Sonja N. Williams | Biography
Sonja Williams - User Interface Designer, Web Developer and Serial Entrepreneur | Sonja N. Williams Biography
Sonja N. Williams
Sonja N. Williams // Biography
As an entrepreneur and social media strategist with over fifteen years of proven success, Sonja N. Williams
has managed to ascend from modest beginnings to having her
business expertise called upon by some of the nation's leading corporations.
Co-founder of Atlanta, GA-based creative agency, ShockTheory Interactive
grew to become known as the "Bad Girl of Social Media and User Interface Design".
ingenious and controversial approach to social strategy and web development coupled with her
command of planning and online technologies have become cardinal in building high performance e-businesses nationwide.
Williams has consistently led ShockTheory Interactive into profitability through lending her expertise to major corporations such as Lincoln Mercury, The National Recording Academy (Grammy's), Burger King, The City of Atlanta, Big Brothers Big Sisters and Amtrak, to name a few.
credits include the launch of the highly successful Burger King
online vocal contest, "My Song, My Way".
Launched during Super Bowl XLII, consumers were able to upload videos of themselves singing acappella with hopes of performing live during the Super Bowl Gospel Celebration.
With its continuing success, Big Brothers Big Sisters
selected ShockTheory Interactive
's expertise to revamp their online social media platform.
The website is focused on engaging communities by directly connecting volunteers, supporters and potential mentors through social media.
As a self-motivated leader of emerging social media and online collaboration, Sonja N. Williams has served as Chief Creative Officer of Groupsite.com (formerly CollectiveX), a feature-packed social collaboration platform that currently supports over 30,000 groups with over 250,000 subscribers.
The company now boasts principal clients such as Accenture
teams, the Center for Disease Control
(CDC), countless non-profits and small businesses.
has also used her
creative skills and in-depth social-media application development knowledge to instigate a variety of online properties and SaaS platforms and is currently preparing to launch the much anticipated mobile platform built for marketers looking to leverage mobile media using Apple's
skills have unveiled a variety of online sites such as the first African-American dating site, eBlackSingles
- sold 3 years later after its successful campaign; AllStarWeek.com
, a seasonal online portal that targets party-goers of the NBA All-Star Game and mKonnect (formerly Mobloco), a web-enable mobile platform that currently powers such popular sites as AllStarWeek.com
and countless multi-level marketing organizations.
other ventures include co-development of Traklogg, a GPS mobile device that allows companies to track their mileage for accurate reporting to the IRS; and Brand U.0, a self-publishing solution that enables individuals to capitalize on their own brand and talents.
spare time, Sonja
enjoys traveling with her
teenage son and motorcycle riding.
also shares a passion for motivating and building relationships with at-risk youths and high-school dropouts to encourage & motivate them to use their dreams or vision and hard work as the building blocks to a successful career in any industry.
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© 2011 Sonja N. Williams
All Rights Reserved.