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This profile was last updated on 3/26/14  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President and Group Manager ...

Local Address: Colchester, Vermont, United States
Smith Media Inc
2950 230Th St. E
Prior Lake, Minnesota 55372
United States


Employment History

Board Memberships and Affiliations

  • Founder
    DSW Media


  • political science and broadcast journalism
    Ohio University
95 Total References
Web References
Audience Research & Development - Innovation Team - Stephen Doerr, 10 Sept 2007 [cached]
Steve Doerr | Stephen Doerr
Steve Doerr | Stephen Doerr
Steve Doerr
Steve Doerr
Stephen Doerr
Stephen Doerr
Principal and Senior Station Strategist
"Sameness is what's killing our business.It's not enough to be better â€" to win in this environment, we have to be markedly different"
It's safe to say that nobody does "different" like Audience Research & Development Senior Strategist and Principal Steve Doerr.As a senior corporate executive, major-market general manager and news director, Doerr has earned a reputation as a leading innovator and change agent.
Only Those Who Adapt Will Survive - Central to Steve's approach to brand and content development is his passionate belief that the times, they are a changin' ... and successful stations need a specific roadmap as they navigate through and thrive in the contemporary television universe.
Steve advises senior management on effectively articulating and communicating their vision and strategy to all stakeholders.His approachable and straightforward personal style earns the trust and confidence needed to work effectively with managers, anchors and other newsroom leaders.
Doerr brings a wealth of real-life experience to Audience Research & Development and its clients.As News Director at Cleveland's CBS/UPN duopoly WOIO/WUAB, he led an unprecedented turnaround in ratings and revenues.
Steve was an early-adapter into growing the Hispanic market.As President and General Manager of KXAS, the NBC O&O in Dallas/Ft.Worth in the late 1990's, he recognized the importance and power of this demographic, and KXAS became one of the first general market stations to move into that emerging space.As Senior Vice President for News, Marketing and Programming for the NBC O&Os, he was involved in the acquisition of Telemundo; he also founded DSW Media, a sports and entertainment programming and syndication company that targeted the English-speaking Hispanic audience.Prior to his senior management roles, Steve Doerr was a highly successful News Director at WCAU in Philadelphia, WRC in Washington, DC and WSYX in Columbus, Ohio.
Education and Training
A Radio and Television major at Ohio University, Steve is probably the only consultant today who has achieved Master Black Belt status in the elite Six Sigma Quality program.As Chief Quality Officer for NBC's Owned and Operated stations, he developed a detailed understanding of the essence of research and data.He is also a graduate of the GE Management Development Course, a rigorous training program in business and management.He has led numerous process improvement and revenue enhancement projects at all levels of the television business.
Accomplishments and Awards
Like many successful news managers, Steve Doerr, at the core, is a talented producer.He has captured the prestigious NATPE Iris award for "Best Informational Program," was nominated for a second (for producing live programming) and won 8 Emmy awards, all in local news categories.He has spoken about media and journalism at Harvard University's John F. Kennedy School of Government, been profiled as Broadcasting and Cable's "Fifth Estater" and was named the "Person of the Year" in 2004 ("for pushing local news into a new orbit").
Steve is married to veteran television reporter Anne Reynolds.
You can reach Steve Doerr at or 440.808.9548.
October 28, 2011 : Rick Gevers and Associates, 28 Oct 2011 [cached]
STEVE DOERR has been named VP and Group Manager for Smith Media, overseeing the company's five stations in Burlington, VT, and Utica, NY. Steve most recently was GM for WLNE-TV in Providence. He's also been a GM in Dallas.Ft. Worth, a news director in Philadelphia, Washington, and Cleveland, and VP of News for the NBC o-and-o stations. Steve's also worked in Cincinnati and spent some time as a consultant for AR&D.
Nbc 5 News Dallas - Dallas Central, 23 Dec 2006 [cached]
Business & Entertainment Editors DALLAS & FORT WORTH, Texas--(BUSINESS WIRE)--April 30, 2001 NBC 5/KXAS-TV President and General Manager, Steve Doerr, announced today that effective immediately...(Continue Reading)
Steve Doerr resigns as VP of ... [cached]
Steve Doerr resigns as VP of news at NBC
NBC Media Village >> NBC Owned Stations, 23 May 2001 [cached]
Stephen Doerr has been named senior vice president of news, programming and creative development for the NBC Television Stations division (TVSD).Doerr, 39, comes to this position from NBC's Dallas owned and operated station, KXAS, where he has been president and general manager since 1999.
The announcement was made today by Jay Ireland, President, NBC Television Stations and to whom Doerr will continue to report.
Said Ireland: "Steve brings an outstanding record of accomplishment to this position.
Prior to joining KXAS, Doerr was TVSD vice president and chief quality officer.He was charged with reengineering the business and production processes across NBC's 13 owned and operated stations, focusing mainly on on-air news, sales, operations, e-business and promotion.
From 1993-1998, Doerr was vice president/news director at WCAU, the NBC-owned station in Philadelphia.During that period, WCAU experienced significant ratings growth while more than doubling the amount of local news production.Doerr pioneered the market's first 4 p.m. newscast.He also briefly served as news director at WRC, the NBC-owned station in Washington.
Doerr studied political science and broadcast journalism at Ohio University.He has won six regional Emmy awards, a Clarion Award for Best Women's Health Series, as well as a NATPE Iris Award for Best Informational Program.
The nation's first broadcast network, NBC has evolved into a diverse, international media company.In addition to the NBC Television Network and 13 television stations, the company owns CNBC, operates MSNBC in partnership with Microsoft and maintains equity interests in Arts & Entertainment, the History Channel, and Rainbow Media Holdings, Inc.In addition, NBC owns equity stakes in several new media companies and e-commerce services.NBC's International holdings include CNBC Europe and CNBC Asia, services of NBC and Dow Jones, and an equity position in National Geographic Channels International.
May 23, 2001
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