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Sonia Benson

Marketing Director (Contractor), Global Advertising and Brand Management

American Express Company

HQ Phone: (212) 640-2000

Email: s***@***.com

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American Express Company

200 Vesey Street 50Th Floor

New York City, New York 10285

United States

Company Description

American Express Company is a services company. The Company's principal products and services are charge and credit payment card products, and travel-related services offered to consumers and businesses around the world. The Company's segments include U.S ... more

Find other employees at this company (42,546)

Background Information

Employment History

Digital ACD and Senior

Deutsch Inc.

Senior Consultant, Brand Management

American Express Company

Art Director

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Digital Art Director

Philip Morris Brands, USST Brands and new business

Senior Consultant, Marketing Strategy, Global Operator Marketing - NOKIA

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Account Director, Promotions

The Vidal Partnership

Director Global Capabilities

Foote , Cone & Belding

Web References (4 Total References)

Press Center — Draftfcb In The News — Draftfcb [cached]

In Free PR Online, Sonia Benson, Draftfcb SVP, director of strategic planning, disucsses the importance of Spanish translation in marketing.

Marketing to Hispanics and discerning the Spanish language variations - Merrill Brink International [cached]

Sonia Benson, SVP at global advertising agency network, Draftfcb - herself originally from Colombia - explained the importance of Spanish translation, with an eye and an ear for regional variations. She mentions an example that in Mexican Spanish that the "words for asking a person to lunch are the same as asking someone to dinner in Columbian Spanish. Benson adds, "Spanish is a rich language, that's different from one culture to the next.

Press Center — Draftfcb In The News — Draftfcb [cached]

In Adweek, Sonia Benson, Draftfcb director of global capabilities, looks beyond stereotypes.

Press Center — Draftfcb In The News — Draftfcb [cached]

In Adweek, Sonia Benson, director of global capabilities, discusses the truth about Hispanic consumers.

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