Sean Jones, CEO and Owner of Spence Diamonds; a rare jewel!
What's better than being a kid in a candy store?
Being an adult in a Spence Diamond store (with a credit card, for sure)!
Sean Jones, Owner and CEO of Spence Diamonds explains: "The majority of our pieces are prototypes so our customers can try on as many pieces as they want.
We don't make anything unless the customer has ordered it.
We have a massive selection of styles, so customers select the style, then chose between white or yellow gold or platinum and then select from our inventory of top quality diamonds.
Their diamond is then sent to our studio in Vancouver where artisans custom make the jewelry.
When our customer tries on that ring, no one else has tried it on except them."
Not only are the Spence Diamonds
commercials distinctive (voiced by Sean), their corporate makeup is one of a kind in the industry.
says they have eliminated 'the middle man' by buying direct, they locate only in power centers and pod locations to help save on rent, and they maintain minimal inventory.
Three more buyers travel the world in search of top quality diamonds from Russia, India and Asia and Canada. "Eighteen percent of the diamonds we purchase come from Canadian mines in the Northwest Territories," says Sean
"I'd like to be the only jeweler selling 100% Canadian diamonds but the mines cannot produce enough at the price we need."
"Birk's or Tiffany's have millions of dollars in inventory and there are interest charges on that," explains Sean
"We are the inclusive jewelry store," says Sean
All we are out is the labour," explains Sean
While diamond bracelets have fallen out of favour, the new "it" item is a diamond solitaire pendant.
"These are the items every woman should have in their jewelry wardrobe; a diamond solitaire pendant which can be worn dressy or casually, a pair of diamond stud earrings and a celebration ring.
A look that's hot right now is to wear three or four (and up to 10) celebration rings together.
Start with one and build up from there, wearing them together - some thick and some thin- it creates a different look all the time."
Sean worked for company founder Doug Spence for over 20 years before buying the company three years ago.
"They are the most concentrated form of wealth," says Sean