"Seatbelts save lives," said Shannon Ell, manager of traffic safety promotion at SGI.
"We tend to see lower seatbelt use on rural and First Nations roads, and partnering with these communities to promote and reward seatbelt use allows us to raise awareness about the importance of buckling up."First created in 2008, the Seatbelt Challenge has spread to over 39 communities across the province.
month, six communities from the Southwest, six in the Southeast and nine in the northern region of the province will take part in the program.
local seatbelt challenge will kick off in late April and continue into May in Assiniboia, Eastend, Maple Creek, Shaunavon, Gravelbourg and Gull Lake.
Two roadside surveys of seatbelt usage will be conducted in each of the participating communities.
The municipality with the highest percentage of increase between each survey will receive up to $50,000 to be used for road safety improvements.
The winners will be announced in the fall of 2012.
Seatbelt Challenge offers rewards to individuals spotted wearing their seatbelts, engaging other community members on the topic of seatbelt usage or distributing posters.
"Since this program began, almost all of the communities participating in the challenge have seen an increase in seatbelt usage each year," Ell
"We are confident we will see this success again this year."In the past, the challenge has resulted in projects like seatbelt signs installed at Onion Lake, pedestrian signs erected in Kindersley, and extra gravel on roads and traffic signs built in Muscowpetung.
program is being implemented by SGI
to raise awareness and improve seatbelt usage in rural and northern Saskatchewan.