No Photo Available

Last Update


This profile was last updated on .

Is this you? Claim your profile.

Wrong Seth Gold?

Seth B. Gold

Direct Phone: (313) ***-**** ext. ***       

Email: s***@***.com

Get ZoomInfo Grow

+ Get 10 Free Contacts a Month

Please agree to the terms and conditions

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Grow at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

American Jewelry and Loan

20450 Greenfield Road

Detroit, Michigan 48235

United States

Company Description

For over 35 years, American Jewelry and Loan has offered an unparallelled selection of luxury watches, estate jewelry, gemstones, engagement rings, and more at a fraction of the retail price. Now, we are proud to offer in-store financing to our customer ... more

Find other employees at this company (17)

Background Information


Board Member
National Pawnbrokers Association Inc


University of Michigan

Web References (99 Total References)

Money Loans [cached]

They use us to make ends meet," said Seth Gold, vice president of American Jewelry and Loan, the pawn shop featured in the show.

Seth ... [cached]

Seth Gold

Now, his adult children - Seth Gold and Ashley Gold, continue the tradition and run one of the largest and most highly recognizable pawn shops in the world.
Seth Gold
Seth Gold Seth Gold joined the business after his graduation from the University of Michigan. Although he had originally had ambitions of the medical field, it didn't take him long to realize that the pawn business was indeed his passion.

Seth ... [cached]

Seth Gold

When it comes to sibling rivalry, Ashley says "I was there way before Seth.
An animated series featuring Les, Seth, and Ashley Gold.

The housing market bubble was about ... [cached]

The housing market bubble was about to burst, said Seth Gold, vice president of American Jewelry and Loan and star of the TruTV series "Hardcore Pawn". Construction companies were getting rid of their tools.

In a way, inventory at the pawn shop was a bit of an economic barometer.
This year's holiday sales at the 50,000-square-foot pawn shop on Greenfield Road say something different, according to Gold. Something good.
Throughout December, especially in the days leading up to Christmas, Gold said the shop saw really strong retail business this year.
The shop saw sales go "5 to 10 percent up as far as retail goes," Gold said. Loan balances leveled out, too, he said.
And while pawn shops might not seem like the ideal place to do holiday shopping, for some they might carry a stigma, Gold said American Jewelry and Loan has a place in the Detroit community.
He and his father, Les, have hundreds of returning customers, people they see twice a month, once to pawn an item and again to come back and get it.
Some people don't have access to banks, Gold said.
Gold walked through rows and rows of pawned flat screen televisions (there are about 6,000 in the Detroit store, all told) while explaining how the business works -- how it's not quite as predatory as some think.
"People think around 10 to 20 percent (of people) come back" to pick up their pawned items, Gold said.
In reality, between 80 and 90 percent of customers come back to get whatever they pawned. The rest often come by to at least pay the interest on their items until they can pay to get it back.
Michigan has some of the lowest interest rates for pawn shops in the country, Gold said. Customers pay 3 percent interest, plus a dollar a month storage fee on pawned items at American Jewelry and Loan.
And since it's often hard for Gold to make money on an item someone fails to pay off, he said he does his best to help someone get their belongings back.
If someone fails to pay on a loan, Gold then has to store the item and pay someone to sell it.
"You have to really want to lose your stuff" for it to end up on the showroom floor if it had been pawned," Gold said.
For some, the pawn shop acts as a cheap storage facility. Gold said customers will pawn expensive fur coats for the summer for as low as $1, pay the interest and storage fees for the warm months, and take the coat out once the cold weather hits.
It's cheap, safe, reliable storage, Gold said, and he has no problem with the shop offering that to people. Others store motorcycles in the shop.
"My customers are resourceful," he said. And we "service that customer so they can come back."
Though the TV show might seem high-drama, it's all true, Gold said, and it's really meant to focus on the interactions with customers. The Gold family has a strong relationship with the city.
They've owned pawn shops in Metro Detroit for generations, including the shop that once sat where the popular Corktown restaurant Gold Cash Gold now stands.
The TV show has propelled the Greenfield location's already strong ties to the Detroit community, Gold said.
"It nationally exposed people to what pawn shops really do," he said.
Bags from Louis Vuitton and other fashion labels sell for high prices at the shop, which Gold never would have guessed.
The shop does between 500 and 700 transactions a day, Gold said.
The next big indicator of how Detroiters are doing? When tax returns are issued, Gold said.

Hardcore Pawn’s Seth Gold Awarded “Pawnbroker of the Year� - National Pawnbrokers AssociationNational Pawnbrokers Association [cached]

Hardcore Pawn's Seth Gold Awarded "Pawnbroker of the Year"

The National Pawnbrokers Association, the leading trade association representing the pawn industry, announced today the nomination and unanimous selection of Seth Gold, star of the Tru TV's hit series Hardcore Pawn, as NPA's "Pawnbroker of the Year" for 2013.
Seth's nomination stems from his tireless commitment to supporting the pawn industry, community outreach, bolstering the association's charitable giving campaigns and fostering strong relationships with his community and local leaders.
"Seth Gold and the team at American Jewelry & Loan have forged new paths for the pawn industry with the media on a national level as well as within his own local community," said Kevin Prochaska, president of the National Pawnbrokers Association.
The award was presented to Seth Gold on July 17, 2013 at Pawn Expo, the only national convention and trade show for the pawn industry hosted at the Cosmopolitan of Las Vegas.
"To be recognized among my peers is truly an unbelievable experience. What's going on in our lives right now is a wild ride. I wouldn't be able to be here today if it weren't for the support of my family. I anticipate a long future of working alongside them as well as my fellow pawnbrokers to further our industry as a whole" Seth said upon accepting the award.

Similar Profiles

Other People with this Name

Other people with the name Gold

David Gold
TIC Group Limited

Lidiya Gold
Main Street Theater

Sharon Gold
Wyatt Tarrant & Combs LLP

Peter Gold
Feld Entertainment Inc

Taryn Gold
Association of Fundraising Professionals

City Directory Icon

Browse ZoomInfo's Business Contact Directory by City

People Directory Icon

Browse ZoomInfo's
Business People Directory

Company Directory Icon

Browse ZoomInfo's
Advanced Company Directory