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This profile was last updated on 9/2/14  and contains information from public web pages and contributions from the ZoomInfo community.

Principal

Berbay Corp
2001 South Barrington Avenue Suite 305
Los Angeles, California 90025
United States

Company Description: Berbay works in close partnership with our clients to develop integrated marketing programs through our proprietary Total VisiCredibility┬« model. With Total...   more
Background

Employment History

Education

  • MBA
    USC
  • undergraduate degree
    UCLA
  • Master of Business Administration
    University of Southern California
  • Bachelor's degree
    University of California , Los Angeles
146 Total References
Web References
Berbay Marketing and PR for Law Firms and Professional Services
www.berbay.com, 14 Aug 2014 [cached]
Sharon Berman Principal
...
Sharon Berman
The Account Team
Home
Sharon Berman
Principal
berman@berbay.com
310-405-7345
...
Sharon Berman
...
PRINCIPAL SHARON BERMAN
"As marketing professionals, we tend to hear things differently than our clients do. That's a great advantage for them, because we approach every interaction from a strategic perspective, constantly thinking about how we can use the information we're learning from the client to create something that will yield great visibility and other game-changing results for them."
Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.
"We think of ourselves as an elite strike force," she says. "Our clients don't get just one person; they get everyone's thoughts, all of our various strengths, working together."
Sharon's experience-and the tenacity and diligence of her team-also means that marketing plans for Berbay clients are implemented effectively and quickly. Thinking strategically is second nature for Sharon and her staff, so no time is lost in the planning and preparation phase of marketing.
When other firms might declare victory with a project, Sharon says, Berbay continues to look for ways to further leverage the material they have produced. "We don't just say, 'Great, we got coverage on this story,'" she says. "We say, 'Great, we've got this news release out. Now what else can we do with this information that will further increase our client's exposure to prospects and opinion leaders?'"
Ultimately for Sharon, it's all about creating satisfied and successful clients. "I can't imagine doing this job without caring about our clients' success," she says. "We get tremendous satisfaction from gaining visibility for our clients and watching their success grow as a result."
Prior to founding the firm, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey, Howard & Zukin; and Arthur Andersen. She received her undergraduate degree from UCLA and her MBA from USC. Sharon has taught Marketing Plan Development at UCLA Extension. She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks extensively on marketing, and has presented marketing segments on nationally broadcasted programs. She has been quoted in the Los Angeles Times and Wall Street Journal, among other publications.
Our Team | Berbay Marketing and Public Relations
www.berbay.com, 14 Aug 2014 [cached]
Berbay's principal, Sharon Berman, and her team work with law firms, financial services firms, real estate companies, other professional services and business-to-business companies to develop and implement strategic marketing programs that increase visibility, expand and reinforce credibility and get the phone to ring.
Meet the Berbay Team sharon
Sharon Berman
Principal
The Account Team
Our Team
Sharon Berman
Principal
berman@berbay.com
310-405-7345
...
Sharon Berman
...
PRINCIPAL SHARON BERMAN
"As marketing professionals, we tend to hear things differently than our clients do. That's a great advantage for them, because we approach every interaction from a strategic perspective, constantly thinking about how we can use the information we're learning from the client to create something that will yield great visibility and other game-changing results for them."
Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.
"We think of ourselves as an elite strike force," she says. "Our clients don't get just one person; they get everyone's thoughts, all of our various strengths, working together."
Sharon's experience-and the tenacity and diligence of her team-also means that marketing plans for Berbay clients are implemented effectively and quickly. Thinking strategically is second nature for Sharon and her staff, so no time is lost in the planning and preparation phase of marketing.
When other firms might declare victory with a project, Sharon says, Berbay continues to look for ways to further leverage the material they have produced. "We don't just say, 'Great, we got coverage on this story,'" she says. "We say, 'Great, we've got this news release out. Now what else can we do with this information that will further increase our client's exposure to prospects and opinion leaders?'"
Ultimately for Sharon, it's all about creating satisfied and successful clients. "I can't imagine doing this job without caring about our clients' success," she says. "We get tremendous satisfaction from gaining visibility for our clients and watching their success grow as a result."
Prior to founding the firm, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey, Howard & Zukin; and Arthur Andersen. She received her undergraduate degree from UCLA and her MBA from USC. Sharon has taught Marketing Plan Development at UCLA Extension. She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks extensively on marketing, and has presented marketing segments on nationally broadcasted programs. She has been quoted in the Los Angeles Times and Wall Street Journal, among other publications.
In our webinar "A Revolution in ...
www.berbay.com, 14 Aug 2014 [cached]
In our webinar "A Revolution in Revenue: Marketing Your Law Firm's Pricing," principal Sharon Berman discusses the components of pricing and key strategies in marketing your professional fees.
...
In the webinar "Your Law Firm Succession Plan," principal Sharon Berman outlines the strategy used for maintaining a successful law firm, including ways to fill the empty rainmaking bench, the integration of marketing and business development, and avoiding common mistakes.
Sharon Berman ...
www.berbay.com, 14 Dec 2013 [cached]
Sharon Berman Principal
The Account Team
Home
Sharon Berman
Principal
berman@berbay.com
310-405-7345
...
Sharon Berman
...
Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.
"We think of ourselves as an elite strike force," she says. "Our clients don't get just one person; they get everyone's thoughts, all of our various strengths, working together."
Sharon's experience-and the tenacity and diligence of her team-also means that marketing plans for Berbay clients are implemented effectively and quickly. Thinking strategically is second nature for Sharon and her staff, so no time is lost in the planning and preparation phase of marketing.
When other firms might declare victory with a project, Sharon says, Berbay continues to look for ways to further leverage the material they have produced. "We don't just say, 'Great, we got coverage on this story,'" she says. "We say, 'Great, we've got this news release out. Now what else can we do with this information that will further increase our client's exposure to prospects and opinion leaders?'"
Ultimately for Sharon, it's all about creating satisfied and successful clients. "I can't imagine doing this job without caring about our clients' success," she says. "We get tremendous satisfaction from gaining visibility for our clients and watching their success grow as a result."
Prior to founding the firm, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey, Howard & Zukin; and Arthur Andersen. She received her undergraduate degree from UCLA and her MBA from USC. Sharon has taught Marketing Plan Development at UCLA Extension. She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks extensively on marketing, and has presented marketing segments on nationally broadcasted programs. She has been quoted in the Los Angeles Times and Wall Street Journal, among other publications.
Sharon ...
www.berbay.com, 14 Dec 2013 [cached]
Sharon Berman
...
Sharon Berman
...
Sharon Berman
...
Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.
"We think of ourselves as an elite strike force," she says. "Our clients don't get just one person; they get everyone's thoughts, all of our various strengths, working together."
Sharon's experience-and the tenacity and diligence of her team-also means that marketing plans for Berbay clients are implemented effectively and quickly. Thinking strategically is second nature for Sharon and her staff, so no time is lost in the planning and preparation phase of marketing.
When other firms might declare victory with a project, Sharon says, Berbay continues to look for ways to further leverage the material they have produced. "We don't just say, 'Great, we got coverage on this story,'" she says. "We say, 'Great, we've got this news release out. Now what else can we do with this information that will further increase our client's exposure to prospects and opinion leaders?'"
Ultimately for Sharon, it's all about creating satisfied and successful clients. "I can't imagine doing this job without caring about our clients' success," she says. "We get tremendous satisfaction from gaining visibility for our clients and watching their success grow as a result."
Prior to founding the firm, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey, Howard & Zukin; and Arthur Andersen. She received her undergraduate degree from UCLA and her MBA from USC. Sharon has taught Marketing Plan Development at UCLA Extension. She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks extensively on marketing, and has presented marketing segments on nationally broadcasted programs. She has been quoted in the Los Angeles Times and Wall Street Journal, among other publications.
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