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This profile was last updated on 2/4/11  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Shan Franklin

Wrong Shan Franklin?

Director of Publisher Development

Local Address: California, United States
47 Media, Inc.
 
Background

Employment History

Board Memberships and Affiliations

Education

  • B.A. , Business Economics
    UCSB
  • M.A. , Product Design
    UCSB
18 Total References
Web References
INTERNET AD TECHNOLOGY VETERAN CHOOSES ...
www.zedo.com [cached]
INTERNET AD TECHNOLOGY VETERAN CHOOSES ZEDO TO RE-ENTER THE SPACE, AMID SIGNS OF UPTURN San Francisco, Calif. - June 5, 2002 - ZEDO, Inc., the leading Third Generation Ad Serving Company announced today that Shan Franklin has joined the ZEDO team as Vice President of Sales.
Shan ...
www.azigo.com, 17 June 2011 [cached]
Shan Franklin
...
Shan Franklin VP Business Development
Shan is an established veteran in online advertising with over 20 years experience working on the publisher side of online media. Prior to joining Azigo Shan was a business development consultant in the online media industry acquiring publisher partners and providing network development strategies for vertical ad networks. Before that Shan was the VP of Media Development for Adify where he was recruited by the founders to monetize the publisher side of the business. Before Adify, Shan was the VP of Sales for ZEDO where he led sales of their new ad serving technology for networks and publishers. He helped reposition the company's marketing strategy to better sell its ad serving platform. Shan also provided the framework for ZEDO's ad network, ZAN. Prior to ZEDO, Shan was Director of Business Development at AdFlight where he worked on business strategy.
...
Shan ran sales teams selling to both advertisers and publishers. Flycast went public at a $500 million valuation and was later sold for $2.3 billion. Before Flycast, Shan was a Developer Programs Manager at Macromedia and an Art Director at Industrial Light and Magic. Shan holds an M.A. in Product Design and a B.A. in Business Economics from UCSB.
47 Media, Inc. | Online Media Consultants & Ad Network Strategy » The 47 Media Team
www.47media.com, 15 July 2011 [cached]
Shan Franklin, Director of Publisher Development
Shan is a pioneer in the online advertising industry and a founding member of the first direct response ad network, Flycast Communications. Most recently Shan was the VP of Media Development for Adify where he guided the strategy for monetizing media opportunities with Adify's platform partners and managed new publisher recruitment efforts for Adify Media. Prior to Adify, Shan was the Vice President of Sales for ZEDO where he led sales and market strategy and established ZEDO as a leading ad server for publishers. Shan also provided the framework for ZEDO's ad network, ZAN. Shan began his career in digital media as a founding member of Flycast Communications where he initially led media sales and later, as Director of Site Acquisitions, managed publisher recruitment and identified merger opportunities. Shan holds a BA in Business Economics from the University of California, Santa Barbara and an MA in Product Development from the San Francisco Academy of Art and Industrial Design.
ZEDO Ad Serving : Management
partners.adultadworld.com, 27 Jan 2007 [cached]
Shan FranklinVice President Sales, Eastern Region > Shan has more than ten years of strategic sales and business development experience.He began his career in online advertising in March of 1997 as a founding member of Flycast Communications.Shan started at Flycast as a Sales Manager and later built and ran their site acquisitions team as Director of Site Acquisitions.His abilities to establish key partnerships eventually led him to a position in business development where he worked closely with the executive staff to evaluate and productize new revenue channels for the company.After Flycast was sold to Engage, Shan took a position at AdFlight, Inc. as Director of Business Development.As ZEDO's Vice President of Sales he will be leveraging his sales experience and broad contact base in the world of online advertising to help bring ZEDO to the next level.Shan has a BA in Business Economics from the University of California, Santa Barbara and an MA in Product Development from the San Francisco Academy of Art and Industrial Design.
Yahoo - Internet Ad Technology Veteran Chooses ZEDO to Re-Enter the Space, Amid Signs of Upturn
biz.yahoo.com, 5 June 2002 [cached]
SAN FRANCISCO, June 5 /PRNewswire/ -- ZEDO, Inc., the leading Third Generation Ad Serving Company announced today that Shan Franklin has joined the ZEDO team as Vice President of Sales.
"With early signs of an upturn in the ad technology space, I had decided to go back into the industry.After researching all of the leading ad serving technologies and talking to their customers I decided to join ZEDO," said Mr. Franklin, a founding member of Flycast one of the earliest ad serving players."ZEDO's Third Generation Ad Serving is the only ad technology that has a comprehensive technology advantage across all ad formats.It is leading the industry in new and more successful products and features.ZEDO is the ad technology of the future."
Mr. Franklin has over ten years of strategic sales and business development experience.He began his career in technology sales at Macromedia, where he built strategic marketing programs for selling Macromedia's web development tools.He joined Flycast Communications in March of 1997 where he led the sales efforts and helped earn Flycast a market valuation of $100 million dollars.After Flycast, Shan took a position with AdFlight as VP of Business Development.Since then he had been running Intellitoy Ventures, an early stage Venture Capital Fund.
"We consider ourselves very lucky to have a veteran like Shan on our ZEDO team," said Roy de Souza, CEO of ZEDO.
...
Shan has a BA in Business Economics from U.C., Santa Barbara and an MA in Product Development from the San Francisco Academy of Art and Industrial Design.
ABOUT ZEDO
ZEDO, Inc., (http://www.zedo.com/) is the leading provider of Third Generation Ad Serving technology for today's online advertising needs, serving over 6 billion ads a month.ZEDO uses a unique proprietary architecture that is cost effective, scalable and offers a unique flexibility for customer-specific features.Founded in 1999, ZEDO is a global company with headquarters in San Francisco, California and offices in the UK and India.
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