Of the team's three genuine superstars, Carter, Sonny Bill Williams and Richie McCaw
, sports marketing expert Simon Arkwright
said only McCaw would have enhanced his earning potential.
"If [McCaw] had an interest, I would have thought there would be considerable potential for him to increase and expand his portfolios of endorsements," Arkwright
No other players achieved that global reach, said Arkwright
"There was no significant change in hierarchy during the cup - there were no Jonah moments," said Arkwright, who works for Sports Research Group.