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Wrong Sousie Tsotskos?

Sousie Tsotskos

Marketing and Communications

AdvisorWorld.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Background Information

Employment History

Public Relations Manager

Tourism Toronto


Affiliations

International Association of Business Communicators

Member


Education

Bachelor's Degree

Sociology


Masters Degree

Journalism


Web References(5 Total References)


Management Team | AdvisorWorldMarketing.com

www.advisorworldmarketing.com [cached]

Sousie Tsotskos, Vice-President, Sales & Marketing
Sousie brings a unique value proposition to AdvisorWorld.com, having developed a three-pronged area of expertise that incorporates sales, marketing and public relations. Sousie started her career at one of Canada's largest financial institutions in sales and customer relations, acquiring the skills to understand client needs and implement key strategies for meeting business goals while maintaining customer satisfaction. For the last 10 years, Sousie has worked for some of Canada's largest marketing & communications firms, servicing clients from small tech start-ups to international pharmaceutical giants, developing key marketing & communications strategies to bring new products to market and help clients navigate their way through the ever-changing landscape of business marketing and communications. As the marketing manager for one of Canada's largest privately held home design company's, Sousie developed a passion for marketing innovative products and ground-breaking ideas that were born in a truly entrepreneur environment. She has brought this passion with her to AdvisorWorld.com. Sousie is a member of the International Association of Business Communicators (IABC) and holds a Bachelor's Degree in Sociology, and a Masters Degree in Journalism.


www.sceneandheard.ca

Torontonians have probably always taken an interest in their city, says Sousie Tsotskos, Manager of Media Relations, The Americas for Tourism Toronto.
But lately, there seems to be more of a push to get the word out about what's happening here. Tourism Toronto has teamed up with local news outlets to highlight what is happening in the city, Tsotskos says. Every week there is some event happening in the summer, says Tsotskos. There is an increased awareness of the events going on, and an increased interest in these events, she explains, which means people in Toronto and surrounding areas are more likely to take notice of what's going on and stay in the city. Along with summer events, there are also great gems in the city to take advantage of, Tsotskos says. The Toronto Islands are a great place to escape to, she suggests. "There are certain parts of the islands that if you're there, you feel like you're completely out of the city in a totally different place." She also touts the historic Distillery District as a great option. "It's like going back in time," she says.


Tourism Toronto

www.torontotourism.com [cached]

Sousie Tsotskos 416-987-1736 Manager, Media Relations The Americasstsotskos@torcvb.com


www.insidetoronto.ca

The idea is to travel with the intent of being mindful of your environment during your stay in any city, said Sousie Tsotskos, manager of media relations, Tourism Toronto.Tsotskos said becoming greener and extending that into tourism is something that's ongoing for Tourism Toronto. This is because as people become more mindful of their impact while travelling, they're continually finding more ways to meet the demand."There's clearly a more aware traveller, people from many destinations who are more conscious of the impact they leave," she said."It's becoming more popular and people inquiring about Toronto are specifically asking about green initiatives."This year Tourism Toronto launched a detailed eco-travel page with information that's up to date and easy to navigate that shows how to make a stay in Toronto as green as possible.Choosing a place to stay is the first step. Tsotskos said each hotel has different initiatives that can include everything from recycling and composting to energy-efficient practices and appliances, and using soaps and shampoos from local vendors.For example, she said the Fairmont Royal York Hotel in Toronto is one of the leaders in green initiatives.They adhere to maximum waste diversion, energy-efficient appliances and even use herbs from their rooftop garden."It's about making sure you're travelling has a very small footprint on the environment, so choose an accommodation that's green friendly and has green procedures," she said.Probably the easiest way to be green is by choosing to get around the city by walking or public transit. Tsotskos said Toronto is a walkable city and it's also easy to get around through the underground pathways in the downtown core.Several parks lie within the city where you can picnic, lounge or even enjoy theatre in the park, Tsotskos said. Tsotskos said the great thing about Toronto is it's already a green city so most people will have a green experience."More and more I think people who may not have green travel in mind, after they've come to Toronto, it's actually brought to their consciousness and they're made aware that Toronto is a green city ... so we may be converting people as much as we may be converting ourselves," she said. Visit www.torontotourism.com/Inspiration/EcoTravelHome.htm for Tourism Toronto's eco-page.


www.torontotourism.com

Andrew Weir has been named Vice President, Communications, and Sousie Tsotskos joins as Manager, Consumer Media Relations to broaden awareness of Toronto globally as a remarkable destination, and raise the profile of the tourism industry within the local community.Ms. Tsotskos trained as a journalist in television and print media.Prior to joining Tourism Toronto she worked in public relations and strategic communications, including national award-winning campaigns, for the past five years.Sousie Tsotskos(416) 987-1736stsotskos@torcvb.com


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