Typically our director and artist Sharron Tancred only needs 2-3 hours to take your brief, sample colours and measure.
From there, your mural design is digitally created in studio for your approval, and then, on site is projected onto your wall, hand painted in Resene and twice sealed with a no VOC varnish.
Sharron's background of 23 years in advertising and corporate Graphic Design helps create wall murals with signage componets that provide both excellent value and a point of difference.
also has certificates in Interior Decorating and Colour Psychology, which has brought Tailored Artworks
to the forefront of Australian wall mural design for Aged Care and Dementia.
The Brief - Andy Irwin from Super People contacted Sharron
7 days before the due date.
Being outdoor, Sharron
had to forego her
time-saving projection technique, hand drawing Andy's 3M x 15M design.
The Strategy - At appointment, Sharron
designed sketches relevant to the facilities locale and residents likely pastime activities so as to engage important memories.
The Strategy - After much content research, Sharron
painstakingly created our own Disneyesque style and painted the wall murals in the client's corporate colours.
The strategy: As a trained interior decorator and colour psychologist, Sharron
explained to the manager the subtleties of how dementia residents see/perceive colour, strongly encouraging her
to choose vibrant high luminosity colours instead of her
preferred pastel decor and change to fresh white walls and complimentary wallpaper featuring large patterns and shapes.
The outcome - The friendly residents were fascinated while Sharron
painted on site, but loved that their space was now more captivating.
was painting the wall mural, she
received hundreds of compliments as to how enlightened and enriched people felt.