The two companies will share content and cross-promote across multiple digital platforms, including their websites and radio broadcasts, providing fans with greater access to their unique talent and perspectives. 'This is a partnership that makes sense to us in every respect' said Scott Langerman, General Manager of SB Nation's Local Initiatives. 'The quality and credibility of the content and personalities within the Dial Global portfolio is unparalleled, and our vast audience of passionate and engaged sports fans will now have easier access to an even broader fan experience.
Scott Langerman, Vice President, Comcast SportsNet: "We've worked with Starbridge Media Group on joint advertising efforts, in negotiating contracts on behalf of their clients, and in developing content and promotional programs for our shows.
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