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This profile was last updated on 3/25/15  and contains information from public web pages and contributions from the ZoomInfo community.

Marketing Specialist

Phone: (313) ***-****  
Email: s***@***.com
Ford Motor Company
One American Road
Dearborn , Michigan 48126
United States

Company Description: Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents....   more

Employment History

87 Total References
Web References
"We wanted to expand upon our ..., 14 June 2012 [cached]
"We wanted to expand upon our past efforts of utilizing comedy, which you saw in our 2011 Ford Explorer multicultural creative campaign, as a way to engage consumers while spotlighting the Escape as a vehicle of change in its owners' lives," said Shawn Lollie, Ford manager, Multicultural Marketing.
"We are constantly looking for unique ways to introduce our product to consumers," said Lollie.
New Ford Explorer ‘Crazy Kevin’ Campaign Launches with a Mix of Comedy, Romance and Adventure | Cars and Bikes Magazine - Cars and Bikes - Autos Blog & Auto Classifieds Markeplace, 15 Feb 2011 [cached]
"With this campaign, we are using comedy as a way to engage and encourage consumers to learn more about the Ford Explorer," said Shawn Lollie, Ford manager, Multicultural Marketing.
"We are constantly looking for unique ways to introduce our product to our target consumer," said Lollie.
"Our strategy with the ALL IN ..., 6 Aug 2010 [cached]
"Our strategy with the ALL IN campaign was simple - we wanted to share Ford's turnaround story in a way where we could highlight the ALL IN approach that had to come into play as it relates to individuals from all areas of the business coming together to reach common goals," said Shawn Lollie, Ford multicultural marketing manager.
"Ford's partnership with ..., 10 July 2013 [cached]
"Ford's partnership with Bronner Bros. symbolizes our commitment to supporting an organization that is community-centered and dedicated to service," said Shawn Thompson, manager of multicultural marketing at Ford.
"The all-new Ford Fusion is ..., 19 Nov 2012 [cached]
"The all-new Ford Fusion is such a breakthrough vehicle for Ford," said Shawn Thompson, Ford manager, Multicultural Marketing. "The late Tupac Shakur's poem, "The Rose That Grew from Concrete," is the perfect description for the way the new Fusion's design came to be. As it's described in the words of the poem, the Fusion is a clear testimony of what we can do if we keep our dreams.
"This campaign breaks completely away from anything we've done in the past to introduce consumers to a new vehicle utilizing a poem by one of hip hop's most celebrated artists," Thompson added.
"We hope this campaign gets consumers buzzing about this segment-defining vehicle," said Thompson.
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