Regions' Chief Marketing Officer, Scott Peters, succeeds Owen as head of Consumer Services
Scott Peters joined the company in 2004 as chief marketing officer.Prior to joining Regions, he served as executive vice president of Fidelity Personal Investments, as well as director of Mass Market Retail Banking at KeyCorp.He began his banking career with Citibank where he ultimately served as director of U.S. Core Product Marketing.Peters holds a bachelor's degree in Marketing from the University of Connecticut.
"Airlines, hotels and car rental companies have long understood the value of offering 'upgrades' to both new and existing customers, and we think it's time for banking customers to have the same benefit," said Scott Peters, AmSouth's marketing director.
"MarketSoft's DemandMore suite supports our entire one-to-one marketing effort and allows Fidelity to better coordinate marketing and sales to deliver consistent customer communications with synchronized sales follow-up in order to maximize revenue," said Scott Peters, executive vice president of the Marketing Information Group at Fidelity Investments.
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