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This profile was last updated on 4/2/07 and contains information from public web pages and contributions from the ZoomInfo community.
User Verified.

Mr. Shawn Lavana

Wrong Shawn Lavana?

Marketing Manager

Phone: (781) ***-****  HQ Phone
Local Address: Woburn, Massachusetts, United States
Pingtel Corp
10 North Avenue
Burlington , Massachusetts 01803
United States

Company Description: Pingtel offers comprehensive support for the entire solution end-to-end including installation support, hardware support, and 7x24 help desk and TAC access. As you...   more

Employment History

  • Marketing Manager
    EBI Consulting
  • Marketing
    Osmose , Inc.
  • Technical Writer
    Coherent Networks


  • B.S. , Finance
    Syracuse University
  • MBA , Business Management
    Umiversity of Massachusetts, Amherst
26 Total References
Web References
Press Releases, 7 Nov 2007 [cached]
Plans changed as firm leaders and managers kept making suggestions for new features on the site, says Shawn LaVana, marketing manager at EBI.It started to compound so "we put it all down in an RFP" that was issued in November 2005, he says.
In addition to the new features, LaVana says, there were also stipulations.The old site used FrontPage."We had to get away from that" because there was too much downtime, he says.
The firm also wanted to make it easier for its nationwide employees to gain information quicker, LaVana says."The last site took a while to load and it wasn't easy to navigate."
EBI teamed up with marketing consultant Wakefly (Westborough, Massachusetts) to launch its new site ( in May 2006.The new site included new features like a portal system.At the top of the homepage, registered users can log into the portal where, LaVana says, through credentials, they are identified by the system as an employee, client, contractor, or vendor.Once identified, he says, they are then directed to one of four portals, each geared toward visitors who are employees, clients, contractors, or vendors.
The portal provides registered users with different options.For instance, LaVana says, a project can be posted and contractors can bid on it silently or customers can access the portal and place an order any time of the day.
Through the use of the portal, LaVana says, the new site can be easily updated as well."Through the portal system, we're detected as the administrator and, as we look at the page, we can edit it."
Online training is another new feature that is included on EBI's web site, LaVana says.While the firm previously offered online training, he says, the old web site only allowed users the option to "show interest in a course that was offered online, which would then trigger an e-mail from us."With the new site, a link on the homepage directs users to information on online training.Here, employees and clients can participate in an online training course, LaVana says.
The new site also includes a link to a blog on its homepage where employees provide information and clients can respond, LaVana says."We're hoping to keep clients informed. (The blog is) a different way to communicate."
There's also a search option on the homepage of the site that wasn't available before, LaVana says.The site allows the firm to perform targeted keyword searches as well.This means that certain words can be targeted so that, when surfers do a Google or Yahoo search, the chances increase that the firm's web site will appear, he says.
Despite the new technological tools, the new site still achieves the goal of being easy to use and navigate.The homepage includes the links "About Us," "Service Offerings," "Training Services," "Online Services," "News and Events," and "Contact Us" across the top.Hovering over each of these links with the cursor pulls up a listing of additional links to subcategories.This avoids requiring users to click through three or four different subpages to find the information they are looking for, LaVana says.
The cost for the new web site was about $70,000, with most of that allocated to Wakefly, LaVana says.
The resultsSince the launch, LaVana says, the number of hits has increased 10% to 15% when compared with the old site.Also, there is greater interest in the training classes."We've been getting more sign-ups because we've targeted keywords."
Clients have praised the site, LaVana says.
Osmose Announces Creation of Data Services Business Unit, 15 Feb 2005 [cached]
Press Contact: Shawn LaVanaOsmose Utilities Services, Inc.315-433-1010, ext.
"The web site Wakefly created for ..., 7 Sept 2006 [cached]
"The web site Wakefly created for us is nothing short of outstanding," said Shawn LaVana, marketing manager at EBI Consulting.
EBI Consulting Launches New Website, 24 May 2006 [cached]
"It is the priority of everyone at EBI Consulting to provide top-notch service to our clients," said Shawn LaVana, marketing manager at EBI Consulting.
Shawn Lavana
EBI Consulting
Visit Our Site
More Accolades For Environmental Consulting Firm EBI Consulting's New Website, 10 Aug 2006 [cached]
"We are honored to receive this award and are thrilled that our new website is generating such buzz," said EBI Consulting's marketing manager Shawn LaVana.
Questions regarding this release should be directed to EBI Consulting's marketing manager, Shawn LaVana, at 1.800.786.2346 or
EBI Consultingâ€"Creating Value for Your Business
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