Now in its eighth year, the Design Indaba is expected to draw over 1 200 delegates and, according to Simon Grose, Sappi Fine Paper's marketing manager, Sappi puts great store on the event as a gathering to promote global design excellence.
"As co-sponsor of the event, Sappi
sees the annual Design Indaba as a key educational and networking opportunity for the international design community.That is why we have been involved with the event over the years.It provides an opportunity for South African designers, across a number of disciplines, to benchmark their work and keep abreast of global design trends," says Grose
adds that Sappi's participation as a key sponsor provides the company with an opportunity to promote its products and interact with the local and international design community, which is a major specifier of Sappi products.
: "Ideas that Matter is a marriage of creative impulse and social responsibility and Sappi
allocates around US$1 million to the global campaign annually.
sponsors this programme because we fully support think's efforts to advance excellence in local graphic design and to employ the graphic design industry's influence for the benefit of all South Africans," says Grose
encourages design excellence in all its multiple forms and in all media, our primary focus as a global paper manufacturer is on print.Paper gives life to the imagination when converted into a printed format and despite the advances of electronic media over the past decade, print remains the primary medium for design excellence in the communications mix.Print and paper touch every facet of our lives and our commitment is to enhance the power of print through design excellence so that print remains the primary communications medium."Grose
initiated a global research campaign called Life With Print to emphasise the power of print as a primary communications medium, proven by research undertaken.
Clearly without the inputs of designers who demand the highest standards and who have the passion that drives the creative impulse, print would not be experiencing the advances that it is today," says Grose