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This profile was last updated on 12/24/14  and contains information from public web pages and contributions from the ZoomInfo community.

Group Director and Founder

Email: s***@***.au
Level 1 58 Lower Fort Street
Sydney , New South Wales 2000


Employment History

8 Total References
Web References
Scott Lawrie ..., 1 July 2014 [cached]
Scott Lawrie (1)
Scott Lawrie Group Director & Founder XXVI
Scott Lawrie ..., 1 July 2014 [cached]
Scott Lawrie (1)
Scott Lawrie Group Director & Founder XXVI
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Principals acquires brand language specialist XXVI | Principals | Brand strategy, brand identity and design agency I Sydney & Melbourne, 6 Dec 2010 [cached]
Founded by Scott Lawrie in 2005, XXVI has worked with FOXTEL, NAB, Westpac, Macquarie, Subaru, Warner Music, UBank, The Australian Institute of Management, Toyota, and E*TRADE as well as many Australian agencies and, internationally, Philips, IKEA and Pernod Ricard. More recently, they are gaining considerable attention for their workshops and 'un-corporate copy school' courses.
"Last I looked, Australia had over 2000 design and communication agencies. We're the only dedicated brand voice agency among them. As a country, we're really good at making things look wonderfully consistent on a visual level - but when it comes to brand voice, we're breaking new ground here" said Scott Lawrie, founder of XXVI.
Finding the character in your company voice. | Principals | Brand strategy, brand identity and design agency I Sydney & Melbourne, 14 Feb 2011 [cached]
By Scott Lawrie, Director Brand Language at brand voice consultancy XXVI.
Speaker: Scott Lawrie, ..., 5 Feb 2011 [cached]
Speaker: Scott Lawrie, Director - XXVI
After working for 12 years around the world as a Copywriter and Creative Director, Scott made the move to branding where he specialises in verbal identity guidelines, workshops, training and writing.
In 2005 Scott established XXVI, a unique language-based brand consultancy. ow owned by international brand consultancy Principals, XXVI has worked with major brands such as The Coca-Cola Company, Pepsi, Smiths Foods, Sanitarium, Subaru, Toyota, NAB, Westpac, Sunglass Hut (Global), JeansWest, Westfield (Global), NRMA, Tower Insurance, Fairfax, Yahoo!, , Goodman Fielder, Colonial First State, BT Financial Management, Lend Lease, IKEA, Philips, Macquarie Bank and Warner Music Australia.
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