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This profile was last updated on 6/27/15  and contains information from public web pages and contributions from the ZoomInfo community.

Shirley Manning

Wrong Shirley Manning?

President and General Manager

Phone: (207) ***-****  
Email: s***@***.net
Lincolnville Telephone Company
133 Back Meadow Road
Nobleboro , Maine 04555
United States

Company Description: We at Lincolnville Telephone Company are committed to providing our customers with excellent customer service. We have state of the art service and equipment to...   more
21 Total References
Web References
Welcome to Lincolnville Networks Inc., 27 June 2015 [cached]
Shirley Manning
President/General Manager
Tidewater Telecom
Business News - Get in the thick of it Belfast Village Soup, 31 Jan 2003 [cached]
Lincolnville Telephone's Shirley Manning joins national boardBusiness News - Get in the thick of it Belfast Village Soup
Lincolnville Telephone's Shirley Manning joins national board
LINCOLNVILLE (Oct 30, 2003):Shirley Manning of Union has been nominated to join the United States Telecom Association board of directors for the telecom industry's national trade association.
Manning is the president and general manager of Lincolnville Telephone Company and Tidewater Telecom.She is also an active member of both the Telephone Association of New England and the Telephone Association of Maine.She has over 20 years' experience in the telecom industry.Of the 50-member board of United States Telecom Association, Manning is the fourth woman on deck.
Manning said she was surprised when she got the call."I'm quite honored and quite flattered," she said.
Manning said her "very dynamic and ever-changing industry" is exiting."You are providing vital services to people."
Manning said she is happy to be among the independents at the table."When the FCC makes a decision or congress makes a decision, sometimes they don't think about small companies," Manning said.She said whatever she learns, she will bring back to her company.
In press materials USTA released, USTA president and CEO Walter B. McCormick Jr. praised Manning.
"With her broad experience at Lincolnville and keen insight into the challenges and opportunities driving the communications industry, Shirley Manning is a great addition to USTA's board."
Manning said, "USTA provides a wonderful forum for the industry to come together.I am honored to have the opportunity to work with other key industry leaders on issues that directly affect consumers, the industry and the nation's economy."
Manning has been to one meeting so far and looks forward to attending the next one in the spring.
Industry Innovator: Shirley Manning, 12 Aug 2001 [cached]
Shirley Manning: A Study in PerseverenceIndustry Innovator: Shirley Manning
about usabout usabout usabout usabout ustable of contents
Shirley Manning:
Lincolnville has experienced tremendous growth due to the vision of its president and general manager, Shirley Manning.
Turning the Tide at LincolnvilleEyeing the New England ExchangeGrowing the NetworkAn Independent Leader
Turning the Tide at Lincolnville
At the time, Shirley Manning was vice-president of finance and commercial operations for Hampden Telephone Company in Maine.She had occasion to meet with the Lincolnville directors, who had decided to sell the company.She told the directors that the problems Lincolnville faced were similar to the ones she had confronted at Hampden.After the meeting, they asked her to work for them and took the company off the market.
Their decision to keep the company quickly bore fruit.She got the company in the REA (Rural Electrification Administration) telephone loan program, collocated the small switch, and rebuilt the outside plant.Lincolnville went from being an average schedule company to a cost company.It entered the cable business.
Then she heard a rumor that GTE and Continental might merge.
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Manning knew Lincolnville had to grow.The telco was surrounded by Continental Telephone Company exchanges.Why not buy a few?
She contacted Dave Cosson, NTCA's then-vice president of legal and industry, and asked if she had any chance with this venture.
"So I made a list," says Manning, "But when I started listing exchanges, I ended up putting all of GTE's Maine exchanges down because . . . why not?If GTE was going to sell anything at all, it would probably be all of Maine or New England."
She talked to some other companies in Maine before sending a letter of inquiry to GTE.GTE responded by saying that although the company liked being a local exchange carrier, if it received a good offer, GTE would take a look at it.
Encouraged that her proposal had not been "flat-out rejected," Manning knew she had to have partners beyond the Maine borders.On a paddle boat ride at the Balsams, she seized the chance to talk to Eleanor Haskin of Waitsfield Telephone Company (Waitsfield, VT).
Manning, Haskins, and Violette formed the New England Independent Group; they were committed to pursuing the purchase of the GTE properties in their respective states.
Manning, Haskins, and Violette walked into the GTE suite in Bally's and unrolled on the table a map of New England.
The New England Independent Group made a bid along with "a whole bunch of other companies," according to Manning."We got through the first cut.It sounds pretty simple, but it was a long, arduous task."
The deal fell apart regularly, but somehow the group managed to put it back together.Recalls Violette, "There were times during the process when sticking together meant everything.Eleanor, Shirley, and I were determined to hang together through thick and thin."
Adds Manning: "We all needed partners.I couldn't buy the whole state of Maine.I didn't want the whole state.There were six exchanges with about 8,500 access lines that I wanted, but I had 40, with 46,000 access lines.She accomplished her goal by being the principal buyer for the state of Maine."Then I turned around and sold exchanges to five other companies at a premium rate.This gave me most of the equity that funded my part of the purchase.
Manning describes the three-year process as the most "intriguing, interesting, challenging thing" she had ever done."The partners all committed and then they'd either lose their financing or something would happen and we'd have to find another partner."In the end, she did acquire the six GTE exchanges.She formed a company from those exchanges and named it Tidewater Telecom (Nobleboro, ME).She became its president and general manager.
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Growing the Network
With the deal came an entire group of GTE employees.Lincolnville divided them into five different companies.
"It was hard trying to pick who you were going to keep and who had to move because companies were establishing their own headquarters," says Manning.Plus, the culture needed changing.The staff was used to working for a large corporation."GTE was managing from a distance; we brought in a little more formality and accountability.Plus, GTE had closed all the business offices, so when a customer came in the door, they were directed to a telephone.They had to call GTE's services center to apply for a telephone.We opened the business office back up, and customers came in to pay their bills, buy telephones, apply for service, or just chat.
Manning says the thrust of her business is the network.She is particularly proud of Lincolnville's five-year contract with a major carrier to provide network services.This carrier has located a POP (point of presence) facility in one of Lincolnville's exchanges.Adds Manning: "We built the POP.We own it and all the equipment inside.The carrier leases facilities from us and we have a major customer, a common customer, with this carrier."
That customer is a major credit card company, the largest user of telecommunications services in Maine.Lincolnville negotiated with the credit card company to send its traffic over its network."We had a chance to provide some services to the company on a small scale.
Manning says the company is pleased with the relationship.
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An Independent Leader
Manning, currently a member of the Telephone Association of Maine (TAM) board of directors, is the only person to serve a three-year term as TAM president (1986-1988).She also served a two-year term as president of the Telephone Association of New England (1991-1993).Manning believes it is a time of great opportunity for independents.For the first time, exchange boundaries no longer dominate their business plans.In other words, says Manning: "You can go anywhere in the state or in the country and provide services.People ought to take advantage of this window of opportunity that's out there right now."
On the regulatory side, she feels that "as long as you know what the rules are and make your plans accordingly, you can be successful whatever the regulators do."
Spoken like a woman who will persevere.
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Rural Telecommunications is a publication of the National Telephone Cooperative Association
Welcome to Tidewater Telecom, 27 June 2015 [cached]
Shirley Manning
Tidewater Telecom
Welcome to Lincolnville Communications, 27 May 2011 [cached]
Shirley Manning Telephone: 207-563-9911 FAX: 207-563-6740
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