Steve Damerow, Chief Executive Officer of The ISI Group, orchestrates the collective's ever-evolving, core strategies and helms all areas of operation.
first founded the group with the aim of becoming pioneers in the incentive industry.
Foreseeing incentive technology's success in the digital realm, he started Incentive Solutions in 1994 just as the Internet's popularity was rising.
Since then, Steve
has become an authority and valued voice in the incentives realm.
frequently provides published works and lectures on B2B incentives, CRM, and loyalty programs.
He is also a contributing member of the SITE Leadership Summit, Incentive Marketing Association, and the Incentive Research Foundation.
Previously, Steve was Vice President of Sales and Marketing at U.S. Motivation, as well as an Osborn Incentives (later U.S. Motivations) accounts representative.
By 2010, CEO Steve Damerow had put her back in school where she earned two SEO certifications and slowly she began to take over different Marketing projects for the company.
As of 2012, she
had advanced to her
current role, and transformed the company's marketing efforts, focusing on inbound marketing vs. outbound.
Today, new business and brand recognition are growing faster than ever, providing solid incentive programs for very happy clients.