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This profile was last updated on 6/18/2017 and contains contributions from the  Zoominfo Community.

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Sharon J. Berman


Berbay Corp

HQ Phone:  (310) 914-4200

Direct Phone: (310) ***-****direct phone

Email: b***@***.com


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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Berbay Corp

2001 South Barrington Avenue Suite 305

Los Angeles, California,90025

United States

Company Description

For nearly a decade, Berbay has promoted our name and increased our visibility - obtaining a multitude of media placements, securing speaking opportunities, designing creative newsletter campaigns and more. Without their strategic thinking and guidance, we wou...more

Background Information

Employment History

Marketing Manager

Arthur Andersen & Co.

National Marketing Director



Art Jewelry Forum

Board Member

California Society of CPAs State Marketing Committee



Member of Marketing Committee


Bachelor's degree

University of California , Los Angeles



Master of Business Administration

University of Southern California

undergraduate degree


Web References(99 Total References)

About AJF | Art Jewelry Forum [cached]

Sharon Berman, Marketing Committee Chair, Los Angeles, California, USA

Our Team | Berbay Marketing and Public Relations [cached]

Berbay's principal, Sharon Berman, and her team work with law firms, financial services firms, real estate companies, other professional services and business-to-business companies to develop and implement strategic marketing programs that increase visibility, expand and reinforce credibility and get the phone to ring.
Meet the Berbay Team Sharon Berman Sharon Berman Managing Principal The Account Team Our Team Sharon Berman Managing Principal 310-405-7345 Sharon Berman Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay. "We think of ourselves as an elite strike force," she says. "Our clients don't get just one person; they get everyone's thoughts, all of our various strengths, working together." Sharon's experience-and the tenacity and diligence of her team-also means that marketing plans for Berbay clients are implemented effectively and quickly. Thinking strategically is second nature for Sharon and her staff, so no time is lost in the planning and preparation phase of marketing. When other firms might declare victory with a project, Sharon says, Berbay continues to look for ways to further leverage the material they have produced. "We don't just say, 'Great, we got coverage on this story,'" she says. "We say, 'Great, we've got this news release out. Now what else can we do with this information that will further increase our client's exposure to prospects and opinion leaders?'" Ultimately for Sharon, it's all about creating satisfied and successful clients. "I can't imagine doing this job without caring about our clients' success," she says. "We get tremendous satisfaction from gaining visibility for our clients and watching their success grow as a result." Prior to founding the firm, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey, Howard & Zukin; and Arthur Andersen. She received her undergraduate degree from UCLA and her MBA from USC. Sharon has taught Marketing Plan Development at UCLA Extension. She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks extensively on marketing, and has presented marketing segments on nationally broadcasted programs. She has been quoted in the Los Angeles Times and Wall Street Journal, among other publications.

Marketing Trends And Techniques For Law Firms : Duitch Consulting Group [cached]

Sharon Berman, a marketing consultant and Principal of Berbay Corp. in Tarzana, finds that law firms are taking more risks with marketing.
"They are having fun with advertising and their image and are positioning themselves as more approachable in an attempt to overcome stereotypes about lawyers". Firms are starting to integrate a logo, visual print materials, and a tag line as the essence of who they are. More firms now think of branding with respect to every ad and every paper they produce in order to reinforce the messages they are trying to impart. Berman sees other trends, including increased creativity with Web sites. Firms are beginning to view Web sites as more than an on-line brochure and as an opportunity to position themselves. Some firms are using their web sites to help clients by providing access to password-protected areas to facilitate interactive communication. Berman has also noticed increased use of e-mail for marketing, as firms create e-mail invitations to events that are replete with graphics and enable the recipient to e-mail back a response. She does feel, however, that both e-mail and print invitations should be utilized simultaneously.

Providing strategic direction and increasing market visibility | Malouin Marketing [cached]

- Sharon Berman, Berbay Corp.
Malouin Marketing has provided consistently valuable and professional marketing tools for a variety of applications.

News | Berbay Marketing and Public Relations [cached]

"Megan's valuable qualities have demonstrated great understanding of Berbay's mission to provide innovative marketing strategies and on-point implementation," said Sharon Berman , now Managing Principal of Berbay.

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