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This profile was last updated on 1/15/16  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President of Marketing

Cranel Imaging
Phone: (888) ***-****  
Email: s***@***.com
Cranel , Inc.
8999 Gemini Pkwy
Columbus , Ohio 43240
United States

Company Description: Since 1985, Cranel Inc. has focused on empowering businesses through intelligent, innovative and comprehensive solutions that align IT investments with business...   more
Background

Employment History

Education

  • bachelor's degrees
    The Ohio State University
  • bachelor's degrees-Marketing
    The Ohio State University
  • B.S.B.A. degrees , Marketing and Transportation & Logistics
    The Ohio State University
  • B.A. degree , Marketing and Transportation & Logistics
    The Ohio State University
  • B.S. Degree , Marketing and Transportation & Logistics
    The Ohio State University
113 Total References
Web References
Versitec Leadership
www.versitec.com, 15 Jan 2016 [cached]
Scott Slack VP, Marketing Scott joined Cranel in 1996. As vice president of marketing, Scott leads Cranel in the development and implementation of marketing strategies and programs, as well as directing vendor relations efforts and partner development initiatives across all divisions. He has held several positions with the company including vice president and general manager of Cranel Imaging and marketing director.
Prior to Cranel, Scott served in senior marketing and sales management positions at Information Dimensions, Inc., Legent Corporation, and Sterling Software. Scott holds two bachelor's degrees--Marketing as well as Transportation & Logistics from The Ohio State University.
Leadership
www.cranel.com, 6 Dec 2015 [cached]
Scott Slack VP, Marketing Scott joined Cranel in 1996. As vice president of marketing, Scott leads Cranel in the development and implementation of marketing strategies and programs, as well as directing vendor relations efforts and partner development initiatives across all divisions. He has held several positions with the company including vice president and general manager of Cranel Imaging and marketing director.
Prior to Cranel, Scott served in senior marketing and sales management positions at Information Dimensions, Inc., Legent Corporation, and Sterling Software. Scott holds two bachelor's degrees--Marketing as well as Transportation & Logistics from The Ohio State University.
Cranel Leadership - Strategic IT Solutions
www.cranel.com, 3 July 2010 [cached]
Scott Slack, Vice President of Marketing, Cranel, Inc.
As Vice President of Marketing, Scott leads Cranel in the development and implementation of marketing strategies and programs, as well as directing vendor relations efforts and partner development initiatives across all divisions. He has held several positions with the company including Vice President and General Manager of Cranel Imaging and Marketing Director. Prior to joining Cranel, Scott served in senior marketing and sales management positions at Information Dimensions, Inc., Legent Corporation, and Sterling Software. Scott holds B.S.B.A. degrees in Marketing and Transportation & Logistics from The Ohio State University.
ISOdx Solutions - Leadership
www.isodxsolutions.com, 16 Jan 2015 [cached]
SCOTT SLACK
Vice President of Marketing
As Vice President of Marketing, Scott leads ISOdx Solutions in the development and implementation of marketing strategies and programs, as well as directing vendor relations efforts and partner development initiatives across all divisions. He has held several positions with the company, including Vice President and General Manager of Cranel Imaging and Marketing Director. Prior to joining Cranel, Scott served in senior marketing and sales management positions at Information Dimensions, Inc., Legent Corporation and Sterling Software. Scott holds BSBA degrees in Marketing and Transportation & Logistics from The Ohio State University.
According to VP, Marketing, Scott ...
www.cranel.com, 8 June 2015 [cached]
According to VP, Marketing, Scott Slack, Cranel is expecting 80 attendees from more than 60 partners at the two-day conference, which, as usual,concludes with an outing at the PGA's Memorial Tournament to watch the first day's pairings.
...
"We have changed things up a little to make the event bigger relative to our 30th anniversary," noted Slack. "It's quite a milestone and our Founder Jim Wallace and President and CEO Craig Wallace wanted to do something to show that we appreciate the support of all our partners over the years."
Cranel was founded in 1985 as a VAD focused on peripheral storage. Of course, back then, document images were considered large files that required additional storage to what you'd typically find on the minicomputers of the day. "We evolved into a VAD for document scanners and eventually launched a service component to complement that," said Slack. "In recent years, we have been moving slowly but steadily toward selling more software.
...
"Attendance will probably be about 50% traditional ECM partners, 40% OEDs, and 10% check scanner partners," said Slack.
Cranel considers these partners when looking at new technologies."We assess our portfolio daily,"said Slack.
...
"Kodak Alaris is still gathering its legs as it becomes a new company," noted Slack.
...
Slack concluded by commenting on the slew of the M&A activity we have seen recently in the market. "Each time something happens, we have to assess how our partners are affected," he said. "We have to factor in variables like how tight we are with the acquiring company vs. the company being bought. I think we will continue to see consolidation, both on the vendor side of things, as well as with partners looking to get larger."
As far as Cranel itself goes, M&A does not seem to be a strategic focus. "But, you never say never," said Slack.
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