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Wrong Sonny Sneed?

Mr. Sonny Sneed

Position In Project

Caler&Company Incorporated

HQ Phone: (330) 535-8053

Caler&Company Incorporated

66 East Cuyahoga Falls Ave.

Akron, Ohio 44310

United States

Company Description

Caler&Company is a leading brand management and business development consultancy specializing in all aspects of marketing communications disciplines. Founded in 1984 by CEO Steve Caler, Caler&Company thrives by serving clients unhappy with their current m... more

Find other employees at this company (15)

Background Information

Employment History

Child Guidance & Family Solutions


The Sonny Sneed Project , LLC.

Web References (24 Total References)

Caler & Company Incorporated - Case Studies: Sonny Sneed Project

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Sonny Sneed Project | View the Case Study Caler & Company Incorporated - Case Studies: Sonny Sneed Project

Sonny Sneed Project Child Guidance & Family Solutions
Sonny Sneed Project
Entrepreneur and Inventor, Sonny Sneed, established The Sonny Sneed Project. With collaborative support from the National Museum of Education in Akron, Ohio, this organization was created with the initiative to provide alternative life choices and financial opportunities for inner city youth to grow and develop. The Sonny Sneed Project's mission is to help minority youth put their creative concepts and inventions into action to demonstrate how important and valuable their ideas truly are to their futures.
Click to Enlarge Inventor Sonny Sneed commissioned Caler&Company to create an identity and tag line to position his new 501(C)3 organization as an access point for minority youth inventors to secure support, mentoring, marketing and protection of their intellectual property.
The Challenge A month before Black History Month, Sonny Sneed sought public relations support from Caler&Company to promote The Sonny Sneed Project during February, 2008, as an effort to celebrate the lives and achievements of not only African Americans but of the inner city youth that struggle through the hardships of overcoming demeaning stereotypes.

Caler & Company Incorporated

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Poor Millionaire inventor Sonny Sneed has established The Sonny Sneed Project, LLC.

Although The Sonny Sneed Project understands and supports athletics as well as the arts and music, it is Mr. Sneed's desire to open their eyes to help them realize that options are only as limited as they perceive them to be.
Mr. Sneed had an eye open for success ever since he was seven, working hard as a cotton-picker to help support his family in rural Georgia. At seventeen, Sonny moved to Akron and began working in a machine shop in Kent. But more gears were turning than just those in the machine shop. Sonny's creative and innovative mind led him to an idea that would change his life; an improved, dual-headed punching tool design that extends the life of a tool punch for manufacturing up to three to four times the life of a conventional punch.
Success did not come overnight. Sonny became poor and homeless trying to sell his idea to other industries. From rags to riches, he chased his million-dollar dream and finally became a wealthy, successful inventor at the age of 63.
"Dr. Martin Luther King laid the foundation. I want to built on that foundation and help our African-American community and all inner city youth reach their dreams," Mr. Sneed said during a recent meeting at the National Museum of Education.

Caler & Company Incorporated

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Sonny Sneed Project Child Guidance & Family Solutions

Caler & Company Incorporated - Case Studies: James Family Foundation

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Caler & Company Incorporated - Case Studies: YMCAs of Northeast Ohio

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Sonny Sneed Project Child Guidance & Family Solutions James Family Foundation

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