Saab History has just learned that GM Premium Brand's, Saab USA Advertising & Sales Promotion Manager, Steven Haener, has just left his position for another position within GM at this time.
This means that there is no longer anyone managing Saab Automobile's
advertising, promotions, merchandising efforts in the United States at a national level.
It's effectively the dealerships fending for themselves with their own regional advertising, promotional and merchandising (parts) activities at this time.
Steven Haener managed national advertising, sales and promotional activities such as the Saab Performance Drive Team Appearance & Born From Jets Mobile tour, Saab-Mavic Bicycling Partnership and the Saab-Salomon XWD Ski promotional program in the United States.
We first met in 2005 at the Born From Jets tour at Andrews Air Force Base in Washington, D.C. when the tour began, and he
was kind enough to connect with me there at the event.
It is unfortunate to hear that he is now, no longer there with no replacement in sight, just a week after Jan-Willem Vester, former Saab Automobile USA communications manager departed.
Tags: Andrews Air Force Base, Detroit, GM Renaissance Center
, Jan-Willem Vester, John Libbos, Roger McCormack, Saab USA HQ, Steve Shannon, Steven Haener
, Washington, D.C.