(4 Total References)
Zerve Founder Scott Newman ...
Zerve Founder Scott Newman on building a platform that helps people and businesses find out what to do.
But Scott Newman, founder of ...
But Scott Newman, founder of Zerve, believes that will change.
His article of faith?
Newman and his company have been around for what in the context of tech counts as a long, long timeâ€"more than a decade.
, the company is debuting a new version of Zerve.com
says will help people answer the question: What should I do tonight?
And yet, Newman
is hoping that Zerveâ€™s narrow expertise will make it a more valuable starting point. â€œThereâ€™s more to life than dinner and a movie,â€� he
says. â€œWe want to make it easy to find all those other things around you that you didnâ€™t know existed in the first place.â€�
But whatâ€™s more interesting than what Zerve
is doing now is how it got here.
is a rare example these days of a tech company thatâ€™s become successful by doing just one thing, and doing it really well.
More often, it seems, tech companies are looking over their shoulders, trying to mimic what the other guy is doing.
But even as Yelpâ€™s star began rising in the late 2000s, years after Zerve
was never tempted to make the company another all-purpose review site. â€œWe tried to ignore the well-funded industries that already have tons of companies going after them,â€� he
says. â€œWe didnâ€™t feel the need to fight it out.â€�
Zerve's new makeover is meant to ...
Zerve's new makeover is meant to make it easy for consumers in 32 cities â€" from New York City to Los Angeles â€" to find something fun to do beyond the ordinary dinner or a movie, says company founder and executive chairman Scott Newman.
"We think it's really super-cool that at the same time you find can a table to eat at you could also find out that one block away from that there's actually a guided sushi tasting led by an instructor who is teaching you about the evolution of sushi while you taste seven different sushi courses," he
It currently has a database of ...
It currently has a database of some 30,000 activities across 32 U.S. metropolitan areas; it has already connected â€œmillionsâ€� of people with things to do; and, in the words of Scott Newman, Zerveâ€™s founder and exec chairman, it claims to have â€œfar more consumer reviews of the SMBâ€™s we cover than Yelp, TripAdvisor and Google combined.â€�
says that itâ€™s now raising â€œanother significant round.â€�
â€œSince founding in 2003, Zerve
has been quietly going about executing our B2B business, leading to 12 straight years of growth,â€� he
And in that time there has been a lot of growth internally: the merchant platform includes cloud-based business management software, consumer-facing online and mobile tools like ticketing, calendar, reviews, photos, for merchants to grow their business, and so on.
Zerve taps into the same swathe of local and independent merchants that companies like Groupon are also targeting (in particular with its own events business, which beefed up in 2013 with the addition of SideTour).
says that this spans from people who run â€œhigh-end sushi tastingsâ€� through to fishermen who run tuna catching trips, and those who organise walking tours of Harlem and the Bronx with hip-hop pioneers and nightlife events. â€œThese are some seriously inspiring people and our job is to help them be more successful at whatever theyâ€™ve dreamed up,â€� he
That merchant platform he
says has a 90-98% retention rate â€" meaning the vast majority of customers become repeat users.
That, plus the volume of consumer reviews, are two metrics that should make companies like Yelp, Groupon, LivingSocial and more specific events companies like Vayable and Eventbrite site up and take notice.
(And, because he
didnâ€™t think Iâ€™d believe his
claim on the reviews, he
suggested Googling â€œclassic harbor line nycâ€œ.
â€œHonestly the biggest competitor to Zerve
on the consumer side of things is â€˜dinner and a movieâ€™, â€¦ or on the tourism side of things, it would be the Statue of Liberty in NYC or Empire State Building in NYC.
The problem of â€˜What do you want to do today/tonight/next week?â€™ has just not been solved at all yet by technology,â€� he
is live only in the U.S. but Newman
says we should â€œcertainly expect to see us take our products international in the near future.â€� That said, the company has already seen people from 183 countries use Zerve
to book events while visiting the U.S