Director and Lead Consultant
has developed literally hundreds of audience acquisition and retention campaigns for cultural institutions throughout the United States.
With expertise in direct marketing, market research, interactive and e-promotion, graphic design, and strategic planning, his
programs have delivered millions of dollars in ticket sales and membership revenue and have helped orchestras, performing arts organizations, and museums dramatically increase their audiences.
In 1998, Belth founded Arts Marketing Network.
client roster has been highlighted by the Boston Symphony Orchestra, Seattle's ACT Theatre, Live From Lincoln Center, the Brookfield (IL) Zoo, the John G. Shedd Aquarium, KUOW-FM, Seattle's Public Radio station, Indiana University
, Arts Administration Program, IU Auditorium, Tanglewood, Ravinia, and the Cleveland Orchestra, among others.
Prior to founding AMN, Belth held the position of Vice President for Marketing and Communications for the Chicago Symphony Orchestra from 1995-1998.
While there, he supervised all promotion, brand identity, graphics, and communications of this 107-year-old company, during which annual sales revenue grew from $15 million to nearly $23 million.
provided input to the CSO
on program concepts, packaging, design, and pricing as part of his
management duties, and helped develop the new graphic identity program adopted by the Orchestra.
successfully developed awareness strategies and tasks leading toward the opening of the $113 million renovation and expansion of Symphony Center
in October 1997, and assumed the management of the Symphony Store, the CSO's
merchandising outlet, which quadrupled sales in the first year of Belth's supervision.
other duties included supervision of market research, creation of sales forecasts, and the development and management of departmental budgets.
Prior to his work at the CSO, Belth was Senior Director of Marketing and Communications for the Los Angeles Philharmonic and Hollywood Bowl, a $40 million-a-year institution, credited with the most individual tickets sold of any major orchestra.
campaign highlights were "Philharmonic Style," a program designed to attract younger audiences to concertgoing, and "The Pool Circle," a Hollywood Bowl
value-added subscription program which created a platinum circle among the Bowl's already affluent subscribers.
also was responsible for the marketing campaign launching Esa-Pekka Salonen as music director, and introducing the brand identity concept for the future Walt Disney Concert Hall.
In the decade before going to the LA Philharmonic, Belth was President and Founder of Arts and Science Development Service, Inc., a unique service company, providing database marketing to more than 300 hundred arts and cultural institutions nationally (ASDS).
Based in New York, ASDS clients included the Brooklyn Museum
, Brooklyn Center at Brooklyn College
, Carnegie Institute
, the Detroit Institute of Art
, the Boston Ballet
, the San Francisco Ballet
, the Denver Art Museum
, the Field Museum
, the LA County Museum of Art
, Michigan Opera Theater, LA Opera, and the Handel and Haydn Society of Boston.
Belth holds a Bachelor's degree in fine arts from Queens College of the City University of New York.
Belth currently serves on the Steering Committee of the National Arts Marketing Project of Americans for the Arts, sponsored by American Express Company.
has presented seminars in performing arts marketing for the League of American Orchestras (formerly American Symphony Orchestra League,) Indiana University
, University of Chicago, and the Arts and Business Council of Chicago
and is a frequent speaker at marketing conferences and trade shows.
He has taught marketing at Columbia College, Chicago, has published several articles on marketing, and is currently working on a book on audience development.