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This profile was last updated on 10/29/2016 and contains contributions from the  Zoominfo Community.

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Wrong Simms Jenkins?

Simms Jenkins

Chief Executive Officer

BrightWave Marketing Inc

HQ Phone:  (404) 253-2544

Direct Phone: (404) ***-****direct phone

Email: s***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

BrightWave Marketing Inc

1401 Peachtree St NE Suite 228

Atlanta, Georgia,30309

United States

Company Description

BrightWave is North America's leading email marketing agency. The award-winning firm specializes in elevating email marketing, eCRM and cross channel programs that enable relationships and drive revenue. Relationship Enablement is the BrightWave process of con...more

Find other employees at this company (26)

Background Information

Employment History

AverickMedia


Class of 2016

Leadership Atlanta


Creator

SocialStatCenter.com


Author, The New Inbox

Author, The New Inbox


Affiliations

EmailStatCenter.com

Creator


The eMarketing Association

Board of Advisors


Atlanta Interactive Marketing Association

Board Member


Campaigner

Board Member


Education

Denison University


BBA

University of Washington


MBA

University of Washington


Web References(166 Total References)


Leadership: Simms Jenkins, Founder & CEO | BrightWave Marketing, Inc.

www.brightwave.com [cached]

Simms Jenkins, Founder & CEO
Simms Jenkins is CEO of BrightWave, North America's leading email marketing agency. The award-winning firm specializes in elevating email marketing programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave in establishing a world-class client list including Affiliated Computer Service (A Xerox... Simms Jenkins is CEO of BrightWave, North America's leading email marketing agency. The award-winning firm specializes in elevating email marketing programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave in establishing a world-class client list including Affiliated Computer Service (A Xerox Company), Aflac, Chick-fil-A, Cox Business, Google, Phillips66, Porsche and Southern Company. The agency has been ranked among the fastest growing private companies by Inc. Magazine the past three years. Jenkins was awarded the prestigious AMY Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Tech Marketing Awards held by the Technology Association of Georgia. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting. Jenkins is the author of two definitive and highly regarded books on email marketing; The New Inbox (published in April 2013 by ClickZ/Incisive Media) and The Truth About Email Marketing published by Pearson's Financial Times Press in 2008). Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world, online or off. His industry articles have been called one of the top information sources for email marketers. He has been featured in The New York Times, Fortune Magazine, Forbes, The Wall Street Journal, Adweek, Bloomberg TV, Wired Magazine and scores of other leading publications and media outlets. Jenkins is a regular speaker at major digital industry and general business conferences and was named one of the World's Top 50 Email Influencers. Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave, Jenkins headed the CRM group at Cox Interactive Media. Jenkins serves on several civic and professional boards, including Atlanta Families, Zoo Atlanta's Marketing Board and Fernbank Museum's Corporate Leadership Council. He has served as a mentor at Flashpoint, a Georgia Tech based startup accelerator program. Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta's Buckhead neighborhood with his wife and three children. Follow Simms on Twitter, Facebook and his book websites at NewInboxBook.com and SimmsJenkins.com. Random Notable Simms Fact: Simms was Student Body President in 8th grade, the Vice President in college and an intern at the White House, which ended his political aspirations.


sesconference.com

Simms Jenkins
Simms Jenkins CEO BrightWave Marketing Simms Jenkins is CEO of BrightWave Marketing, North America's leading email marketing focused digital agency. The award-winning firm specializes in partnering with its clients to strategically develop, manage, and optimize all digital messaging programs that drive revenue, cut costs, and build relationships. Jenkins has led BrightWave Marketing in establishing a top tier client list including AGCO, Affiliated Computer Services (A Xerox Company), Chick-fil-A, Cox Business, Phillips 66, and ServiceMaster. Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Technology Association of Georgia's Tech Marketing Awards. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting. Jenkins is the author of the upcoming book "The New Inbox" and wrote "The Truth About Email Marketing," which was published by Pearson's Financial Times Press and is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world, online or off. His industry articles have been called one of the top 21 information sources for email marketers. He has been featured in the Wall Street Journal, Bloomberg TV, Wired Magazine, Fortune Magazine, Adweek and scores of other leading publications and media outlets. Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media.


General

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"Email will always deal with the reputation that it's passe," said Simms Jenkins, CEO of BrightWave Marketing and author of The New Inbox: Why Email Marketing Is the Digital Marketing Hub in a Social & Mobile World.
"It's not a sexy tool like Pinterest or Instagram or Vine. But the pendulum has really swung back in the last few years, spurred in part by the recession. People want things that generate revenue, not just bright shiny objects." Jenkins acknowledges that social media is a valuable tool-it's great for customer engagement-but it's not the best way to drive sales. "If you have just one bullet left in your gun to sell something, then email should always be that bullet," he says. "On email people want offers," Jenkins says. "If you don't optimize email, if you let it languish in favor of those cool new tools out there, your business will suffer," Jenkins says.


Design Work

onedegreedigital.com [cached]

Simms Jenkins, CEO of BrightWave Marketing and author of The New Inbox: Why Email Marketing Is the Digital Marketing Hub in a Social & Mobile World, says, "Email is more important than ever, not less.


CROBIT DESIGN10 Questions to Ask When Choosing an Email Marketing Service - CROBIT DESIGN

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Clearly defining your goals can help you determine which email marketing solution is best for your business, says Simms Jenkins, author of The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World (Incisive Media, 2013) and chief executive of BrightWave Marketing?, an Atlanta-based digital marketing agency.
Pricing is generally billed monthly and is proportionate to the total number of email subscribers you have, Simms says. You should be able to upload and host your images and files for all of your email campaigns on your provider's servers at no extra cost, Jenkins says. Jenkins advises choosing a provider that offers phone and web chat with live and knowledgeable customer service people - not just an automated system. Around-the-clock phone support is paramount, he says, when you can't log in to your account, for example, or an email campaign won't deliver.


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