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2016-11-18T00:00:00.000Z

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Mr. Simms Jenkins

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Background Information

Employment History

Australian International School Hong Kong

AverickMedia Inc

Chief Executive Officer

BrightWave Marketing Inc

Chief Executive Officer

Brightwave Ltd

Columnist

ClickZ

Class of 2016

Leadership Atlanta

CRM Group

CIMedia

Mentor

Flashpoint

Author, The New Inbox

Author, The New Inbox

Author - The Truth About Email Marketing

Published by Pearson's FT Press

Columnist

iMedia Connection

Director of Business Development

Buytrek Inc

Strategic Marketing and Partnership Consultant

Kozmo.com

Affiliations

Board of Advisors
eMarketing Association

Board Member
Atlanta Interactive Marketing Association

Board Member
Campaigner

Creator
EmailStatCenter.com

Education

Denison University

BBA

University of Washington

MBA

University of Washington

Web References (165 Total References)


Bert DuMars | Maureen Schumacher | ...

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Bert DuMars | Maureen Schumacher | Kathy Daly Jennings | Melissa Read | Danny Kastner | Bill Nussey | Chris Kneeland | Darryl Gehly | Jeff Hilimire | Simms Jenkins | Daniel Khabie | Patrick McHugh | Joe Schab | Carol Kruse | Kristine Elliot | Kevin Lee | Simms Jenkins | Chris Baggott | Anna Talerico | Daniel Khabie | Dan Levak | Anita Absey | Patrick McHugh

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Bert DuMars | Maureen Schumacher | Kathy Daly Jennings | Melissa Read | Danny Kastner | Bill Nussey | Chris Kneeland | Darryl Gehly | Jeff Hilimire | Simms Jenkins | Daniel Khabie | Patrick McHugh | Joe Schab | Carol Kruse | Kristine Elliot | Kevin Lee | Simms Jenkins | Chris Baggott | Anna Talerico | Daniel Khabie | Dan Levak | Anita Absey | Patrick McHugh
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Simms Jenkins
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Simms Jenkins Founder and Principal BrightWave Marketing
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Simms Jenkins – Founder and Principal, BrightWave Marketing
G. Simms Jenkins is Founder and Principal of BrightWave Marketing, an Atlanta based Email Marketing and Customer Relationship Services firm. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance, Lowe's and Whole Foods as well as leading advertising and marketing firms.
Recognized as one of the top email marketing experts in the industry, Jenkins has directed BrightWave Marketing to the forefront of the Email Marketing outsourcing space by creating a boutique firm with expertise in email strategy, design, campaign management and CAN-SPAM compliance. Jenkins and BrightWave clients have been featured and interviewed by many media outlets including Bloomberg TV, Email Marketing Reports, MarketingSherpa, DMNews and Clickz. Jenkins is a regular speaker at industry and client events, conferences and webcasts.
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Jenkins is a regular contributor to iMedia Connection, a leading interactive Marketing and Media publication, where he writes about email marketing best practices and trends. His column has been called one of the top 21 information sources for email marketers. Jenkins represents BrightWave Marketing on the Email Experience Council, where the company is a Platinum Member. He is a Board Member of Atlanta Interactive Marketing Association (AiMA) and serves on the Big Kids Board at Imagine It! The Children's Museum of Atlanta. Jenkins is a graduate of Denison University in Granville, Ohio.


eMarketing Association eMA

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Simms Jenkins Chief Executive Officer BrightWave Marketing

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Simms Jenkins
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Simms Jenkins Founder and Principal BrightWave Marketing
Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an Atlanta based premiere email services firm specializing in optimizing email programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance, Lowe's and Sports Illustrated as well as leading advertising and marketing firms.
Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ. He is a sought after speaker at industry events, conferences, seminars and webcasts.
Jenkins and his column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers. He has an upcoming book called "The Truth About Email Marketing" scheduled for publication this fall by Pearson Education, one of the world's largest publishing houses.
In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. This site has quickly become the leading authority on email marketing metrics and created a strong industry buzz surrounding its rich content and features.
Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Additionally, he has served as Director of Business Development at two high-tech start-ups, consulted for Kozmo.com and worked in sports marketing where he managed programs for clients such as Coca-Cola, Citgo and Atlanta Gas Light.
Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta with his wife and two sons.


eMarketing Association Executive Conference - 2008

emarketingassociation.com [cached]

Simms Jenkins

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Simms Jenkins CEO BrightWave Marketing
Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an Atlanta based premiere email services firm specializing in the strategic optimization of email programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, CoreNet Global, Floor & Decor, GMAC Insurance, Lowe's, Sports Illustrated and Ted’s Montana Grill as well as leading advertising and marketing firms.
Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ. He is a sought after speaker at industry events, conferences, seminars and webcasts.
Jenkins and his column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers. He has an upcoming book called "The Truth About Email Marketing" scheduled for publication this fall by Pearson Education, one of the world's largest publishing houses.
In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. This site has quickly become the leading authority on email marketing metrics and created a strong industry buzz surrounding its rich content and features.
Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Additionally, he has served as Director of Business Development at two high-tech start-ups, consulted for Kozmo.com and worked in sports marketing where he managed programs for clients such as Coca-Cola, Citgo and Atlanta Gas Light.
Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta with his wife and two sons.


Simms ...

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Simms Jenkins

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Simms Jenkins Founder and CEO BrightWave Marketing
Simms Jenkins is CEO of BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave Marketing in establishing a top tier client list including Affiliated Computer Services, Chick-fil-A, Cox Business, O'Charley's, RaceTrac Petroleum and Ted's Montana Grill as well as leading advertising and marketing firms.
In 2010, Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association's Atlanta Chapter for being the top agency marketer. Jenkins is regarded as one of the leading experts in the email marketing industry and is the author of The Truth About Email Marketing, which was published by Pearson's Financial Times Press. Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. His industry articles have been called one of the top 21 information sources for email marketers.
Additionally, Jenkins is the creator of EmailStatCenter.com, the leading authority on email marketing metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media. Jenkins serves on the eMarketing Association's Board of Advisors and recently completed his tenure as a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta's Brookwood Hills neighborhood with his wife and three children.
Follow and connect with Simms on Twitter, LinkedIn, Facebook, The BrightWave Blog and his book website.


BrightWave Recognized as "Leader" in the Relevancy Ring for Email Agencies - BrightWave Marketing, Inc.

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"I am very proud of being named a leader in this industry," said Simms Jenkins, Chief Executive Officer of BrightWave.

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