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2016-04-29T00:00:00.000Z

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Background Information

Employment History

Chief Executive Officer
Sports Research Group

Web References (30 Total References)


Sport Research Group

www.sportresearchgroup.com [cached]

"I don't have all the information needed to calculate the value of the media coverage, but it is likely to be easily in six figures" Sports Research Group principal Simon Arkwright said yesterday.

Two streakers wearing nothing but the phone company's logo ran on to the field during the Bledisloe Cup rugby test between New Zealand and Australia in Sydney on August 3.
Vodafone, sponsor of the Australian team, admitted it had unwittingly encouraged plans for the public relations stunt. Mr Arkwright said Vodafone could not have orchestrated a better advertising campaign with months of planning.
...
"It came together so well that if it had been planned it would have been a brilliant execution", Mr Arkwright said "The streaker incident and its aftermath capitalises on rather than conflicts with Vodafone's brand values."


Sport Research Group

www.sportresearchgroup.com [cached]

In addition to the stories contained below, Sport Research Group's Simon Arkwright has featured and/or been quoted in articles in the following publications:-


Of the team's three genuine superstars, ...

www.nzherald.co.nz [cached]

Of the team's three genuine superstars, Carter, Sonny Bill Williams and Richie McCaw, sports marketing expert Simon Arkwright said only McCaw would have enhanced his earning potential.

...
"If [McCaw] had an interest, I would have thought there would be considerable potential for him to increase and expand his portfolios of endorsements," Arkwright said.
...
No other players achieved that global reach, said Arkwright. "There was no significant change in hierarchy during the cup - there were no Jonah moments," said Arkwright, who works for Sports Research Group.


New cards give full credit to rugby fans - 16 Feb 2006 - Business

www.nzherald.co.nz [cached]

Simon Arkwright, of Sport Research Group, an international sport marketing and sponsorship consultancy, said until now MasterCard's sponsorship of the All Blacks had been the country's only high-profile credit card rugby sponsorship.

"MasterCard have strongly communicated that they are the one credit card clearly associated with top-level rugby in New Zealand.The launch of the rugby franchise Visa cards changes that dynamic substantially."
While MasterCard had used its sponsorship primarily to build brand profile, Visa's strategy was to change customer behaviour by offering rewards to supporters and their favourite Super 14 team, Arkwright said.


Sport Research Group

www.sportresearchgroup.com [cached]

"I don't think that is a profile of an arrogant or blindly demanding fan base," said Simon Arkwright Managing Director of Sports Research Group, who managed the survey. He said that fans showed their knowledge of the Tri Nations competition with 98 per cent expecting the All Blacks to win their home games against Australia and South Africa.

...
Arkwright said the findings of the survey were also roughly in line with another done after the All Blacks' November 2004 tour of Europe which polled many of the same respondents.
Those results also showed that the Henry development message was getting through with 81 per cent saying he was on the right track with the All Blacks, 16 per cent undecided and only three per cent saying he was wrong.

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