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Wrong Steve Latham?

Mr. Steve Latham

Chief Executive Officer


Direct Phone: (713) ***-****       

Email: s***@***.com

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6501 Pickens #A

Houston, Texas 77007

United States

Company Description

As a cloud-based, on-demand solution, Encore delivers a full suite of campaign reports that remove the guess-work from measuring and optimizing campaigns. For Advertisers: Graphical reports provide actionable insights into the performance of media acros ... more

Find other employees at this company (17,738)

Background Information

Employment History

General Manager, Encore

Flashtalking Inc

Executive Roles

PentaSafe Security Technologies , Inc.


The Boston Consulting Group Inc

Executive Roles

Yellowstone Capital

Chief Operating Officer

Mongoose Technology Inc

Senior Analyst and Commercial Relationship Manager

NationsBank Corp.


Member of the Attribution Sub-Committee

Co-Founder and Board Member
Houston Technology Center

Active Board Member
Houston Advertising Federation

Technology Executive Club of Houston

Guest Speaker and Moderator
Online Marketing Summit

Envoy Analytics

Active Member
Austin AMA

Board Member
American Advertising Federation Houston

| Advisory Board Member
Advisory Board HTC

Active Member

Board Member

Active Member
American Marketing Association

Guest Speaker and Moderator

Board Member
Cyrospace Inc

Board Member
Texas E-Commerce Association

Board Member
Orkalia , Inc.

Goodwill Industries

St. Luke's United Methodist Church

Advisory Board Member
Network International

Advisory Board Member



University of Oklahoma

Harvard MBA

software , private equity and consulting


Harvard Business School

Web References (195 Total References)

I-COM Summit Newsfeed: Multi-Channel Attribution Management [cached]

I-COM Global Summit: Multi-Channel Attribution Management - Steve Latham, Flashtalking

Steve Latham
Steve LathamĀ - GM, Encore by Flashtalking - Flashtalking, USA was a speaker in Multi-Channel Attribution Management session. Download presentation.

Endai in Picture Business Magazine - Endai Marketing Company [cached]

It's still the most cost effective and profitable way to reach customers today in a mass communication model," states Steve Latham, CEO of online marketing consulting company, Spur Digital, in Houston.

Mindshop Roundtable Advantage - PKF Texas, CPAs & Professional Advisors [cached]

- Steve Latham, CEO, Spur Interactive

Just like in swimming, track and ... [cached]

Just like in swimming, track and other sports with multiple players (great analogy Steve Latham), as marketers we need to be taking into account all the different consumer touch points when analyzing data.

In today's session, Paid Search Analytics and Multi-Touch Attribution Analysis, Michael Coughlin, Founder of MP Coughlin Consulting, and Steve Latham, Founder and CEO of Encore Media Metrics, discussed attribution, algorithmic attribution and implications for marketers.
Steve Latham took over the presentation from there and did more of a deep dive and spoke about algorithmic attribution. Algorithmic attribution uses science or algorithms to assign conversion credit across all touch points.
Just as you must learn to walk before you can run, Latham suggests that companies may need to start with fixed weight attribution models and then move onto algorithmic down the line.

OMMA Metrics Panel Video: Social Media ROI Ā» Attribution 101 [cached]

Encore founder and ceo Steve Latham recently moderated the "Measuring Social ROI" discussion at the OMMA Metrics NYC Conference in March 2011.

- Moderator: Steve Latham, Founder and CEO, Encore Media Metrics
A video of the panel is embedded for viewing below.

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