For integrators, such as Scott Sutton, owner and founder of Colorado-based Vizer Group, the success of biometrics hinges on education as well as price.Sutton
acknowledges there have been misconceptions both of the ease of operation of biometric systems and the price of the technology."We still see some resistance on pricing," he
said, although local ads that feature the starting prices for fingerprint-related technology has helped with that.
Among those who are showing an interest in biometric security, Sutton
said the driving forces are "the cool factor - there's always a group of people who want the coolest thing"; and those who have educated themselves on the technology.Sutton
would like to see more manufacturers of biometric systems working toward educating the end user, rather than leaving that job to the integrator."Manufacturers have to realize if they want to be successful, they have to partner with the integrators to advertise to the end user."He
said confusion on the part of end users has slowed adoption.While early forms of biometric systems may have had less-than-stellar track records, Sutton
said companies have come a long way and should let that be known."They don't promote (a technology's) proven characteristics," he
concurred with Prout that mergers and acquisitions are likely in this market unless manufacturers figure out how to better reach the end user.