Last Update

2016-04-07T00:00:00.000Z

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Shawn Lollie

Multicultural Marketing Manager

Ford Motor Company

Direct Phone: (313) ***-****       

Email: s***@***.com

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Ford Motor Company

One American Road

Dearborn, Michigan 48126

United States

Company Description

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With nearly 325,000 employees and 110 plants worldwide, the company's core and affiliated auto ... more

Find other employees at this company (59,297)

Background Information

Web References (198 Total References)


"We wanted to expand upon our ...

targetmarketnews.com [cached]

"We wanted to expand upon our past efforts of utilizing comedy, which you saw in our 2011 Ford Explorer multicultural creative campaign, as a way to engage consumers while spotlighting the Escape as a vehicle of change in its owners' lives," said Shawn Lollie, Ford manager, Multicultural Marketing.

...
"We are constantly looking for unique ways to introduce our product to consumers," said Lollie.


"The all-new Ford Fusion is ...

targetmarketnews.com [cached]

"The all-new Ford Fusion is such a breakthrough vehicle for Ford," said Shawn Thompson, Ford manager, Multicultural Marketing. "The late Tupac Shakur's poem, 'The Rose That Grew from Concrete," is the perfect description for the way the new Fusion's design came to be. As it's described in the words of the poem, the Fusion is a clear testimony of what we can do if we keep our dreams.

"This campaign breaks completely away from anything we've done in the past to introduce consumers to a new vehicle utilizing a poem by one of hip hop's most celebrated artists," Thompson added.
...
"We hope this campaign gets consumers buzzing about this segment-defining vehicle," said Thompson.


"Ford's partnership with ...

targetmarketnews.com [cached]

"Ford's partnership with Bronner Bros. symbolizes our commitment to supporting an organization that is community-centered and dedicated to service," said Shawn Thompson, manager of multicultural marketing at Ford.


"Our strategy with the ALL IN ...

www.nebulaenews.com [cached]

"Our strategy with the ALL IN campaign was simple - we wanted to share Ford's turnaround story in a way where we could highlight the ALL IN approach that had to come into play as it relates to individuals from all areas of the business coming together to reach common goals," said Shawn Lollie, Ford multicultural marketing manager.


"We wanted to expand upon our ...

targetmarketnews.com [cached]

"We wanted to expand upon our past efforts of utilizing comedy, which you saw in our 2011 Ford Explorer multicultural creative campaign, as a way to engage consumers while spotlighting the Escape as a vehicle of change in its owners' lives," said Shawn Lollie, Ford manager, Multicultural Marketing.

...
"We are constantly looking for unique ways to introduce our product to consumers," said Lollie.

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