Stephen DiMarco Appointed President, Millward Brown Digital
Industry Leader to Drive Continued Growth and Innovation of Digital Offer in North America
Millward Brown, a global leader in brand, media and communications research today announced the appointment of Stephen DiMarco as President, Millward Brown Digital.
DiMarco, a digital industry veteran, will report to Mary Ann Packo, CEO of Millward Brown North America, and lead the growing organization which, separately today, announced the acquisition of InsightExpress.
is a recognized leader with deep industry relationships and a keen understanding of client needs," said Packo.
Since we formed Millward Brown
Digital in mid-2013, Stephen
has made a significant impact as the unit's Chief Client Officer, and with today's InsightExpress acquisition, we are continuing to execute on our strategy to expand our digital offer.
has the perfect background and vision to lead our digital business through its next stage of growth and innovation."
commented: "I am excited about the opportunity to lead the Millward Brown
When we brought Dynamic Logic and Compete together to create Millward Brown
Digital, clients quickly benefited from more holistic insights into how digital media and content impact consumers' path to purchase.
With the addition of InsightExpress
, we will accelerate our mobile and cross-media solutions and provide clients faster, more granular advertising and brand analytics."
DiMarco holds a BS from Georgetown University and an MBA from Harvard Business School.