Scott E. McBride, Principal, joined the firm of Hollander, Cohen & McBride in 1990 as principal and president and has been involved in a broad range of projects focused on marketing and strategic planning.
He has extensive experience in study design, questionnaire development and insightful analysis that leads to strategic, action-oriented recommendations.
He is an experienced moderator, having moderated hundreds of groups.
He is also skilled at presenting and interpreting research study findings and is a frequently-requested speaker.Prior to joining the firm, Scott spent 14 years in the financial services industry.
He was Vice President and Director of Market Research and Commercial Projects for Equitable Bank in Baltimore, where he prepared strategic and tactical plans for top management based upon research findings to tap potential in consumer and commercial markets.
cott is a CPA and holds two master degrees from Loyola College
in Baltimore: Master of Science in Finance and Master of Professional Accountancy.
He is a graduate of the Stonier Graduate School of Banking and holds a B.S. in political science from George Washington University.
He was President of the American Marketing Association, Baltimore Chapter, in 1996-1997, a year the chapter won an award for overall excellence and served again in the 2003-2004 year.