When Microsoft executive Stephen Elop took the reigns in 2011 as CEO of Finland's Nokia Corporation, he wrote a company memo that compared Nokia's predicament-surrounded on all sides by challenges-to that of a man trapped on a burning oil rig.
In such a circumstance, Elop
said, a person-or one of the world's premier cell phone makers-had no choice but to jump.
The memo became famously known as the "Burning Platform" memo.
, a Canadian, was widely praised for telling it like it was.
succeeded in getting Nokia
to jump… into the arms of Microsoft
, and he
pocketed a healthy $25 million profit for his
trouble (after which his
old employer rehired him).
The praise has taken a turn towards Greek tragedy as Elop
is frequently compared to a Trojan horse.
Now that Elop
is back at Microsoft he's
even been suggested as a possible replacement for outgoing CEO Steve Ballmer.
That's all the more reason to suggest that he
jumped from one fire into another one.