Trademark News Room
Residents who frequent the shopping center will recognize the location as the Borders book store, which the chain recently announced it would close. â€œResearch has shown us â€" and many of our customers have told us, too â€" that while weâ€™re a destination store, and theyâ€™ll drive from ten, thirty, even more than a hundred miles to shop with us, theyâ€™d like us to be more accessible, closer to home,â€ said Stephen Butt, Senior Vice President of Central Market H-E-B. â€œBy adding a new, neighborhood-friendly store design to our portfolio, we can start to better respond to our customersâ€™ interests.
We believe this is a new way to bring what Central Market offers to more and more customers in the future.â€ Butt explained the company has been visiting real estate around the state, searching for just the right location to launch its new store concept. â€œWeâ€™ve searched for quite a long time for just the right location for our newest store,â€ said Butt. â€œIn my experience, it seems a location this special, with such an influential and active community surrounding it, is truly a rare find.â€ As with its previous eight stores, the company promises the new location will have its own personality and will be designed especially for the neighborhood area it will serve. Shoppers can expect the dazzling food and drink assortment that is the hallmark of the award-winning grocer.
The procurement team at Central Market is already at work to bring new items for customersâ€™ adventures in food. â€œWeâ€™ve begun traveling for new ideas, design inspiration and food finds to bring to the new store,â€ said David Lusk, Chief Merchant. â€œCustomers can expect an offering of our most popular items, such as artisan-made breads and desserts, a wide variety of daily meal options created by Central Market chefs, as well as our signature best quality produce, meat, seafood and unique staples.â€ The company expects it will be staffed with an estimated 200 food-savvy, customer-service oriented Partners (as Central Market and H-E-B employees are known) that will make the shopping experience an outstanding one for customers. â€œThis is the newest generation of our Central Market brand, with many new possibilities to re-imagine what we already do well: create the worldâ€™s most fun and exciting food shopping experience, in a store that doubles as a community gathering space,â€ said Butt. Central Market worked with Terry Montesi of Trademark Property Company when choosing the space. â€œI have never had so much interest in any single space in my career,â€ said Terry Montesi, Chairman and CEO of Trademark. â€œWe had several great merchants express serious interest in replacing Borders, but in the end I felt like Central Market, and what HEB will create for this neighborhood, will be the perfect long-term fit.â€ â€œThe location find is actually bittersweet,â€ shared Butt of the news that the Borders store would be closing its doors. â€œThatâ€™s been the family bookstore for me and my wife and our daughters for more than ten years.