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This profile was last updated on 12/5/2016 and contains contributions from the  Zoominfo Community.

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Wrong Sonia Benson?

Sonia Benson

Marketing Director (Contractor), Global Advertising and Brand Management

American Express Company

HQ Phone:  (212) 640-2000

Email: s***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

American Express Company

200 Vesey Street 50Th Floor

New York City, New York,10285

United States

Company Description

American Express Company is a services company. The Company's principal products and services are charge and credit payment card products, and travel-related services offered to consumers and businesses around the world. The Company's segments include U.S. Con...more

Background Information

Employment History

Digital ACD and Senior

Deutsch Inc.


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Senior Consultant, Marketing Strategy, Global Operator Marketing - NOKIA

Nurture Marketing


Account Director, Promotions

The Vidal Partnership


Director Global Capabilities

Foote , Cone & Belding


Web References(4 Total References)


Press Center — Draftfcb In The News — Draftfcb

www.draftfcb.com [cached]

In Free PR Online, Sonia Benson, Draftfcb SVP, director of strategic planning, disucsses the importance of Spanish translation in marketing. http://free-pr-online.com/?p=11501


Marketing to Hispanics and discerning the Spanish language variations - Merrill Brink International

www.merrillbrink.com [cached]

Sonia Benson, SVP at global advertising agency network, Draftfcb - herself originally from Colombia - explained the importance of Spanish translation, with an eye and an ear for regional variations.
She mentions an example that in Mexican Spanish that the "words for asking a person to lunch are the same as asking someone to dinner in Columbian Spanish. Benson adds, "Spanish is a rich language, that's different from one culture to the next.


Press Center — Draftfcb In The News — Draftfcb

www.draftfcb.com [cached]

In Adweek, Sonia Benson, Draftfcb director of global capabilities, looks beyond stereotypes. http://tinyurl.com/7myx2wq


Press Center — Draftfcb In The News — Draftfcb

www.draftfcb.com [cached]

In Adweek, Sonia Benson, director of global capabilities, discusses the truth about Hispanic consumers. http://tinyurl.com/6mm6g82


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