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This profile was last updated on 1/8/16  and contains information from public web pages.

Vice President

Phone: (313) ***-****  HQ Phone
American Jewelry and Loan
20450 Greenfield Road
Detroit , Michigan 48235
United States

Company Description: For over 35 years, American Jewelry and Loan has offered an unparallelled selection of luxury watches, estate jewelry, gemstones, engagement rings, and more at a...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • University of Michigan
  • degree
65 Total References
Web References
The housing market bubble was about ...
www.mlive.com, 8 Jan 2016 [cached]
The housing market bubble was about to burst, said Seth Gold, vice president of American Jewelry and Loan and star of the TruTV series "Hardcore Pawn". Construction companies were getting rid of their tools.
In a way, inventory at the pawn shop was a bit of an economic barometer.
This year's holiday sales at the 50,000-square-foot pawn shop on Greenfield Road say something different, according to Gold. Something good.
Throughout December, especially in the days leading up to Christmas, Gold said the shop saw really strong retail business this year.
The shop saw sales go "5 to 10 percent up as far as retail goes," Gold said. Loan balances leveled out, too, he said.
And while pawn shops might not seem like the ideal place to do holiday shopping, for some they might carry a stigma, Gold said American Jewelry and Loan has a place in the Detroit community.
He and his father, Les, have hundreds of returning customers, people they see twice a month, once to pawn an item and again to come back and get it.
Some people don't have access to banks, Gold said.
...
Gold walked through rows and rows of pawned flat screen televisions (there are about 6,000 in the Detroit store, all told) while explaining how the business works -- how it's not quite as predatory as some think.
"People think around 10 to 20 percent (of people) come back" to pick up their pawned items, Gold said.
In reality, between 80 and 90 percent of customers come back to get whatever they pawned. The rest often come by to at least pay the interest on their items until they can pay to get it back.
Michigan has some of the lowest interest rates for pawn shops in the country, Gold said. Customers pay 3 percent interest, plus a dollar a month storage fee on pawned items at American Jewelry and Loan.
And since it's often hard for Gold to make money on an item someone fails to pay off, he said he does his best to help someone get their belongings back.
If someone fails to pay on a loan, Gold then has to store the item and pay someone to sell it.
"You have to really want to lose your stuff" for it to end up on the showroom floor if it had been pawned," Gold said.
For some, the pawn shop acts as a cheap storage facility. Gold said customers will pawn expensive fur coats for the summer for as low as $1, pay the interest and storage fees for the warm months, and take the coat out once the cold weather hits.
It's cheap, safe, reliable storage, Gold said, and he has no problem with the shop offering that to people. Others store motorcycles in the shop.
"My customers are resourceful," he said. And we "service that customer so they can come back."
Though the TV show might seem high-drama, it's all true, Gold said, and it's really meant to focus on the interactions with customers. The Gold family has a strong relationship with the city.
They've owned pawn shops in Metro Detroit for generations, including the shop that once sat where the popular Corktown restaurant Gold Cash Gold now stands.
The TV show has propelled the Greenfield location's already strong ties to the Detroit community, Gold said.
"It nationally exposed people to what pawn shops really do," he said.
...
Bags from Louis Vuitton and other fashion labels sell for high prices at the shop, which Gold never would have guessed.
...
The shop does between 500 and 700 transactions a day, Gold said.
The next big indicator of how Detroiters are doing? When tax returns are issued, Gold said.
How To Find Deals in a Pawn Shop - Truth Is Cool
truthiscool.com, 10 Oct 2013 [cached]
"We discount it at a low price because we want to move the merchandise," says Seth Gold, co-owner of Detroit's American Jewelry and Loan pawn shop.
Les Gold, the other owner of the American Jewelry and Loan pawn shop who co-stars with son Seth on truTV series Hardcore Pawn, says they hand out around 500 loans for every five items they buy outright.
...
"We have price tags on all the jewelry, but these are negotiable," Seth says. He advises first-time customers to "always throw out a price" on the items they are seriously looking to buy.
Seth Gold, Manager of ...
www.trutv.com, 9 Nov 2012 [cached]
Seth Gold, Manager of American Jewelry and Loan, knows the store from top to bottom, from the smallest one karat diamond to the most gargantuan yellow school bus. Here he answers our questions about what's in store.
Seth Gold - American Jewelry ...
www.nationalpawnbrokers.org, 20 July 2015 [cached]
Seth Gold - American Jewelry and Loan, Detroit, MI
Seth ...
pawndetroit.com, 30 Aug 2014 [cached]
Seth Gold
...
Tagged under: American Jewelry and Loan, Ashley Gold, Detroit, Detroit Pawn Shop, Hardcore Pawn, hardcore pawn reviews, Les Gold, Pawn Detroit, Reality TV Reviews, Seth Gold, truTV, turner broadcasting
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Tagged under: American Jewelry and Loan, Analyzing Metals, Detroit, Detroit Pawn Shop, DXL, Gold Analysis, Hardcore Pawn, jewelry business, Metals Analysis, National Pawnbrokers Association, NPA, Pawn Detroit, pawnbroking, Precious Metals, Precious Metals Analysis, Seth Gold, Thermo, Thermo Fisher, XRF Technology
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[Read the full article here] Les Gold, Seth Gold, and Ashley Broad-Gold operate the largest pawn shop in Detroit.
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Tagged under: American Jewelry and Loan, Ashley Gold, Detroit, Detroit Pawn Shop, Examiner.com, Hardcore Pawn, hardcore pawn reviews, Les Gold, Pawn Detroit, Reality TV Reviews, Seth Gold, turner broadcasting
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Tagged under: American Jewelry and Loan, Ashley Gold, Detroit Pawn Shop, Hardcore Pawn, larry flick, Les Gold, Pawn Detroit, Reality TV Reviews, Seth Gold, sirius satellite radio, sirius xm, truTV, turner broadcasting
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From Examiner.com: "Last night's episode of "Hardcore Pawn," at Detroit's famous American Jewelry and Loan, the pawn shop that is never without some sort of conflict, irate people and sibling rivalry was titled, "Seth's Gamble.
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Tagged under: American Jewelry and Loan, Ashley Gold, Detroit, Detroit Pawn Shop, Examiner.com, Hardcore Pawn, hardcore pawn reviews, Les Gold, Pawn Detroit, Reality TV Reviews, Seth Gold, truTV
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As the episode begins, Seth explains how their online sales are a huge part of the business.
Read more... Published in Entertainment, Other Bloggers Tagged under: American Jewelry and Loan, Ashley Gold, Detroit, Detroit Pawn Shop, Examiner.com, Hardcore Pawn, hardcore pawn reviews, Les Gold, Pawn, Pawn Detroit, Reality TV Reviews, Seth Gold, truTV
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NPA: Seth Gold on Paying it Forward
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Seth Gold with American Jewelry and Loan, and one of the stars of truTV's "Hardcore Pawn," took time to visit with National Pawnbroker about some things other than being a star. National Pawnbroker Magazine (NP): Tell us why you are a member of NPA. Seth Gold
Read more... Published in In the News, Other Bloggers Tagged under: American Jewelry and Loan, Detroit, Detroit Pawn Shop, Hardcore Pawn, National Pawnbrokers Association, NPA, Pawn, pawnbrokers, Seth Gold Start
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