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This profile was last updated on 2/16/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Seth A. Rogin

Wrong Seth A. Rogin?

Chief Revenue Officer

Local Address: New York City, New York, United States
Mashable Inc
114 5th Ave, 15th floor
New York , New York 10001
United States

Company Description: Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it...   more

Employment History

Board Memberships and Affiliations

57 Total References
Web References
Mashable's chief revenue ..., 16 Feb 2015 [cached]
Mashable's chief revenue officer Seth Rogin has warned that the pace of change in media is not fast enough - and said the industry must quickly improve its "stone age" handling of data.
Rogin, who is speaking at this year's Festival of Media Globalin Rome, told M&M Global that the "connected generation" of consumers has no patience for excuses about "business models or legacy costs".
"The pace of change in media is fast, but I don't think it's fast enough," said Rogin.
Rogin was referring to Mashable's new 'Velocity' technology, which allows license-paying agencies to predict and track the viral life-cycle of digital media content. "In the digital age, an edge of a few hours over your competition can make a significant difference," he said.
Its first international office opened last year in the UK, and the publisher is keeping an "eye towards the Asia Pacific region", according to Rogin.
Its growth may depend on Mashable's ability to convince marketers that all kinds of ROI, "not only in a monetary sense", add value to their brands.
"In the end, the only [metric] that makes sense is ROI, but not only in a monetary sense. There are things you can't see on every spreadsheet, like whether or not the environment in which my ad was seen helped or hurt my brand perception," said Rogin.
About - Team, 15 Feb 2015 [cached]
Seth Rogin Chief Revenue Officer
Seth Rogin CRO ..., 23 Dec 2014 [cached]
Seth Rogin CRO
Seth Rogin ..., 28 May 2014 [cached]
Seth Rogin photo Content Marketing World | Seth Rogin
Seth Rogin
Seth Rogin
Seth Rogin is Chief Revenue Officer at Mashable where he is responsible for diversifying its revenue portfolio and overseeing its rapid growth in advertising sales, branded content and monetization of new products. Mashable currently has 35 million monthly unique visitors, and its 16 million social followers create one of the most influential online communities worldwide. Prior to joining Mashable in June 2013, Seth worked for over a decade at The New York Times as Vice President, Advertising, overseeing Mobile and Tablet, as well as the operations of The New York Times Magazine and T: The New York Times Style Magazine. @thesethrogin
About - Press, 15 Feb 2015 [cached]
A Q&A with Seth Rogin, Mashable's Chief Revenue Officer. Folio Mag, November 25, 2014 Mediabistrologo
Mashable is leaning more towards brand consultation and less on traditional advertising deals, while branded content is accounting for an ever-increasing chunk of its overall revenue growth, according to chief revenue officer Seth Rogin.
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