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Wrong Sergio Silva?

Sergio E. Silva

President

Growers Transplanting Inc

HQ Phone:  (831) 449-3440

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Growers Transplanting Inc

360 Espinosa Road

Salinas, California,93907

United States

Company Description

Growers Transplanting, Inc. was established in 1981, now celebrating over 30 years of industry leadership. What started as a 400,000 square foot operation has expanded into one of the largest field operations in California, with 5.5 million square feet of full... more.

Find other employees at this company (29)

Web References(12 Total References)


Bios- Rocket Farms, Greenhouse Growers of Organic Herbs and Quality Plants

rocketfarms.com [cached]

Sergio Silva
President Mr. Silva serves as President of Rocket Farms and Growers Transplanting, both subsidiaries of Monterey Peninsula Horticulture, and has been with the company since its inception in 1982. Starting out in the fields working side by side with his growers gave Mr. Silva an extensive knowledge of the business and also created the solid foundation that has supported the tremendous growth of Rocket Farms. He became president in 1994 and is currently responsible for day to day operations for both Rocket Farms and GTI, overseeing field production as well as generating profitable sales. A recognized leader in the use of new technology in the transplanting /greenhouse plug business, Mr. Silva frequently travels to Europe and Mexico looking for new opportunities to continue the company's prosperous growth; one such venture involves state-of-the-art technology from England that is positioned to revolutionize the transplanting industry. Mr. Silva's constant pursuit to grow better products has helped establish Rocket Farms as one of the top four greenhouse growers in the United States.


Bios :: Rocket Farms

www.rocketfarms.net [cached]

Sergio Silva
President Mr. Silva serves as President of Rocket Farms and Growers Transplanting, both subsidiaries of Monterey Peninsula Horticulture. As a leader in the use of new horticultural technology and managing day to day operations, Mr. Silva has been instrumental in guiding the rapid growth of Rocket Farms. A longtime California resident, Mr. Silva has been with Rocket Farms since its inception. Over the years with Growers Transplanting and Rocket Farms, Mr. Silva has moved into increasingly senior roles, and became President in 1994.


History

growerstrans.com [cached]

1994 Sergio Silva becomes President of GTI


rocketfarms.com

Sergio Silva
Mr. Silva serves as President of Rocket Farms and Growers Transplanting, both subsidiaries of Monterey Peninsula Horticulture, and has been with the company since its inception in 1982. Starting out in the fields working side by side with his growers gave Mr. Silva an extensive knowledge of the business and also created the solid foundation that has supported the tremendous growth of Rocket Farms. He became president in 1994 and is currently responsible for day to day operations for both Rocket Farms and GTI, overseeing field production as well as generating profitable sales. A recognized leader in the use of new technology in the transplanting /greenhouse plug business, Mr. Silva frequently travels to Europe and Mexico looking for new opportunities to continue the company's prosperous growth; one such venture involves state-of-the-art technology from England that is positioned to revolutionize the transplanting industry. Mr. Silva's constant pursuit to grow better products has helped establish Rocket Farms as one of the top four greenhouse growers in the United States.


www.growertalks.com

Time for a greenhouse visit, which we arranged with Sergio Silva, president of Rocket Farms' parent company, Growers Transplanting Inc.A native of Mexico, Sergio has been with GTI since its inception 22 years ago, when he started out as a laborer.Today, he's president and the man charged with finding Rocket Farms' place in the pot plant market.It really started with vegetablesRocket Farms is one of many California nursery businesses with a background in vegetables or cut flowers hoping to carve a niche in a new market.But unlike growers who are eyeing trendy spring annuals or perennials, Rocket Farms is gaining a following for what many would consider an old-fashioned product: florist-quality potted plants such as mums, cyclamen, kalanchoes, gerbera, calla lilies and poinsettias.What makes Sergio think Rocket Farms can be successful in a market that, frankly, has been flat, and is dominated by a handful of well-established national players, such as Nurserymen's Exchange, Bay City Flower Company, Clearwater, Milgro, White's Nursery, Kurt Weiss and Burnaby Lakes? "They're very, very strong," Sergio admits of his competition.But then he adds, "We don't want to compete with them.Sergio says they had no concept of poinsettias, but the timing was perfect."To get into poinsettias was an easy decision on our part," he recalls."We wanted it to be something different," Sergio explained when we complimented him on the logo.Sergio reasoned that as the state's population boomed, so too would the demand for holiday crops.Plus, he'd been watching the growth of big players in the area such as Clearwater, Bay City and Nurserymen's.His first thought was to contract grow for them, as he had done with poinsettias."Most of them turned me down," Sergio says.And as Sergio pointed out earlier, they still disbud many of their mums; the disbudding obviously has been done by caring hands. Sergio was right: They have accomplished the quality.Now his challenge is to find the niche for Maria's thoughts: "to create awareness in a market that clearly shows demand for our quality, value-added products ...The "rocket" side of the Rocket Farms' tag is expressed by Sergio's enthusiasm for automation.He quickly shoots down the myth that California is a land of cheap and plentiful labor.He's not afraid to invest in labor-saving systems, because he knows that's the only way to combat low prices."The only way that we can survive-and this is the biggest investment-the people who really believe in this industry have to make a change and automate their greenhouses," he says."That means the system you have today, you have to change.Who's willing to take a couple of million and say, ‘I believe in the potted plant industry, and I'm willing to invest money in my greenhouse to automate so I can survive?' Whoever does that will survive."But don't look for that investment to happen overnight at Rocket Farms.Sergio says they plan to stay small, stay quiet, watch the competition and evaluate the market.He's patient and in no hurry to expand.


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