...Sheldon KingManaging DirectorThe Product People
...Sheldon is the founder of The Product People, a Sydney CBD based design consultancy providing innovative design solutions by combining stylistic functional creative expertise with an understanding of their customer's objectives and aspirations.Sheldon
has designed and developed products, strategic alliances and production systems for some of the largest multinational companies in the world including Sony
, EDI Rail
, Sydney 2000 Olympics and many more.Working for a variety of clients in Australia, Europe and America, across a range of design disciplines, Sheldon
has developed products from high-tech digital devices such as interactive flat screens to mass-market commercial furniture and transportation products.Sheldon's
most recent success was the design and development of 'The Box Seat' which was installed in Arsenal Football Club's
newly constructed Emirates Stadium in North London, the world's largest single installation of a fully upholstered stadium seat.