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2016-12-05T00:00:00.000Z

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Wrong Steven Crook?

Steven F. Crook

Direct Phone: (860) ***-**** ext. ***       

Email: s***@***.com

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General Woodcraft Inc

531 Broad Street

New London, Connecticut 06320

United States

Company Description

At General Woodcraft, we specialize in top-notch kitchen design, custom woodworking and architectural millwork supplied by our best quality, responsibly-harvested inventory of wood species. We strive to exceed your expectations with our fine products, ser ... more

Find other employees at this company (34)

Background Information

Affiliations

Board Member
New London Homeless Hospitality Center Inc

Web References (13 Total References)


Staff of New London Homeless Hospitality Center (NLHHC) | CT | NLHHC

www.nlhhc.org [cached]

Steven Crook, General Woodcraft Inc.


General Woodcraft Blog | decking

www.generalwoodcraftinc.com [cached]

Steven F. Crook, president and CEO General Woodcraft I first joined General Woodcraft in 2008 I was surprised to hear the philosophy of Steven Crook (president, owner and CEO of General Woodcraft). I asked Steve point blank, "Steve, why on earth would you take the time and spend the money to send a craftsman from our woodshop out to make repairs on a job we supplied eight years ago? Clearly we are not expected to or obliged to do this work? Steve's response to me, and I'll never forget it was, "It's a marketing expense. From my perplexed expression Steve could see that I needed further explanation.

Steve went on to explain that General Woodcraft has always gone to great lengths to satisfy its clients - even if it hurts. Word of mouth


General Woodcraft President and CEO ...

www.mataverdedecking.com [cached]

General Woodcraft President and CEO Steven F. Crook shared that some of the key reasons that Eurotec was chosen over all other deck frame options was Eurotec's reputation and experience as an innovative and reliable global manufacturer. Eurotec products provide a distinctive ability to create a strong, stable and long lasting substructure for high quality Mataverde decking that could meet all the requirements of architects and construction professionals both short term and long term.

Because Mataverde decking is known to perform remarkably and last beautifully for decades, it was essential to find a deck frame system that could also perform exceptionally over the years. Crook also added that he was fascinated with the design flexibility of the Eurotec System. Every other system that was evaluated was limited to the use of deck tiles. Only the Eurotec system provided the best framework to use full length decking boards. He considers this to be a huge benefit for architects and designers to create spectacular project deck designs.


Steven F. Crook, president and ...

www.generalwoodcraftinc.com [cached]

Steven F. Crook, president and CEO General Woodcraft I first joined General Woodcraft in 2008 I was surprised to hear the philosophy of Steven Crook (president, owner and CEO of General Woodcraft). I asked Steve point blank, "Steve, why on earth would you take the time and spend the money to send a craftsman from our woodshop out to make repairs on a job we supplied eight years ago? Clearly we are not expected to or obliged to do this work? Steve's response to me, and I'll never forget it was, "It's a marketing expense. From my perplexed expression Steve could see that I needed further explanation.

Steve went on to explain that General Woodcraft has always gone to great lengths to satisfy its clients - even if it hurts. Word of mouth


A few years ago, General Woodcraft ...

www.mataverdedecking.com [cached]

A few years ago, General Woodcraft president and CEO Steven Crook decided that it was time to offer Mataverde® Premium Decking and Siding products in a more customer friendly manner to high end lumberyards and specialty dealers on the West Coast.Crook didn’t have to look very far before he found the ideal person to launch this new west coast division for mataverde decking and siding products.

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