larynx to lung cancer.
Introduced in 2012, the C.D.C. campaign, "Tips From Former Smokers," by Arnold Worldwide in Boston, features people who did not quit until smoking had taken a grave toll.
The ads ostensibly offer practical advice about how to function with smoking-related ailments, but the real message is to avoid such predicaments by kicking the habit.
A new series of commercials includes one featuring Shawn Wright, a chef who lives in Spokane, Wash., who was 50 at the time it was shot.
, who started smoking at around age 14 and had a pack-and-a-half-a-day habit, lost his
larynx to throat cancer in his
late 40s and now has a dime-size stoma, a hole in his
The commercial opens with a title card, "Tips from a former smoker," and Mr. Wright
in the shower, the water running behind him.
, who has a voice prosthesis implanted in his
throat and must cover his
stoma with a finger to speak, says with a gravelly voice, "When you have a hole in your neck, don't face the shower head.
is also filmed pushing a lawn mower ("Keep the stoma covered when you're outside") and sitting at a dining room table ("Get used to eating only soft foods").
At the close of the spot, as he
looks in a mirror, he
sticks a tool with a brush on the end into the hole in his
neck, saying, "Clean out your speech valve twice a day.
, the throat cancer survivor shown in current ads, was filmed in 2012, when he
was featured in an ad that included others with stomas, but this year marks the first time he
Now 53, Mr. Wright
said it could be difficult to watch himself in the ad.
"When I see myself in a compromising position, it does get to me a little bit," he