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This profile was last updated on 3/13/15  and contains information from public web pages.

Director of the Center of Automot...

Local Address: Bergisch Gladbach, Germany
University of Applied Sciences
 
Background

Employment History

  • Position In Industry Expert
    University of Applied Sciences
  • Analyst
    University of Applied Sciences
  • Head
    Center of Automotive Management
  • Director
    Center of Automotive Management
  • Professor
    Center of Automotive Management
  • Director
    Centre of Automotive Management at the University of Applied Sciences
180 Total References
Web References
"The competition certainly needs to be ...
www.khaleejtimes.com, 13 Mar 2015 [cached]
"The competition certainly needs to be taken seriously," Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences in Bergisch Gladbach, Germany, told Bloomberg.
"The closer we get to autonomous driving, the weaker the connection becomes between the customer and the car. And Google and Apple aren't burdened with old technology but can start fresh," he added.
Bratzel isn't alone in his opinion: Fiat-Chrysler executive Sergio Marchionne reportedly said during the motor show that the two US companies could be disruptive for manufacturers.
"You've got low gas prices at ...
www.chroniclejournal.com, 1 Mar 2015 [cached]
"You've got low gas prices at the moment, and the e-mobility issue is at a very difficult phase of development," said Stefan Bratzel, an industry expert at the University of Applied Sciences in Bergisch Gladbach.
For electric sales to take off, he said, the battery range will have to expand from around 150 kilometres (93 miles) now to 400-500 kilometres (250-310 miles), and there have to be more charging stations.
In Europe's shrinking auto market, a ...
www.artesianews.com, 15 May 2013 [cached]
In Europe's shrinking auto market, a cheaper yen could magnify price competition among manufacturers of mass-market cars, says Stefan Bratzel, an analyst at the University of Applied Sciences in Bergisch Gladbach, Germany. It could allow Japanese carmakers to keep prices down to retain or attract customers.
That would intensify pressure on struggling competitors like General Motors' money-losing Opel brand and France's Peugeot Citroen PSA.
"It heats up the price war even more," Bratzel says.
Stefan Bratzel, head of the ...
www.arabnews.com, 8 Feb 2015 [cached]
Stefan Bratzel, head of the Center of Automotive Management think tank near Cologne, said "It doesn't make much sense strategically," and added "The business case is equally questionable."
"Nissan and Tesla... came out ...
www.brecorder.com, 12 June 2014 [cached]
"Nissan and Tesla... came out with very ambitious goals for the technology but had to backtrack, partly because demand... wasn't strong enough," said Stefan Bratzel, director of Germany's Center of Automotive Management.
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