Before coming to Rhode Island, Steve Doerr, vice president and general manager at Channel 6 TV, was working in Cleveland, Ohio.
Steve Doerr at Channel 6 and Lisa Churchville, president and general manager at Channel 10, said the candidates are leaning heavily on television commercials because they are the most effective at transmitting a candidate's personality and presenting emotion.
"There are worse things than sudden gushes of money," jokes Doerr
station has been in receivership, but, he
says, currently it is in "pretty good shape."
says every day candidates send staffers to television offices to study the commercial logs and learn how many ads their opponents are purchasing and when they are going to run.
The Federal Communications Commission
has long required stations to make available the logs, which show what advertising times candidates request, what they receive and how much they pay.
Keeping track of the logs helps candidates keep up with what their opponents are doing.
The region is not saturated yet with advertising, Doerr