One of our main goals has continually been to identify ways we can attract visitors to the area as we enter what many call the shoulder season, Scott Schult, the chambers executive vice president of marketing, said in a news release.
Locals know that September and October are both beautiful months in our area, and the 60 Miles in 60 Days campaign not only highlights that and helps inform the traveler, it showcases exactly what sets us apart: our 60 miles of coastline and endless entertainment options.
The chamber will promote the campaign through TV and online banner ads, a blogger and Facebook.
Grand Strand businesses and tourism promoters have long tried to lengthen the busy summer season with efforts to lure visitors in the fall and spring and make the beach a more year-round destination.
Helping to foster tourism growth into the fall months helps our local economy and also helps us reinforce to potential visitors that we really are a year-round destination, Schult