Sheena Goldblatt - Director of Beauty & Luxury
Sheena's first foray into beauty was at the age of six, when she
rubbed black shoe polish on her
poodle to make her
Despite the traumatic scolding she
grew up and pursued a career in the beauty industry.
As VP of Merchandising for a chain of regional lifestyle stores, she
learned the fine art of trend spotting and retail management, while creating a retail experience that was known for its eclectic mix and innovative events.
In 2001, her
self-created line of aromatherapy products, Tend Blends, debuted in Neiman Marcus
, Barneys, Takashimaya, and Nordstrom