Founder and CEO
Encore Media Metrics
As the Founder and CEO of Encore Media Metrics, Steve oversees sales, product, planning and delivery of algorithmic measurement and attribution for global brands across 3 continents.
Prior to founding Encore, Steve founded, grew and sold a full-service digital agency that specialized in digital media strategy and measurement.
Over the past 10 years, Steve
has planned and measured digital campaigns for more than 25 brands, including global leaders in CPG, travel, retail and finance.
is a thought-leader and expert practitioner in online attribution.
Since 2006, Steve
team have been on the cutting edge of analyzing customer engagement and quantifying the impact of display, search, email, social and other online media in creating awareness, consideration and preference for brands.
is a frequent speaker at industry conferences and a member of the IAB