Stephen Langsford of Quickflix says, â€œThereâ€™s more TV series content out there than there are traditional channels for distribution in Australia.â€â€‚ Photo: John Woudstra
However the founder and chief executive of Australian online movie and TV streaming and DVD rental service Quickflix, Stephen Langsford, said few Australians were watching free-to-air programming when it came to internet TV.
"There is no question of a fragmentation of audiences and a strong shift towards on-demand services," Mr Langsford
"They can get free-to-air on TV sets, but when it comes to devices, people are watching on-demand TV series from the US, where most of the hit series come from.
There's more TV series content out there than there are traditional channels for distribution in Australia."
said this was evidenced by a 20 per cent growth in the hours its 110,000 users spent streaming in the September quarter compared with the June quarter.
"We're doing well over a million hours of movie and TV streaming a month, and there is a lot of action hitting the internet video scene in Australia next year," he
said 2013 was a year of consolidation for Quickflix; the streaming concept was still new to the Australian market, and he
expected 2014 to be a year of growth.
was not concerned about the possibility of US players such as Netflix, Hulu Plus or Amazon
hitting the Australian market.