB Attribution sub-committee.
Encore - Insights. Delivered. | Spur Interactive Acquired by DMN3, 8 Feb 2011 [cached]
Steve Latham, who founded Spur Interactive in 2002, will remain in an advisory position through the transition.
"We talked to a number of suitors and chose DMN3 for their team, culture and clients," said Spur Founder and CEO, Steve Latham. "DMN is highly regarded in our industry and will be a great home for our clients, team and partners."
With the transaction, Latham announced plans to spin out Spur's analytics platform and measurement capabilities to form a new company Encore Media Metrics.
HiMA Board - HiMA, 5 Mar 2011 [cached]
Steve Latham President Founder and CEO, Spur Interactive
Raegan Hill
Integrated Marketing Summit (IMS) - Steve Latham, 28 Oct 2012 [cached]
Steve Latham | Get Full Bio Integrated Marketing Summit (IMS) - Steve Latham
Home > Speakers > Steve Latham
Steve Latham
Founder and President, Spur Interactive
Steve started Spur Interactive to help companies better utilize the Web as a means for growing their business. Since starting the company in 2002, Steve has developed and implemented successful online strategies for FedEx Kinko's, Southwest Airlines, Amegy Bank, Tyrell, Inc., Houston Chronicle, Halliburton, the Houston Museum of Natural Science and Pro-mark Drum Sticks, to name a few.
Steve previously held executive roles with PentaSafe Security Technologies, the Houston Technology Center and Yellowstone Capital. Earlier in his career, Steve also worked for the Boston Consulting Group and Bank of America.
Steve is the founder and President of the Houston Interactive Marketing Association and an active Board member of the Houston Advertising Federation and Prepared 4 Life. Steve is a co-founder and Board member of the Houston Technology Center, and a member of the Technology Executive Club of Houston, the Mayor's Economic Task Force and the Center for Houston's Future 2005 Leadership class.
Steve is a frequent industry lecturer and an active member of the business and non-profit community. Steve was recently selected to be one of 12 recipients of the 2007 Cadillac Texas Spirit Award and is featured at and at
Steve received an MBA from Harvard Business School and a BBA from the University of Oklahoma. Steve is a proud father of two German Retrievers (shepherd-lab mixes).
To see Steve in action view his Marketing Jam '09 presentation
Follow Steve Latham
In addition to using social media ..., 19 Jan 2009 [cached]
In addition to using social media site like LinkedIn, Facebook and Twitter, we decided it just makes sense for Houston's only professional association for interactive communications to live on a fully interactive, socially adept Web site, said Steve Latham, HiMA president and CEO of Spur Interactive.
Other People with the name "Latham":
Other ZoomInfo Searches
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.