Steve Doerr | Stephen Doerr
... Steve Doerr | Stephen Doerr
...Stephen DoerrPrincipal and Senior Station Strategist
"Sameness is what's killing our business.It's not enough to be better â€" to win in this environment, we have to be markedly different"It's safe to say that nobody does "different" like Audience Research & Development Senior Strategist and Principal Steve Doerr.As a senior corporate executive, major-market general manager and news director, Doerr has earned a reputation as a leading innovator and change agent.
Only Those Who Adapt Will Survive - Central to Steve's approach to brand and content development is his
passionate belief that the times, they are a changin' ... and successful stations need a specific roadmap as they navigate through and thrive in the contemporary television universe.
advises senior management on effectively articulating and communicating their vision and strategy to all stakeholders.His
approachable and straightforward personal style earns the trust and confidence needed to work effectively with managers, anchors and other newsroom leaders.
brings a wealth of real-life experience to Audience Research & Development
and its clients.As News Director at Cleveland's CBS/UPN duopoly WOIO/WUAB, he
led an unprecedented turnaround in ratings and revenues.
was an early-adapter into growing the Hispanic market.As President and General Manager of KXAS
, the NBC O&O in Dallas/Ft.Worth in the late 1990's, he
recognized the importance and power of this demographic, and KXAS
became one of the first general market stations to move into that emerging space.As Senior Vice President for News, Marketing and Programming for the NBC O&Os, he was involved in the acquisition of Telemundo; he also founded DSW Media, a sports and entertainment programming and syndication company that targeted the English-speaking Hispanic audience.Prior to his senior management roles, Steve Doerr was a highly successful News Director at WCAU in Philadelphia, WRC in Washington, DC and WSYX in Columbus, Ohio.
Education and Training
A Radio and Television major at Ohio University
is probably the only consultant today who has achieved Master Black Belt status in the elite Six Sigma Quality program.As Chief Quality Officer for NBC's Owned and Operated stations, he
developed a detailed understanding of the essence of research and data.He is also a graduate of the GE Management Development Course, a rigorous training program in business and management.He has led numerous process improvement and revenue enhancement projects at all levels of the television business.
Accomplishments and AwardsLike many successful news managers, Steve Doerr, at the core, is a talented producer.He
has captured the prestigious NATPE Iris award for "Best Informational Program," was nominated for a second (for producing live programming) and won 8 Emmy awards, all in local news categories.He
has spoken about media and journalism at Harvard University's John F. Kennedy School of Government, been profiled as Broadcasting and Cable's "Fifth Estater" and was named the NewsBlues.com "Person of the Year" in 2004 ("for pushing local news into a new orbit").
PersonalSteve is married to veteran television reporter Anne Reynolds.
You can reach Steve Doerr
at firstname.lastname@example.org or 440.808.9548.