"We were happy with our existing processes and marketing, but Definition 6 showed us exactly how we could take advantage of the Internet's ability to enhance our current situation, while minimizing costs and creating new efficiencies," said Selig Enterprises Executive Scott Selig. Definition
6 developed a plan for Selig
to focus on the company's core strength: property leasing.The site was designed to make it simple for Selig
to display and market properties online, including distribution of marketing materials, brochures, etc. Definition 6
therefore added dynamic site administration tools to the site, most notably in the Properties section.These admin tools allows Selig representatives to update the site's four search properties - industrial, office, residential and retail - with new information on an ongoing basis. "Selig is a company that has built its success on relationships, and that's never going to change," explained Definition 6 Vice President Chris Thornton.
"We've made a definite impact with Selig's
first online endeavor, yet made sure there was room for the site to grow.Definition 6
makes a habit of always looking not only at what our client needs today, but what they will need five, 10 years down the line." Selig
agrees, saying, "We're very excited about the new site, and look forward to the success our new site is sure to bring us."