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Background Information

Employment History

Vice President of Marketing


Web References (15 Total References)

Article - Myrlte Beach, SC, airport traffic on the rise [cached]

"For the first time ever, we've been able to go into every direct service market and advertise with a package of brand-related television advertising, generating demand for the diverse vacation experiences we can offer in Myrtle Beach," said Scott Schult, vice president of marketing at the Chamber.

"If you look at the visitation to our website, it's up in every single one of those markets. We've also been adding mentions or visuals of the specific airlines that service the markets specific to each one," he said.

Scott Schult, EVP of ... [cached]

Scott Schult, EVP of marketing at Visit Myrtle Beach, saw the potential in using customer data to tailor video messaging, with the added goal of tracking the videos' performance in a given segment.

In October 2012, Kirk Lovell, marketing ... [cached]

In October 2012, Kirk Lovell, marketing director for Myrtle Beach International Airport, sent an email to West Jet executives, Brad Dean, president of the Myrtle Beach Area Chamber of Commerce, Scott Schult, executive vice president of marketing for the chamber, and Bill Golden, president of Myrtle Beach Golf Holiday, that said chamber, golf holiday and airport officials met with the Horry County Council at its Oct. 16, 2012 meeting in closed session to talk about the deal with West Jet.

Obviously were not the only source of traffic to West Jet, Dean wrote to LaPier, which also included Schult and Lovell.

Scott Schult, executive vice ... [cached]

Scott Schult, executive vice president of marketing, told the council that the chamber would continue to generate first-time visitors, increase its marketing on digital media and increase focus on marketing to cities with direct air service to Myrtle Beach such as Toronto, Philadelphia and Baltimore.

EVP of Marketing, Scott ... [cached]

EVP of Marketing, Scott Schult says about the season "The fall months, September and October, bring warm and comfortable temperatures to the Myrtle Beach area.

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