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This profile was last updated on 7/1/05  and contains information from public web pages.

Employment History

  • Vice President of Marketing
13 Total References
Web References
Article - Myrlte Beach, SC, airport traffic on the rise, 1 July 2005 [cached]
"For the first time ever, we've been able to go into every direct service market and advertise with a package of brand-related television advertising, generating demand for the diverse vacation experiences we can offer in Myrtle Beach," said Scott Schult, vice president of marketing at the Chamber.
"If you look at the visitation to our website, it's up in every single one of those markets. We've also been adding mentions or visuals of the specific airlines that service the markets specific to each one," he said.
Scott Schult, EVP of ..., 1 June 2014 [cached]
Scott Schult, EVP of marketing at Visit Myrtle Beach, saw the potential in using customer data to tailor video messaging, with the added goal of tracking the videos' performance in a given segment.
In October 2012, Kirk Lovell, marketing ..., 1 Feb 2014 [cached]
In October 2012, Kirk Lovell, marketing director for Myrtle Beach International Airport, sent an email to West Jet executives, Brad Dean, president of the Myrtle Beach Area Chamber of Commerce, Scott Schult, executive vice president of marketing for the chamber, and Bill Golden, president of Myrtle Beach Golf Holiday, that said chamber, golf holiday and airport officials met with the Horry County Council at its Oct. 16, 2012 meeting in closed session to talk about the deal with West Jet.
Obviously were not the only source of traffic to West Jet, Dean wrote to LaPier, which also included Schult and Lovell.
Scott Schult, executive vice ..., 12 Feb 2013 [cached]
Scott Schult, executive vice president of marketing, told the council that the chamber would continue to generate first-time visitors, increase its marketing on digital media and increase focus on marketing to cities with direct air service to Myrtle Beach such as Toronto, Philadelphia and Baltimore.
One of our main goals has ..., 22 Aug 2012 [cached]
One of our main goals has continually been to identify ways we can attract visitors to the area as we enter what many call the shoulder season, Scott Schult, the chambers executive vice president of marketing, said in a news release. Locals know that September and October are both beautiful months in our area, and the 60 Miles in 60 Days campaign not only highlights that and helps inform the traveler, it showcases exactly what sets us apart: our 60 miles of coastline and endless entertainment options.
The chamber will promote the campaign through TV and online banner ads, a blogger and Facebook. Grand Strand businesses and tourism promoters have long tried to lengthen the busy summer season with efforts to lure visitors in the fall and spring and make the beach a more year-round destination.
Helping to foster tourism growth into the fall months helps our local economy and also helps us reinforce to potential visitors that we really are a year-round destination, Schult said.
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