This knowledge is a driving force for Stephen Hardy, designer of Stephen Hardy for Squeeze.
For the past two years, Hardy
has added more sizes to his
plus-size juniors-oriented line of clothing, Curvy Girl.
wants the exact same style as her
size two or four counterpart-no different," says Hardy
"So I give her
the same line, it's just proportioned and sized for her
, to make the best of her
been rewarded for his
initiative-he reports that in many stores, the larger sizes sell out at a faster rate than the regular sizes.