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Our Team « The City Committee of Colorado Springs
President/CEO Broadmoor Hotel
Colorado Springs Regional Business Alliance
Steve Bartolin, CEO of The Broadmoor hotel, was recently named "Independent Hotelier of the World" by HOTELS magazine.
Stephen Bartolin, President & CEO, The Broadmoor Hotel
Steve Bartolin, longtime GM ...
Steve Bartolin, longtime GM of The Broadmoor and chairman of the historic property since 2014, heads up the new company, which he describes as offering "strategic leadership" for both resorts.
"There are so many similarities between these properties; that's why we felt it made sense to unite them under one operating entity," Bartolin
said the new vision for the resorts is to maximize their similarities while retaining each property's independence.
Both will retain their individual leadership, sales teams and other employees, but now the resorts can learn from each other and grow efficiencies.
"For example, our whole (Broadmoor) sales team is traveling to Sea Island tomorrow, and when we return (in a week), we're bringing the Sea Island team back with us," he
Those sales synergies will be where the resorts see the most benefit, he
said, as the teams can now cross-sell the properties, which could appeal to groups that might shift their corporate meetings from location to location.
"We have a meeting that has come to us annually at the Broadmoor for many years, and they have a board meeting that they move around to different locations," he said.
was quick to point out that no matter what, both resorts will retain their independent spirits.
"We are fiercely independent, we will remain fiercely independent, and we believe strongly in the concept of independent hotels," he
wrote the guidelines for the Broadmoor trust
to preserve that independence very specifically.
"In this case, you have century-long private ownership that takes stewardship to a whole new level in our industry," he
"These hotels will always remain independent, never flagged.
The quality guidelines are outlined; the capital investments are all there, in the bylaws."
That structure helps the company lead with a longer-term strategic vision, Bartolin said, which influences how resort management, from the owners to each resort's GM and team, make decisions.
"When we make decisions, we're looking at the next generation, not the next quarter," he
"So many properties are pressured into making decisions that have impact in the near term.
Our ownership structure gives us the certainty that we can make decisions for what's best for the long term."
To get there, Bartolin
said both resorts are always improving themselves and will continue to do so, particularly when it comes to appealing to the experiential side of travel.
"One of the things that make The Broadmoor and Sea Island so unique are the array of offerings that go beyond the typical resort experiences," he said, citing the local immersive activities both resorts offer, like fishing camps, gun clubs, luxury camping and more.
"You're not stuck in the boundaries of the resorts."
said the staffs at both resorts are taking advantage of each other's expertise, even to the point where the chefs are exchanging recipes.
And while operational efficiencies will result from the new company, Bartolin
said that above all, each resort's unique personality will never be compromised.
"These properties will always evolve, they'll always get better," he
Gary Pierson is chairman and CEO ...
Gary Pierson is chairman and CEO of the new company, and Steve Bartolin, chairman of The Broadmoor, will serve as president of the new company.
Both are Five-Star and Five-Diamond resorts, and Bartolin
said the goal of the new company will be to strengthen both through shared best practices, training, and sales and marketing efforts.