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This profile was last updated on 1/30/15  and contains information from public web pages and contributions from the ZoomInfo community.
 
Background

Employment History

Board Memberships and Affiliations

Education

  • Denison University
170 Total References
Web References
Simms ...
emarketingassociation.com, 30 Jan 2015 [cached]
Simms Jenkins
...
Simms Jenkins CEO BrightWave Marketing
Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an Atlanta based premiere email services firm specializing in the strategic optimization of email programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, CoreNet Global, Floor & Decor, GMAC Insurance, Lowe's, Sports Illustrated and Ted’s Montana Grill as well as leading advertising and marketing firms.
Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ. He is a sought after speaker at industry events, conferences, seminars and webcasts.
Jenkins and his column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers. He has an upcoming book called "The Truth About Email Marketing" scheduled for publication this fall by Pearson Education, one of the world's largest publishing houses.
In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. This site has quickly become the leading authority on email marketing metrics and created a strong industry buzz surrounding its rich content and features.
Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Additionally, he has served as Director of Business Development at two high-tech start-ups, consulted for Kozmo.com and worked in sports marketing where he managed programs for clients such as Coca-Cola, Citgo and Atlanta Gas Light.
Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta with his wife and two sons.
Simms ...
www.clickz.com, 17 Dec 2013 [cached]
Simms Jenkins
...
Simms Jenkins | January 9, 2014 | Comments
...
Simms Jenkins is CEO of BrightWave Marketing, North America's leading email marketing-focused digital agency. The award-winning firm specializes in elevating email marketing and digital messaging programs that drive revenue, cut costs, and build relationships. Jenkins has led BrightWave Marketing in establishing a world-class client list including Affiliated Computer Service (A Xerox Company), Chick-fil-A, Cox Business, Phillips66, Porsche, and Southern Company. The agency was recently ranked among the fastest growing private companies by Inc. Magazine.
Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Tech Marketing Awards held by the Technology Association of Georgia. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting.
Jenkins is the author of two definitive and highly regarded books on email marketing; The New Inbox (published in April 2013 by ClickZ/Incisive Media) and The Truth About Email Marketing (published by Pearson's Financial Times Press in 2008). Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world, online or off. His industry articles have been called one of the top 21 information sources for email marketers.
He has been featured in Fortune Magazine, The Wall Street Journal, Adweek, Bloomberg TV, Wired Magazine, and scores of other leading publications and media outlets. Jenkins is a regular speaker at major digital industry and general business conferences.
Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media.
Jenkins serves on the eMarketing Association's Board of Advisors among other civic and professional boards. He is also a mentor at Flashpoint, a Georgia Tech-based startup accelerator program. Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta's Buckhead neighborhood with his wife and three children.
Follow and connect with Simms on Twitter, LinkedIn, Facebook, The BrightWave Blog, and his book websites at NewInboxBook.com and SimmsJenkins.com.
We Wrote The Books On Email ...
www.brightwave.com, 24 Dec 2014 [cached]
We Wrote The Books On Email Marketing - 'The New Inbox' & 'The Truth About Email Marketing' by Simms Jenkins, CEO, BrightWave Marketing - Click Here to Learn More. BrightWave Marketing Logo
...
In the second part of this series on Google's newest email innovation, Google Inbox, Simms Jenkins and email marketing experts weigh in on how the new product will affect marketers. Trick or Treat - Google's Inbox and What It Means for Email Marketers - October 30, 2014 Simms Jenkins asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers. 2014's Fastest-Growing and Most Valuable Email Marketing Companies - September 12, 2014 In this third annual review by BrightWave's CEO Simms Jenkins, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success.
...
Simms Jenkins writes a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox. 2 BrightWavers Named Among The World's Top 50 Email Marketing Influencers - July 3, 2014
...
Simms Jenkins writes about five of the most common email marketing challenges, and simple steps to take to fix them. #CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile - April 3, 2014 Read more about Simms Jenkins' presentation at ClickZ Live in New York. How to Inspire Subscriber Love and Loyalty With Great Emails - Tips From 3 Brand Email Pros - March 6, 2014 Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and Stonyfield, shared some campaigns they worked on with Simms Jenkins. Email Blows Social Media Out the Door -- Any More Questions? - February 6, 2014 Jenkins writes about new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring customers. What Makes Your Audience Tick?
...
Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds heading into 2014.
...
Jenkins featured in DM News 2013 Essential Guide to Email Marketing - October 1, 2013 BrightWave CEO provides opinions on why ignoring mobile email jeopardizes your relationship with your subscribers. The Fastest Growing and Most Valuable Email Marketing Companies - September 5, 2013 Simms Jenkins provides a fresh look at the email-related companies making a splash in the private sector and public markets. Size or Specialization? What the Publicis Omnicom merger means for email marketers - August 8, 2013 Simms Jenkins provides analysis on the massive deal that shakes up the advertising world. Digital Leaders React to the Salesforce/ExactTarget Monster Deal - June 13, 2013 BrightWave's Jenkins on why email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. 7 Reasons Why Your Email Marketing Program May Fail - May 2, 2013 Simms Jenkins offers up tips on how to make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have. The Future of the New Inbox - April 18, 2013 Simms Jenkins introduces his new book and why email has changed...and must continue to do so. The 6 Golden Rules of Mobile Email - February 21, 2013 Simms Jenkins writes how the rules of mobile email are ever-changing, so don't forget to add these to your list. The 2 Most Important Things for Email Marketers in 2013 - January 24, 2013 Simms Jenkins provides advice on what do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part series. Why Your Brand Needs Email Smarts More Than Ever in 2013 - January 10, 2013 Simms Jenkins writes about how you must commit to sweating details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in a two-part series. Mobile 'pandemic' impacts email marketing - November 28, 2012 Jay Jun offers up a prescription on this very real email game changer. Email Acquisition Tactics - Fair Game or Dirty Business? - November 15, 2012 Simms Jenkins discusses the nuances of permission email marketing -without the permission. Connecting in an Expanded Messaging Marketplace - October 17, 2012 Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections.
...
Simms Jenkins writes about what a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series.
...
Simms Jenkins writes how and why Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-part series.
...
Simms Jenkins offers up tips and corrects some assumptions on this key intersection of digital. Are Email Programs Getting Better? - March 22, 2012
...
Simms Jenkins writes why you must pitch your email marketing program properly to win support from senior management. Super Bowl Ads 2012: Winners and Losers - February 6, 2012 Simms Jenkins Super Bowl comments featured in ClickZ's reviews of 2012 Super Bowl Ads. 25 Things Email Marketers Must Avoid in 2012 - January 26, 2012 Simms Jenkins offers up these must read tips for any digital marketer looking to make a mark in 2012. 4 Email Marketing Trends That Matter in 2012 - January 12, 2012 Marketers will need to rethink how they communicate with subscribers. Start here with BrightWave CEO's Tips. Inbox Rising: Email Emerges as the Dominant Digital Communication Channel - December 15, 2011 Simms Jenkins provides a look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012. Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion? - December 1, 2011 In ClickZ, Simms Jenkins asks did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons? 4 Ways to Engage Email Non-Responders - November 17, 2011 Simms Jenkins provides counsel in ClickZ on winning back non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them. 5 Quick Wins for Holiday Retail Email Campaigns - November 3, 2011 Simms Jenkins offers up tips & advice for these crucial emails focused on generating big revenue. Does $14 Million Worth of Email Addresses Cross the Privacy Line? - October 6, 2011 BrightWave's CEO asks is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? 6 Reflections on Connections 2011 - September 22, 2011 Simms Jenkins writes about his takeaways from the largest digital marketing conference. Ensuring Your Email Gets Read in a Changing Digital World - September 8, 2011 As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series from Simms Jenkins. 4 Surefire Ways to Get Your Emails Read - August 25, 2011 How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series from Simms Jenkins. The New Digital Inbox - Is Your Email Program Ready? - July 28, 2011 Simms Jenkins provides 5 tips for creating better emails now that your messages compete with tweets and posts. 2011, The Year of Email: The Halftime Report - July 14, 2011 Don't call it a comeback. Simms Jenkins writes about seven big opportunities in the email world in the first half of the year. Social Networks and Bacn - The Good, Bad, and Ugly - June 30, 2011 Six tips and best practices to follow if you deliver the bacn, the transactional emails that people love to hate yet deliver the goods. In ClickZ, Simms Jenkins discusses "Inside Your Marketing Department: Who Is the Rightful Owner of Social? - June 16, 2011
...
In ClickZ, Simms Jenkins takes a look at the daily schedule of an email marketer...it's crazier than you would think. When Automated Emails Attack - March 24, 2011 In ClickZ, Simms Jenkins writes how to elevate your email efforts within your demand generation program. Email Is Social - March 10, 2011 In ClickZ, Simms Jenkins writes about why email should be working hand in hand with other digital messaging channels and each channel should complement and leverage the strength of the other. Digital's Great Teenage Misunderstanding - February 24, 2011 Simms Jenkins tackles the misperception of teenage digital usage and their future. Why the Email Newsletter Deserves a Second Chance - February 10, 2011 BrightWave's CEO writes "Start with this premise: Don't think of it as a newsletter." The Best Time of Day to Send Your Emails Is... - January 27, 2011 Simms Jenkins writes in ClickZ about myths and new thoughts for email timing. The Bandwagon Has Room - Four reasons why email reigns supreme in 2011 - January 13, 2011 Simms Jenkins writes in ClickZ about how and why email will remain the top digital channel in 2011. Facebook Messages - 8 Points to Consider - December 16, 2010 BrightWave's CEO discusses in ClickZ: How will Facebook Messages shake up your email program? Simms Jenkins breaks down Facebook's new M
BrightWave Marketing: North America’s leading email marketing focused digital agency. Email Marketing & Digital Messaging Services.
brightwavemarketing.com, 28 Sept 2014 [cached]
We Wrote The Books On Email Marketing - 'The New Inbox' & 'The Truth About Email Marketing' by Simms Jenkins, CEO, BrightWave Marketing - Click Here to Learn More. BrightWave Marketing Logo
...
n this third annual review by BrightWave's CEO Simms Jenkins, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success.
...
Simms Jenkins writes a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox. 2 BrightWavers Named Among The World's Top 50 Email Marketing Influencers - July 3, 2014
...
Simms Jenkins writes about five of the most common email marketing challenges, and simple steps to take to fix them. #CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile - April 3, 2014 Read more about Simms Jenkins' presentation at ClickZ Live in New York. How to Inspire Subscriber Love and Loyalty With Great Emails - Tips From 3 Brand Email Pros - March 6, 2014 Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and Stonyfield, shared some campaigns they worked on with Simms Jenkins. Email Blows Social Media Out the Door -- Any More Questions? - February 6, 2014 Jenkins writes about new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring customers. What Makes Your Audience Tick?
...
Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds heading into 2014.
...
Jenkins featured in DM News 2013 Essential Guide to Email Marketing - October 1, 2013 BrightWave CEO provides opinions on why ignoring mobile email jeopardizes your relationship with your subscribers. The Fastest Growing and Most Valuable Email Marketing Companies - September 5, 2013 Simms Jenkins provides a fresh look at the email-related companies making a splash in the private sector and public markets. Size or Specialization? What the Publicis Omnicom merger means for email marketers - August 8, 2013 Simms Jenkins provides analysis on the massive deal that shakes up the advertising world. Digital Leaders React to the Salesforce/ExactTarget Monster Deal - June 13, 2013 BrightWave's Jenkins on why email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. 7 Reasons Why Your Email Marketing Program May Fail - May 2, 2013 Simms Jenkins offers up tips on how to make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have. The Future of the New Inbox - April 18, 2013 Simms Jenkins introduces his new book and why email has changed...and must continue to do so. The 6 Golden Rules of Mobile Email - February 21, 2013 Simms Jenkins writes how the rules of mobile email are ever-changing, so don't forget to add these to your list. The 2 Most Important Things for Email Marketers in 2013 - January 24, 2013 Simms Jenkins provides advice on what do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part series. Why Your Brand Needs Email Smarts More Than Ever in 2013 - January 10, 2013 Simms Jenkins writes about how you must commit to sweating details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in a two-part series. Mobile 'pandemic' impacts email marketing - November 28, 2012 Jay Jun offers up a prescription on this very real email game changer. Email Acquisition Tactics - Fair Game or Dirty Business? - November 15, 2012 Simms Jenkins discusses the nuances of permission email marketing -without the permission. Connecting in an Expanded Messaging Marketplace - October 17, 2012 Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections.
...
Simms Jenkins writes about what a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series.
...
Simms Jenkins writes how and why Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-part series.
...
Simms Jenkins offers up tips and corrects some assumptions on this key intersection of digital. Are Email Programs Getting Better? - March 22, 2012
...
Simms Jenkins writes why you must pitch your email marketing program properly to win support from senior management. Super Bowl Ads 2012: Winners and Losers - February 6, 2012 Simms Jenkins Super Bowl comments featured in ClickZ's reviews of 2012 Super Bowl Ads. 25 Things Email Marketers Must Avoid in 2012 - January 26, 2012 Simms Jenkins offers up these must read tips for any digital marketer looking to make a mark in 2012. 4 Email Marketing Trends That Matter in 2012 - January 12, 2012 Marketers will need to rethink how they communicate with subscribers. Start here with BrightWave CEO's Tips. Inbox Rising: Email Emerges as the Dominant Digital Communication Channel - December 15, 2011 Simms Jenkins provides a look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012. Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion? - December 1, 2011 In ClickZ, Simms Jenkins asks did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons? 4 Ways to Engage Email Non-Responders - November 17, 2011 Simms Jenkins provides counsel in ClickZ on winning back non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them. 5 Quick Wins for Holiday Retail Email Campaigns - November 3, 2011 Simms Jenkins offers up tips & advice for these crucial emails focused on generating big revenue. Does $14 Million Worth of Email Addresses Cross the Privacy Line? - October 6, 2011 BrightWave's CEO asks is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? 6 Reflections on Connections 2011 - September 22, 2011 Simms Jenkins writes about his takeaways from the largest digital marketing conference. Ensuring Your Email Gets Read in a Changing Digital World - September 8, 2011 As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series from Simms Jenkins. 4 Surefire Ways to Get Your Emails Read - August 25, 2011 How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series from Simms Jenkins. The New Digital Inbox - Is Your Email Program Ready? - July 28, 2011 Simms Jenkins provides 5 tips for creating better emails now that your messages compete with tweets and posts. 2011, The Year of Email: The Halftime Report - July 14, 2011 Don't call it a comeback. Simms Jenkins writes about seven big opportunities in the email world in the first half of the year. Social Networks and Bacn - The Good, Bad, and Ugly - June 30, 2011 Six tips and best practices to follow if you deliver the bacn, the transactional emails that people love to hate yet deliver the goods. In ClickZ, Simms Jenkins discusses "Inside Your Marketing Department: Who Is the Rightful Owner of Social? - June 16, 2011
...
In ClickZ, Simms Jenkins takes a look at the daily schedule of an email marketer...it's crazier than you would think. When Automated Emails Attack - March 24, 2011 In ClickZ, Simms Jenkins writes how to elevate your email efforts within your demand generation program. Email Is Social - March 10, 2011 In ClickZ, Simms Jenkins writes about why email should be working hand in hand with other digital messaging channels and each channel should complement and leverage the strength of the other. Digital's Great Teenage Misunderstanding - February 24, 2011 Simms Jenkins tackles the misperception of teenage digital usage and their future. Why the Email Newsletter Deserves a Second Chance - February 10, 2011 BrightWave's CEO writes "Start with this premise: Don't think of it as a newsletter." The Best Time of Day to Send Your Emails Is... - January 27, 2011 Simms Jenkins writes in ClickZ about myths and new thoughts for email timing. The Bandwagon Has Room - Four reasons why email reigns supreme in 2011 - January 13, 2011 Simms Jenkins writes in ClickZ about how and why email will remain the top digital channel in 2011. Facebook Messages - 8 Points to Consider - December 16, 2010 BrightWave's CEO discusses in ClickZ: How will Facebook Messages shake up your email program? Simms Jenkins breaks down Facebook's new Messaging Platform on ClickZ Facebook Messages: Inbox Savior or Terror? - December 2, 2010 Part 1 of an evaluation on what Facebook Messages means to the email marketing universe. Email Reality Check - November 18, 2010 Simms Jenkins, in ClickZ, describes the basics you need to work on before pursuing the next new thing in email marketing. 15 More Questions to Ask Your Email Partner - November 4, 2010 Simms Jenkins, in ClickZ, offers 15 more questions that may p
eMarketing Association eMA
www.emarketingassociation.com, 28 July 2013 [cached]
Simms Jenkins Chief Executive Officer BrightWave Marketing
...
Simms Jenkins
...
Simms Jenkins Founder and Principal BrightWave Marketing
Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an Atlanta based premiere email services firm specializing in optimizing email programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance, Lowe's and Sports Illustrated as well as leading advertising and marketing firms.
Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ. He is a sought after speaker at industry events, conferences, seminars and webcasts.
Jenkins and his column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers. He has an upcoming book called "The Truth About Email Marketing" scheduled for publication this fall by Pearson Education, one of the world's largest publishing houses.
In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. This site has quickly become the leading authority on email marketing metrics and created a strong industry buzz surrounding its rich content and features.
Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Additionally, he has served as Director of Business Development at two high-tech start-ups, consulted for Kozmo.com and worked in sports marketing where he managed programs for clients such as Coca-Cola, Citgo and Atlanta Gas Light.
Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta with his wife and two sons.
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