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This profile was last updated on 8/14/14  and contains information from public web pages and contributions from the ZoomInfo community.


Phone: +44 ***********  
Email: s***@***.com
Local Address:  United Kingdom
The Product People

Employment History

  • Business Development Manager
    Arena Seating London
  • Position In Business Development
    Arena Seating

Board Memberships and Affiliations

  • Founder
    The Product People
  • Director
    The BOX Seat by The Product People Pty Ltd
12 Total References
Web References
Assessment Panel - Australian International Design Awards, 16 Sept 2007 [cached]
Sheldon King
Sheldon KingManaging DirectorThe Product People
Sheldon is the founder of The Product People, a Sydney CBD based design consultancy providing innovative design solutions by combining stylistic functional creative expertise with an understanding of their customer's objectives and aspirations.
Sheldon has designed and developed products, strategic alliances and production systems for some of the largest multinational companies in the world including Sony, Breville, EDI Rail, Sydney 2000 Olympics and many more.Working for a variety of clients in Australia, Europe and America, across a range of design disciplines, Sheldon has developed products from high-tech digital devices such as interactive flat screens to mass-market commercial furniture and transportation products.
Sheldon's most recent success was the design and development of 'The Box Seat' which was installed in Arsenal Football Club's newly constructed Emirates Stadium in North London, the world's largest single installation of a fully upholstered stadium seat.
The Box Seat | Arena Seating - The Team, 19 June 2013 [cached]
Sheldon King - Business Development
Sheldon King Business Development
Sheldon has designed and developed products for some of the premier seating installations in the world such as 2000 Olympics and Arsenals Emirates Stadium, named 'best built project' contributing to London's future, by the Mayor of London.
Sheldon King ..., 16 Sept 2010 [cached]
Sheldon King (UK) Director: The Product People Business Development Manager: Arena Seating
Sheldon is the founder of The Product People. With 16 years of professional experience he has designed and developed products and production systems for some of the largest multinational companies in the world. His most recognised projects include the 2000 Olympic Stadium Seating System, the 4th Generation Millennium Train Seating System and The BOX Seating system used at Arsenal's Emirates Stadium.
Emirates Stadium-Arsenal Football Club :: Projects by Ferco Seating | Welcome To Ferco Seating Systems, 13 Sept 2006 [cached]
The Box Seat was designed by Sheldon King of The Product People (
Sports / Arena :: Welcome To Ferco Seating Systems, 13 Sept 2006 [cached]
The BOX seat is designed by Sheldon King of the Product People, Sydney, Australia.
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