Digital signage sharpens marketing efforts for the NavyArmy Federal Credit Union
, says Shannon Srp
The NavyArmy Federal Credit Union
is treating customers with new eye candy as they walk through branch lobbies and stand in teller lines: stylish plasma screens providing news, information and the financial institution's latest promotions.
On a series of digital displays, the credit union broadcast a presentation last fall that displayed holiday bank hours, current rates on savings accounts and certificates of deposit, and animated holiday greetings from Santa Claus.
The displays show a mix of colorful slides, flashy graphics and video, and is a more effective marketing tool than the poster boards and single-color, text-based LED screens that the credit union previously used, says Shannon Srp, vice president of information systems.
"If you have static marketing, you lose your audience's attention," says Srp
"These plasma screens keep our marketing content fresh, and keep our customers looking at it and not just ignoring it," says Srp
, who purchased high-definition Samsung displays for the credit union's 11 branch locations in the Corpus Christi, Texas, area.
installed one 40-inch screen at each branch last summer, either in the lobby or behind the teller windows.
For the larger corporate office, he
added another 52-inch screen.
The displays gave the IT department the manageability and ease of use it needed, he says.
provided free Samsung MagicNet software that lets the IT
staff create presentations, set a schedule for the content to be broadcast and deliver the material securely over the network.
The displays have power management features, including sleep mode, and remote management features that let IT staff lock each display's buttons so children can't tamper with the settings.
staff can customize marketing campaigns for each of the credit union's branch offices; for instance, broadcasting a special promotion for a new service area, Srp
So far, the technology works perfectly, and Srp plans to purchase an additional display for each branch.
The credit union uses mostly PowerPoint slides, but plans to take advantage of Flash and video.
may also split the screen into several quadrants to run different content simultaneously, including weather forecasts.
"We started with baby steps, but now we're getting to the point where we will fully utilize the capabilities," he