Steve Crook received his degree in marketing from the University of Illinois in 1967.He spent 20 very successful years at IBM as a salesman, sales and marketing trainer, sales and marketing consultant and sales manager.Steve also served as Vice President of Marketing for XL/Datacomp.
six years at XL/Datacomp
, sales revenues increased at least 40% annually.While there he
continued to develop his
expertise with lead generation, selling processes and sales training.Steve
sales and marketing experience to develop YOUR $ELLING EDGESM, a complete sales training course. He
has extensive experience in developing new business, as well as building relationships with and selling to established customers.In addition, he
has experience with "small ticket" and "big ticket" items and has worked with a variety of industries.His
style is personable, direct and effective.His
enthusiasm is contagious.By skillful use of illustrations from actual situations, including his
own experiences, he
motivates people to take action and become more effective.
While at IBM
gained invaluable experience in implementing and managing telemarketing, marketing and database strategies and personnel to generate sales leads.He
used this experience to implement innovative and highly successful lead generation techniques at XL/Datacomp
.These lead generation techniques helped XL/Datacomp
increase sales revenues from $80 million to over $400 million in less than 6 years.His
26 years of lead generation experience at IBM
have been used to develop the powerful lead generation infrastructure called the Prospect Intelligence Center. Steve is a frequent lecturer at Northern Illinois University's Department of Marketing and a member of NIU's Sales Advisory Board.