When Stephen Elop
said that the smartphone market is "now a three-horse race" he
cast Nokia and Microsoft
in unfamiliar roles.
It was a loaded observation because, implicit in his
statement (and explicit in that now famous memo), was the admission that Apple
, and the ecosystems they have built around their device platforms, have become the smartphone establishment.
, so used to their status as steadfast incumbents, now find themselves positioned effectively as newcomers, seeking to disrupt the status quo.
, Windows Phone, Android
, Content & Applications, Handsets & Devices, iPhone
Nokia pledges smartphone future to Windows
Stephen Elop and Steve Ballmer at the announcement of the Nokia-Microsoft tie-up
The news comes in a week when speculation over Nokia's strategy was driven to fever pitch after a leaked memo from CEO and former Microsoft executive Stephen Elop revealed the depth of the crisis facing the Finnish firm.