Chief Executive Officer
Founder and Principal
Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an Atlanta based premiere email services firm specializing in optimizing email programs.
has extensive relationship and interactive marketing experience on both the client and agency side.
Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance, Lowe's and Sports Illustrated as well as leading advertising and marketing firms.
is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including Bloomberg TV
, Email Marketing Reports
, DMNews and ClickZ
is a sought after speaker at industry events, conferences, seminars and webcasts.
column for iMedia Connection
, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers.
has an upcoming book called "The Truth About Email Marketing" scheduled for publication this fall by Pearson Education
, one of the world's largest publishing houses.
In 2007, Jenkins
facilitated a major industry partnership as BrightWave Marketing
and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry.
This site has quickly become the leading authority on email marketing metrics and created a strong industry buzz surrounding its rich content and features.
Prior to founding BrightWave Marketing
, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises.
has served as Director of Business Development at two high-tech start-ups, consulted for Kozmo.com and worked in sports marketing where he
managed programs for clients such as Coca-Cola
and Atlanta Gas Light
Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA).
is a graduate of Denison University
in Granville, Ohio and resides in Atlanta with his
wife and two sons.