Shaun Donnelly's Real Productions
received the OK from the CRTC
on Wednesday to operate a digital cable channel -- called Northern Peaks -- that is billed as "Canada's first adult video channel programming significant Canadian content."
"There seems to be quite a market for Canadian adult content right now and of course there isn't a lot of supply," Mr. Donnelly
said yesterday from the set of a show he
is shooting for Playboy TV outside of Edmonton.
was required to offer to as little as 15% Canadian content to appease regulators.
But because he
wants "to legitimately be Canada's adult channel," he
started at half Canadian.
said there is a huge unfulfilled market in Canada for local porn.
Beginning last year he
began getting calls from cable companies looking to license his
"I've always found there's a real turn-on to watching and knowing it's people you could run into in the grocery store," he
said every carrier he
has spoken to has expressed interest, and all are reviewing the Northern Peaks application.
would not reveal which carriers he
is aiming to get carriage by early next year.
produces pornography for a variety of international media in Western Canada.
created The Boy Next Door for Playboy TV and Make Me a Porn Star for British television.
In addition to hardcore pornography, he
is big on "making fun of the porn industry," and that Northern Peaks
will feature tongue-in-cheek reality programming that shows the "ridiculous" side of the business.
"I think as Canadians there is a bit of a tiredness in seeing all American stuff," Shaun Donnelly, president of Real Productions, said during an interview on Friday.
"There is always that thrill for something that is local and you get the sense that these are people you can meet at the supermarket."
only required 15 percent Canadian content, but Northern Peaks
agreed to provide "not less than 50 percent of the broadcast day and not less than 50 percent of the evening broadcast period to Canadian programming," according to the license.
"We want to be Canada's adult channel and I think to do that, 15 percent wouldn't cut it," Donnelly
boasts the largest collection of Canadian adult-themed content in the country with more than 200 film titles and 75 television episodes in its library.
The regulator stipulated the license will only be issued once Real Productions
enters into an agreement with at least one licensed distributor.
, who has also produced television programs for Playboy TV in the U.S. and Granada Television in Britain, said all five major Canadian cable and satellite carriers have expressed interest in hosting the channel and are reviewing the proposal.
"I've been in touch with the cable companies throughout the process and went ahead with it based on the interest we had," he