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Last Update

2016-07-21T00:00:00.000Z

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Background Information

Employment History

Marketing Director (Contractor), Global Advertising and Brand Management

American Express Company

Digital ACD and Senior

Deutsch Inc.

Senior Consultant, Brand Management

American Express Company

Art Director

Trigger Global

Digital Art Director

Philip Morris Brands, USST Brands and new business

Director Global Capabilities

Foote , Cone & Belding

Senior Consultant, Marketing Strategy, Global Operator Marketing - NOKIA

Nurture Marketing

Account Director, Promotions

The Vidal Partnership

Web References (4 Total References)


Press Center — Draftfcb In The News — Draftfcb

www.draftfcb.com [cached]

In Free PR Online, Sonia Benson, Draftfcb SVP, director of strategic planning, disucsses the importance of Spanish translation in marketing. http://free-pr-online.com/?p=11501


Marketing to Hispanics and discerning the Spanish language variations - Merrill Brink International

www.merrillbrink.com [cached]

Sonia Benson, SVP at global advertising agency network, Draftfcb - herself originally from Colombia - explained the importance of Spanish translation, with an eye and an ear for regional variations. She mentions an example that in Mexican Spanish that the "words for asking a person to lunch are the same as asking someone to dinner in Columbian Spanish. Benson adds, "Spanish is a rich language, that's different from one culture to the next.


Press Center — Draftfcb In The News — Draftfcb

www.draftfcb.com [cached]

In Adweek, Sonia Benson, Draftfcb director of global capabilities, looks beyond stereotypes. http://tinyurl.com/7myx2wq


Press Center — Draftfcb In The News — Draftfcb

www.draftfcb.com [cached]

In Adweek, Sonia Benson, director of global capabilities, discusses the truth about Hispanic consumers. http://tinyurl.com/6mm6g82

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