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has a natural instinct for dialogue performance, and effortlessly switches between visual styles, be it straight, stylized or more photographic.
But above all, he
is associated with a natural flare for comedic casting - a reflection of his
background as one of the UK's top casting directors.
shot the action-movie hero
Over the years Simon
has directed quirky character-driven commercials for many of the world's most celebrated brands including Axe, Adidas, Dr Pepper, Amazon, Netflix, Got Milk, BMW, Budweiser, McDonald's, Burger King, Harley Davidson and Mini.
has accumulated numerous awards, including BTAA
, Cannes Lions
and The One Show.
has been twice nominated at the Directors' Guild of America (DGA) for "outstanding directorial achievement in commercials".
has also been busy exploring longer format films with an intriguing short called 'Traces' & his
fascinating personal documentary 'So Help Me God' - a humorous journey through the States exploring religion's hold on American society.